Overview of Yahoo!'s latest offering for developers, designers, and publishers: getting free access, on-network, to Yahoo!'s open canvases and activity streams.

4. Total time spent online 13% Total time spent at Yahoo! COMMENTS: Of that usage, more than 10% of that time is spent on Yahoo.com pages and applications. Yahoo! has audience.

5. Yahoo! Home Page 300m

6. Yahoo! Mail 300m

7. Yahoo! Messenger 90m

8. My Yahoo! 40m

10. Profile

11. 1 Single Profile for the network Consistent user reflection everywhere

12. Social Graph

13. Connections Graph 2-way confirmed relationships

14. Open Canvases

15. Search Yahoo! Search Use microformats to alter display

16. Mail Yahoo! Mail Apps can use Mail-specific features

17. My Yahoo! My Yahoo! Modules allow quick App dashboard with profile and social user data

18. YAP Cody I Matt L Yahoo! Canvas View Full-page App experience with rich interaction, profile, and social data

19. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Addicted to… Trivia, quizzes, and quotes about TV

20. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. What’s Cookin’ Find great dinner and drink pairings

21. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Mint.com Personal Finance Track your bank & investment accts.

22. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Lexulous Head-to-head Scrabble game

23. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Gas Prices by GasBuddy.com Find the lowest prices for fuel

24. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Mafia Wars Raise and run your own Mafia

25. COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Apps publish to Updates Choose which activities fire Updates which then drive others to your App

26. Activity Stream

28. Where do Updates come from?

30. Yahoo! Services publishing Updates events

31. 3rd-party products publishing Updates events

32. Easily link your Web accounts to Yahoo! Updates Link up off-network services Add 21 services in one fell swoop

33. MyBlogLog offers additional feeds mybloglog.com/buzz/e_profile_serv.php

34. JS-Kit integration 800k blogs allow Yahoo! sign-in and Updates publishing

35. JS-Kit integration results Cross-web comments shared with friends (and world)

36. Blog Posts publish to Updates Increase distribution of your content

37. Blog Posts publish to Updates You control icon, link, and language around your Updates posts

38. Updates Everywhere

39. Aggregate

40. Front Page Most recent Updates from around Yahoo! and the Web

41. Yahoo! Mail Constant stream of friends’ Yahoo! and Web activity

42. iGoogle gadget Same content, different environment

43. Contextual

44. Yahoo! Sports Sports-only filter of friends’ actions

45. Yahoo! Sports Also see what others are doing

46. Yahoo! Buzz What content my friends find hot

47. Yahoo! Music Friend-filtered ratings/reviews

48. WP sidebar 3rd-party Integration User-specific Updates easy to share

49. Wrap it up, B.

50. COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation. Bringing it all together apps.yahoo.com/-octyip6g

51. YQL (Yahoo! Query Language) Easy means to collect + filter Updates

52. COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation. Updates as Content Mine Extract meaningful info from friends’ events to highlight relevant content

53. Use Open Apps to Publish Update App clicks result in events others can see, driving more traffic to your content

54. COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation. Common Components Open Apps leverage pre-built components like Sharing

55. How to Leverage Yahoo!

56. Lay the foundation

57. Create/update your Profile profiles.yahoo.com

58. Add Connections profiles.yahoo.com/contacts.php?p=1

59. Add Outside Services profiles.yahoo.com/share_more.php

60. Add Applications apps.yahoo.com

61. Download SDKs

62. Mac OS X and iPhone integration coming very soon

63. Grab our existing APIs/services developer.yahoo.com/everything.html

64. Build App(s)

65. Build an Application developer.yahoo.com/dashboard

66. Open Application (on Yahoo!) developer.yahoo.com/yap

67. OAuth Application (on your site) developer.yahoo.com/yap