Here's our winning presentation from the Digital Innovation Challenge held at Publishing Expo in London, Feb 2014. This is a slightly simplified version with the animation and videos stripped in the interests of sharing more widely.

1. Padify
Beautifully simple
app publishing

2. PRACTICAL
WORKFLOW
MOBILE
FRIENDLY
CREATIVE
FREEDOM

3. PRACTICAL
WORKFLOW
Publishers need to continue to deliver print into a
declining market while building up digital
• Do more with the same resource
• Minimise manual labour and hidden costs
• Avoid high switching costs

4. PRACTICAL
WORKFLOW
PADIFY LIVES IN THE CLOUD
Padify
•
•
•
•
Nothing to install
Access anywhere
No developers needed
Get up and running immediately

5. PRACTICAL
WORKFLOW
PADIFY EATS CONTENT FROM ANYWHERE
Pad
ify
• No time consuming copy and paste
• Content does not have to be structured or tagged

6. PRACTICAL
WORKFLOW
PADIFY PLAYS NICELY WITH OTHERS
•
•
•
•
NEW!
One click publishing to container apps
Export HTML5 or EPUB3
Push content into Drupal or other CMS
Publish into any hybrid reader: Phonegap,
Pugpig, Adobe DPS, etc
• Can generate replica apps

7. PRACTICAL
WORKFLOW
PADIFY ALREADY WORKS FOR MANY

8. CREATIVE
FREEDOM
• Rising expectations from consumers and brands
• In a sea of content, more important than ever for
publishers to establish quality
• Not enough to squirt through templates

9. CREATIVE
FREEDOM
PADIFY HAS VISUAL PAGE LAYOUT
✓ Creative control over typography & layout
✓ Design around your content right on the page
✓ Create and save styles on the fly
✓ Create responsive layouts without writing code

11. Drag resize grid layout

12. CREATIVE
FREEDOM
PADIFY HAS BUILT-IN INTERACTIVITY
✓ Smart animations
✓ Video and audio
✓ Hotspots and popovers
✓ Photo galleries and layered content
✓ Support for custom interactions

14. Drag one photo
onto another

15. Bingo! Instant
photo gallery

16. CREATIVE
FREEDOM
NO DEVELOPERS NEEDED TO:
✓ Start a new app or edition
✓ Save text and boxout styles
✓ Create reusable layouts
✓ Add your custom fonts
✓ Add video and other interactions

17. MOBILE
FRIENDLY
• Massive growth in mobile device ownership
and content consumption
• Replica editions (PDFs) are rubbish on
smartphone screens

18. 1.2bn
unit sales
MOBILE
FRIENDLY
Smartphones &
tablets
PCs
2013
2007

19. MOBILE
FRIENDLY

20. MOBILE
FRIENDLY
PADIFY GIVES YOU A PHONE EDITION FOR FREE
Design for tablet
Automatically letterbox
on big screen
Automatically go single
column on small screen

22. Automatic single
column layout for
smartphone
Instant preview
for device and
orientation

23. MOBILE
FRIENDLY
✓ Built-in responsive grids
✓ Automatic reflow to single
column on smartphone screens
✓ Automatic heading refitting
✓ Instant preview

24. PRACTICAL
WORKFLOW
MOBILE
FRIENDLY
CREATIVE
FREEDOM

25. Padify
padify.net
@PadifyApp