2. MOPAY IS EUROPE’S LEADING MOBILE
PAYMENTS PROVIDER
2
Founded: March 2000
Offices: Munich, London, Palo Alto, Beijing
Unique user last 12m: ~10 mil.
Customers: 400+
Active countries: 80 addressing 3.3 billion mobile phone users
Copyright 2011 mopay
3. ANDROID MARKET EXPANDS BY 16%
EVERY MONTH
3Copyright 2011 mopay
0
15,000
30,000
07
'09
08
'09
09
'09
10
'09
11
'09
12
'09
01
'10
02
'10
03
'10
04
'10
05
'10
06
'10
07
'10
08
'10
09
'10
10
'10
11
'10
12
'10
01
'11
02
'11
03
'11
Source: AndroLib.com; 2011
Number of new apps & games on android market July 2009 – March 2011
CMGR 16%
84% Apps
16% Games
4. 59% OF APPS ON ANDROID MARKET ARE
OFFERED FREE OF CHARGE
4Copyright 2011 mopay
Overview of free and paid apps in android market 2010 [%]
Source: Distimo; 2010
In-App payment
essential for revenue
generation in Android
applications
16.0
22.0
24.0
25.0
31.0
59.0
84.0
78.0
76.0
75.0
69.0
41.0
0.0 20.0 40.0 60.0 80.0 100.0
Free Paid
5. QUITE A PROCESS TO PAY ON ANDROID ;-)
5Copyright 2011 mopay
Verify checkout in
separate window
Click on payment
button
Set up google
Email Account
Register for
Google checkout
Credit Card and
Postal adress
Assign Android device
to checkout account
1
2
3
4
5
6
Redirect to app
7
7. PAYMENT IS SEAMLESSLY INTERGATED
7Copyright 2011 mopay
Showcase „BallTrails“
Free download Buy additional items Click and Pay Continue gaming
Available here: https://market.android.com/details?id=com.adgame.media.balltrails&feature=search_result
or
8. CLICK AND PAY – AS SIMPLE AS THAT
8
Consumer monitors
progress of
payment process
Confirmation screen
shown when payment
successful
Consumer confirms
payment with
click on „ok“
Here
Copyright 2011 mopay
9. CONSUMERS HAVE A FRICTIONLESS
PAYMENT EXPERIENCE
9Copyright 2011 mopay
• No registration for payment necessary (no credit card)
• mopay for android allows payment for every android user in every
android app
• No manual app installation needed
• Smooth Click and Pay experience with stunning conversion rates
• WiFi and mobile networks supported
Advantages for consumers
10. 10
INTEGRATION OF MOPAY FOR ANDROID:
QUICK AND EASY
Copyright 2011 mopay
Merchant
1. Contact with
mopay & definition
of desired
pricepoints
2. mopay internal
set up (account,
pricepoints etc.)
3. Technical
integration (SDK) of
mopay in android
application & Sandbox
testing
Merchant
That´s it !
11. 19 COUNTRIES INITIAL COVERAGE WITH
SPECIFIC PRICEPOINTS
11Copyright 2011 mopay
… and many more will follow soon!
Canada Macedonia Russia
Croatia Netherlands Switzerland
France Poland United Kingdom
Germany Portugal USA
Ireland RomaniaBulgaria
Italien Griechenland Spanien
Estland
