<systeem laten zien zoals we dat voor bevallingen neerzetten>
Use this sheet for human factors research and usability testing. Save money: Fewer modifications to products / Less training and support required / Lower maintenance costsImprove turnover: User is happier with fitted (usable) products / Increased productivity / Higher conversion rates of websitesMake people happier: Customer stays with supplier when user is satisfied with product / People choose products with their feelings
Use this sheet for corporate prospects. This is only a small selection of well-known brands from a broad variety of fields. We have over 200 companies as customers. Many of these customers do some kind of human factors research. In the automotive and aerospace industry The Observer is used to improve safety and ergonomics. In the telecom industry it is about user interaction with mobile devices, that have much functionality in a small box with few controls and a tiny screen. Software builders use it for user experience improvement. Rabobank, a leading bank in The Netherlands, uses it for usability testing of web banking. They received a prestigious award for their website as a result. Human factors research is often conducted in labs where The Observer XT is the control unit and integration center for behavior logging, video, audio, screen caputre, eye tracking, and sometimes physiology. Unilever and Nestle are in consumer research. Application of The Observer in this area is relatively new, although its added value is obvious. Direct observation and quantitative data are of much worth in that area. Contrary to human factors research consumer research has often modest technical requirements. Another important group are the pharmaceuticals companies (Pfizer, GSK, Johnson & Johnson) who use The Observer XT in their drug development. For reasons of space we put on only three logos. There are many more (e.g. Bayer, AstraZeneca, Organon, Merck, Solvay, Novartis, Boehringer Ingelheim).
