2. Follow Me! Healthy Parents, Healthy Kids is a professional program
with 501c3 status non-profit status that is a part of the established
Children’s Body-Image Foundation
The Follow Me! L.E.A.D. By Example Program
L – Lifestyle (everyday choices that affect the health & wellness of a family)
E – Education (inform parents about valuable resources & the importance of their choices)
A – Activity (provide free events & activities for the entire family focused on health & wellness)
D – Diet (educate parents about healthy dietary options for their family)
What We Have Accomplished:
Reached over 250,000+ families with our message in 2010
Over $100,000 of advertising for promotional support
Successfully held over 8 events in the past 16 months
Partnered with all Columbus Major Sports Teams
Broke attendance records at COSI for FitFest 2010
Increased attendance by 28% with each event
Established media partnerships with tv, radio & print
Year Round Programs
Get Healthy, Get Smart Tour
Quarterly Educational Publications
Container Gardening Program
Family Fitness Studio & Kitchen
Program Fundraisers
Power of the Purse - September
Columbus Marathon Follow Me! Team - October
Children’s Body Image Foundation Holiday Dinner
CBIF Charity Golf Outing – Spring 2012

3. Fun Fit Family Day (Saturday, June 11th )
Follow Me!’s kick off to summer with an annual
event teamed up with Easton, Commit to be Fit,
COSI and all the sports organizations in Central Ohio
for a fun filled day of learning about health, fitness
nutrition. Over 8,500 in attendance in 2011.
Free Family Summer Series (July & August)
Free family activities held all summer long every
Tuesday in July and August from 11:00am to noon
which includes a make your own healthy snack
activity and family fitness classes.
Over 2,000 in attendance for the entire series.
Healthy Harvest (Late October)
Families celebrate autumn at Easton Town Center
with fun activities which include nine putt putting
stations, learn about moderation with healthy trick
or treating and other interactive stations.
Over 1,500 – 2,000 in attendance in 2010.
Follow Me! FitFest (Early November)
Follow Me!’s kick off to winter with an annual
event held at COSI including interactive sports,
fitness, nutrition and science stations learning
about the body. Major sports teams bring in
interactive activities for families to participate in.
Over 6,000 in attendance in 2010.

4. Over 6,000 parents and kids will attend the Follow Me! FitFest on Saturday,
November 5th, 2011 for a fun filled day of learning about health, wellness ,
fitness, nutrition and the human body at COSI (America’s #1 Family Science
Center) with the theme of “The Celebration of Sports” and Healthy Tailgating.
Families will try new types of fitness activities every thirty minutes and
participate in interactive stations that involve learning about health, wellness,
diet exercise & nutrition.
Fitness & Nutrition Stations
Interactive stations & activities that introduce families
to new types of sports, exercise and ways to stay active
in the winter time.
• Thirty minute fitness classes for the whole family
• Sports activity stations from Ohio’s professional teams
• Family games and activities that can be played indoors
• Make Your Own Healthy Snack Stations
“Celebration of Sports” Competition
Event attendees can compete in a series of different
types of sports and games that will be tallied on a
score card to win prizes
• Basketball (Pop a shot) & Hockey (Shoot Out)
• Football (Field Goal & Touchdown Pass)
• Soccer (Beat the Goalie) & Golf (Hole in One)
• Obstacle Course
“Passport to Health” Scavenger Hunt
Upon arriving families will receive a blank passport
which will include a map and clues of stops they will
need to make to receive stamps to fill their passport.
• Nutrition Stations (Food/Product Demos & Sampling)
• Fitness Stations (Exercises, Flexibility & Strength Tests)
• Interactive Stations (Obstacle Course, Kinect Competition)
• Health & Wellness Trivia (Fast Food & Product Pop Quiz)

5. Sports Zone Nutrition Zone Fitness Zone
Centralized location where all sports Centralized location where nutrition Centralized location where fitness
related activities will be located related activities will be located related activities will be located
• Buckeye Mobile Tour – Football Activities • Make Your Own Snack Stations • 30 Minute Fitness Classes
• Hole in One Golf • Food Demonstrations • Exercise Stations
• Basketball Pop a Shot • Product Samplings & Handouts • Indoor Family Games & Activities
• Hockey with Blue Jackets • Education Stations on Nutrition • Kinect Competitions
Passport to Health Celebration of Sports “Just Be You” Princess Party
Interactive element which directs Competitive element for event Special interactive elements for girls
event participants around to targeted participants to compete in various to learn about self esteem, inner
stations throughout the day sports stations for prizes beauty and positive self image
• FitFest Major Activity • FitFest Major Activity • FitFest Major Activity
•Ensures maximum booth traffic & exposure •Encourages participation in activities & sports •Activities teaching girls positive messaging
• Ensures participant interaction • Ensures exposure of participants to activity • Incorporating healthy body image
Guinness World Record Family Dance Jam FitFest Stage
Chris Bryant , 26 year old with sickle Hundreds of parents and children will Live entertainment, giveaways,
cell anemia, will attempt to set a participate in a huge family friendly fitness and nutrition trivia and more
Guinness World Record for jumping dance party led by hip hop cardio will be presented on the FitFest Stage
the most cars. instructor Mike Nicholson

