The document discusses trends in social applications. It defines social software as software that allows users to interact and share data, as seen on popular social media, media sharing, and e-commerce sites. It then outlines several trends in social applications, including the aggregation and filtering of social media and its combination with cloud computing and mobility. Other trends discussed include social rankings replacing page rankings, the growth of widgets and localized social media content.

1. Tendências em
Aplicações
Sociais [2009]
Manoel Lemos
CTO Abril Digital
CTO & Founder WebCo Internet
São Paulo, SP, Brasil
24.01.2009

4. Mas o que são aplicações
sociais?

5. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

6. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

7. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

8. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

9. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

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15. Applications
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16. Infra-estrutura
Commodity
Menor Valor
Menor Inovação
Applications
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as
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17. Aplicações
Domain Specific
Maior Valor
Maior Inovação
Applications
s
rio
uá
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Us
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Human Layer
as
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Ca
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18. Um pouco sobre o
ambiente...

19. Widgets
Crowd Sourcing Agreggators
Data Portability
3G
Cloud Computing
Crisis Meta Data
Mobile Everything
Conversations Social Networks
Lack of Capital
Demographics Fail
Content Overload

20. Ok, vamos às tendências...

21. Discovering = Agreggation + Filtering
Social Media + Cloud Computing
Social Media + Mobility
Social Rank vs. Page Rank
Widgetization
Hyperlocal Web

25. Discovery !quot;#$%#&
Relevance
2#1(3& '()%quot;(*+%#&
De-friending
Exclusiveness
Aggregation Mess
!-0)+1#& '(),-.#quot;/&
Everything Overload
Distribution over Creation
Social & Computer Filtering

30. Cloud Computing
+ Social
Massive Scale
Large Datasets
Pattern Detection
Content Enriching
Hungry Computing
Behaviour Understanding

32. Mobility + Social
Lots of Applications
Location Awareness
Real Live Streaming
Sensors & More Sensors
Privacy Issues & Storms
Connecting Things
Hands to Cloud

39. Social Rank over
Page Rank
People Rules
Yes, Twitter IS a Platform
People vs. Page Reputation
People vs. Document Referral
Measurement & Metrics will Raise

43. Widgetization
Marketing Widgets
Off-Site Experience
Widgets as Full Applications
Sites & Services Fragmentation
Open Social, Facebook, MySpace
Sites, Blogs, Social Networks, Desktops, Mobile, TV...

47. Hyperlocal Web
Cultural Barriers
Local Information
Language Barriers
Location Awareness
Hyper Local Content
True Near-Off-Line Long Tail

50. Gente de verdade na linha
de frente!!!

51. Valeu!!! ;-)
mlemos@webcointernet.com
mlemos@abril.com.br
http://manoellemos.com/
@mlemos
http://brasigo.com.br/
http://blog.brasigo.com.br/
http://blogblogs.com.br/
http://blog.blogblogs.com.br/