Keynote by Michel Lent for the DigitalAge 2.0 conference in Sao Paulo, August, 2010.
In an era of lots of content and not enough time, in the midst of the culture of ‘free’, a vital question worries the media outlets: if the traditional revenue streams for content have shrunk and there is still no alternative business models, how will media survive? And what’s our role as readers, brands, and advertisers in the future of the intellectual production?
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In the world of ‘Free’, who will pay the content bill?
1. Michel Lent
Schwartzman
In the world of
‘Free’, who will pay
the content bill?
In an era of lots of content and not enough time, in
the midst of the culture of ‘free’, a vital question
worries the media outlets: if the traditional revenue
streams for content have shrunk and there is still no
alternative business models, how will media survive?
And what’s our role as readers, brands, and
advertisers in the future of the intellectual production?
@lent
5. Somebody is paying the
content bill, but will not keep
doing it for very long
6. “The advent of the Web has had the effect of a massive
asteroid impact to the classical business ecosystem.”
- Dion Hinchcliffe, Founder, Web 2.0 University
http://www.zdnet.com/blog/hinchcliffe/what-will-power-next-generation-businesses/1076
36. “When we can find more efficient ways to sell stuff, we
don't have to make better stuff. (...) We invest in selling
stuff better.”
- Umair Haque, “The New Capitalist Manifesto”
55. “The best business model in the world is also
the simplest: make stuff that's insanely great.”
“When you can make awesome stuff, you don't
need to find "better" ways to sell it.”
- Umair Haque, “The New Capitalist Manifesto”