6. Title Sponsorship
“Your Company Name” FitFest at COSI
included in promotional media (television, radio & print)
event webpage, eblasts, web banners, marketing materials
all event signage & outdoor advertising
name and logo on passport to health & celebration of sports activities materials
name and logo on cover event booklet
premium full page ad in event booklet
ad in looping event presentation
premium 20x20 booth
product sampling
marketing materials & products in event bags
stage announcements
Total - $15,000

7. Presenting Sponsorships
Presented By “Your Company Name”
included in promotional print media, live radio mentions
Logo & link on webpage, eblast, web banners
Logo on all marketing materials
logo on cover event booklet
full page ad in event booklet
logo on all event signage & outdoor advertising
premium 20x20 booth
product sampling/distribution
ad in looping event presentation
marketing materials & products in event bags
stage announcements
Total - $10,000

8. Major Activity Sponsor Corporate Sponsor
Celebration of Sports, Passport to Health or Princess Party Name and Link on Event Webpage
Major Activity Presented by “Your Company” Logo on Event Signage
Logo & Link on Event Webpage Placement in Major Activity for high traffic
Logo on All Printed Marketing Materials
Logo on all Major Activity Materials
Logo on All Signage
Product Sampling/Distribution
Logo on Cover of Event Booklet
Product Sampling/Distribution Product/Materials in Event Bag
Product/Materials in Event Bag Half Page Ad in Event Booklet
Full Page Ad in Event Booklet Premium 10 x 10 Booth Space
Ad in Looping Event Presentation Ad in Looping Event Presentation
Premium 20 x 20 Booth Space Name, mention & tag in Social Media
Total - $5,000 Total - $2,500
Stage & Bag Sponsor Family Dance Jam or Follow Me! Friends
Logo on Stage Signage
Guinness Record Book Product/Materials in Event Bag
Logo on Cover of Event Booklet Half Page Ad in Event Booklet
Presented By “Your Company Name”
Logo on Follow Me! Event Bags 10 x 10 Booth
Name and Link on Event Webpage
Product Sampling/Distribution Ad in Looping Presentation
Logo on Event Signage
Product/Materials in Event Bag Product/Materials in Event Bag
Half Page Ad in Event Booklet
Total - $1,000
Premium 10 x 10 Booth Space
Premium 10 x 10 Booth Space Ad in Looping Event Presentation Additional Options
Name, mention & tag in Social Media 10x 10 Booth – $350 10 x 20 Booth - $600
Total – $2,500 Product/Materials in Event Bag - $500
Total - $2,000 Ad in Looping Presentation - $250

9. FitFest Promotional Marketing & Advertising
Media/Print Reach Per Event
Commit to be Fit (3 week on air promotions - $40,000+)
Dispatch (promotional print & online campaigns - $12,000+)**
Clear Channel (promotional radio campaign on 5 stations, min of 300 spots- $5,000+)**
RadioOne (promotional radio campaigns for each event - $4,500+)**
Columbus Magazine (promotional print & online campaign for each event - $4,000+)
Current Online Reach Current Local Reach – Marketing Distribution
Columbus Parent Online Promotions ** Easton Town Center Stores
YMCA Eblasts** Easton Town Center Information Desk
COSI Eblasts COSI Outdoor LCD Screen
Commit to be Fit Eblasts Experience Columbus
Girl Scouts Eblasts MI Home Model Homes
Boy Scouts Eblasts Columbus Parks & Recreation Facilities
Magic Mountain Eblasts** YMCA Facilities**
Follow Me Social Media 4 School Districts/30+ Elementary Schools**
7 Online Community Calendars ** 40+ Preschools/Daycares**
Follow Me! Current Database 20+ Fitness Centers/Studios/Instructors**
Added in 2011** 10+ Family Centers**
Community Partnerships

12. Container Gardening Program
Follow Me!’s will work with 3rd grand classrooms teaching
students about how vegetables grow while educating them about
the benefits of eating healthy. Teachers and students plant their
own classroom container gardens in the autumn with curriculum
that meets the State of Ohio Guidelines. Parents will be updated
& educated all year long of the progress of the program. In the
spring, parents will be offered the opportunity purchase container
garden kits to plant their own gardens at home.
Get Healthy, Get Smart Tour
Year round mobile tour with a fully wrapped vehicle and a full
sized television with an interactive game system that offers
educational programming and healthy product sampling at
after school programs, community centers, events, retail &
grocery locations. Families will learn how to make nutritious
meals/snacks, incorporate healthy products in their home and
receive educational materials through the tour. Over 30
stops will be scheduled yearly increasing Follow Me’s reach.
Family Fitness Studio
Follow Me! will offer families of all income levels fitness
classes for parents, children and families led by the best
instructors in Central Ohio. Family fitness studio will offer
yoga, pilates, zumba, hip hop cardio, boot camps and more.
Fees for classes will be offered on a sliding scale so families
of all income levels can receive quality fitness classes and
instruction on how to take care of their bodies.
Learning Kitchen
A full sized top of the line fully equipped learning kitchen will
offer families of all income levels a place to take interactive
cooking and nutrition classes that will teach the importance of
cooking healthy meals for their family and how to prepare quick
easy meals and snacks. Families will also be educated on how to
plant their own container gardens and will be taught on how to
use the vegetables and herbs they grow in their own kitchen.