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Social Media for Crisis Management - Tips from the Coalface
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Social Media for Crisis Management - Tips from the Coalface
1.
Social Media Club
Melbourne 15 October 2014 SOCIAL MEDIA FOR CRISIS MANAGEMENT MONIKA LANCUCKI
2.
INSIGHTS FORM THE
COALFACE
3.
SAME SAME -
BUT DIFFERENT
4.
HOOK INTO THE
STRATEGY – AND HOOK IN EARLY
5.
BUILD YOUR COMMUNITIES
BEFORE YOU NEED THEM
6.
KNOW WHO PLAYS
WHERE
7.
FORM STRATEGIC ALLIANCES/
KNOW YOUR FRIENDS
8.
MAKE SURE YOU
HAVE ENOUGH CATS
9.
CLEARLY DEFINE RESPONSIBILITIES
AND GOVERNANCE AND UNDERSTAND REGULATION
10.
BE JUDICIOUS –
KNOW WHEN TO ENGAGE, AND WHEN NOT TO
11.
TOOLS ARE THERE
TO BE USED. PLATFORMS ARE YOURS FOR THE TAKING
12.
KNOW YOUR COMPETITION
13.
BE AUTHENTIC
14.
BE CURIOUS AND
…
15.
DON’T BE AFRAID
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