Gen AI in Business - Global Trends Report 2024.pdf
Gartner forum
1. Gartner
Business Intelligence &
Analytics Summit 2013
5 – 7 February 2013
Palau de Congressos de Catalunya, Barcelona, Spain
gartner.com/eu/bi
Hot Topics
• The Future Of Business Intelligence
• Integrating Analytics and Bi
• Predictive Analysis
• Mobile Bi
• Big Data and Big Data Analytics
Early-bird savings Register by 7 December 2012 and save €300
2. Analyze. Predict. Act.
Table of
Contents
2 Event Introduction
3
Why Attend
4
Tracks and Plenaries
5 Plenaries and
Interactive Sessions
6 Agenda at a Glance
8
Meet the Analysts
9 Tracks A, B, C and
D: Sessions
13
Maximize Your
Summit Experience
14
Solution Showcase
15
Analyze. With the rise of business analytics BI turns towards the future.
Organizations need to move forward, beyond the descriptive reporting of
quantitative data, towards the use of technologies and approaches that are
predictive and prescriptive — guiding and driving business decision making,
using a richer pallet of different types of data. But to make this leap forward
requires changed engagement models, skills, roles and even cultural shifts.
Predict. A future facing outlook means increased complexity and a broader
range of options. New technologies and issues abound: big data; data science;
the logical data warehouse; visualization; real-time intelligence; machine
driven decision making; text analytics; the flood of sensor data; social network
analytics; analytics in the Cloud; predictive modeling. Navigating a path through
the hype in order to make best use of limited resources is critical to success and
future competitiveness.
Act. With business intelligence, analytics and performance management
organizations can have a powerful set of intertwined technologies and practices
to monitor and understand activities, align around goals, and act on data to
make better decisions. Attend Gartner’s 2013 summit to get the information you
need to fast forward with BI and analytics, and discover how to build a strategy,
architecture and team that delivers value now and in the future.
How to Register
16 What’s New For 2013
James Richardson
Research Director,
Gartner
2
Juliane Jung
Director, Program
Management,
Gartner Events
Gartner Business Intelligence Analytics Summit 2013
3. Europe’s most
important annual
gathering of the
BI and analytics
community.
Why Attend
• Review the key trends and future direction of BI, performance
management and analytics to shape your roadmap
• Prepare for how the Nexus of Forces, cloud, mobile, social and
information, will impact BI and analytics.
• Learn how to advance the user experience of and engagement in your
BI initiatives and so drive adoption and ROI
Who should
attend?
• Architects
• Business Analysts
• Business Analytics Consultant
• Business Intelligence Director
• CFO, CIO
• Data Modeler
• Get advice on getting started with analytics, MDM and mobile BI
initiatives to increase the likelihood of success
• Database Administrator
• Establish the foundational knowledge for BI initiatives as a baseline for
delivering business value
• Finance Executives and
Analysts
• Innovate with new technologies and approaches like in-memory
computing and big data
• Understand what drives BI cost of ownership and how to manage
that cost
• Use frameworks, tools, process, and governance to drive success
(and avoid failure) with BI
• Hear Gartner’s objective, unvarnished view of vendors and their
products to assist in your strategic choices
• Finance Director
• Financial Planning and
Analysis Managers
• Investors and Researchers
interested in BI Trends
• IT Director
• Procurement Managers
• Project Managers
• Report Designers
• Systems Analyst
• Network and share best practices with your peers
Visit gartner.com/eu/bi or call +44 20 8879 2430
3
4. TrACKS and Plenaries
A
Plenaries
Data and Information Management
Getting the data and information right is key to
delivering BI and analytics. This track for technologists
looks in detail at how to best use capabilities like data
warehousing, BI platforms, data integration and data
quality tools, to build the right foundation.
B
Gartner Opening Keynote: New Realities, New
Appetites, New Approaches
Organization and Strategy
This track for BI leaders explores how non-technical
factors, like having the right organization structure and
strategy, are critical in bringing business users together
with IT to drive greater adoption of BI. It also highlights
best practices for justifying, establishing and managing
a BI and analytics program.
C
Performance Management
D
V
This track takes a business-centric view to help
companies use BI, analytics and corporate
performance management to improve operations,
reduce inefficiencies, and enhance business
performance. It has a particular focus on the needs
of Finance teams, a key user and sponsor of BI and
analytics in many organizations.
4
Introduced by: James Richardson
Analytic Trends and Futures
This track looks towards the future. It provides a vision
into the market trends, emerging analytic technologies,
new approaches and external factors impacting how
organizations use information for business value. It will
assist architects and strategists when considering their
roadmaps and give business leaders a view of the ‘art
of the possible’.
Virtual track extending across BIA and
MDM Summit: Big Data
Once you get past the hype it’s evident that “big
data” represents tremendous opportunity to those
organizations that can unlock its business value.
Analytics applied to big data assets of greater
diversity and depth than previously possible
promises to fuel innovation and transform industries.
To deliver on this promise however “big data”
demands increased information governance
competency as the benefits cannot be realized
unless efforts are anchored by clear understanding,
quality and trust of the data. This virtual track
will help business and IT leaders understand
the concepts, benefits, technology impacts
and challenges associated with the “big data”
phenomenon across BI, analytics and MDM.
Altered economic realities and business
needs demand new information and
analytical approaches. These new
approaches must enable agility through
the sharing and analysis of massive amounts of rich,
novel information types. New use cases are arising that
express an insatiable appetite for real-time and contextaware insights or that demand prediction and action,
not just reporting and monitoring. These new demands
challenge how enterprises govern and manage
information, and will test their ability to best use these
new insights, while exposing BI and analytics teams to
dramatically different challenges and requirements. The
key issues covered in this keynote presentation are:
• Why and how is information, its use and analysis
changing so dramatically?
• What new challenges, trends and opportunities are
emerging for BI and analytic leaders?
• How can organizations adapt to and harness new
solutions?
Gartner Keynote: Information as Strategy:
CEOs are Waking Up to It. Are You Ready?
Symptoms of a major trend towards
information-centric management thinking are
everywhere. From the wall of noise about big
data, to the chatter about the role of “data
scientist”. We will look into what business leaders really
expect, what they will do about it and how you can thrive
on the changes ahead.
• What’s real and what’s hype in the rise of informationcentric management thinking?
• How are CEOs thinking about this trend?
• What should BI professionals be doing to help their
enterprises make real progress?
Mark Raskino
Guest Keynote: ID: The Quest for Identity in the
21st Century
The human brain will adapt to whatever
environment in which it is placed; the cyber
world of the 21st Century constitutes a
totally new type of environment; the brain
could therefore be changing in parallel, in correspondingly
totally new ways. In particular we need to devise new
strategies for optimizing how we handle the increasing
and unprecedented information load. We need first to
establish a means for identifying salient facts from the
extraneous; second, establish a conceptual framework
within which this information can have wider significance,
Gartner Business Intelligence Analytics Summit 2013
5. Plenaries and Interactive Sessions
ie be converted into deeper knowledge; thirdly agree
on a means for sharing this conceptual framework
so that it can serve as a collective base for effective
communication.
Baroness Susan Greenfield, Professor of
Pharmacology, University of Oxford
Practitioner Guest Keynote:
Beyond Budgeting: Statoil’s Ambition to Action
Model, a Management Approach for New
Business Realities
Statoil’s “Ambition to Action” model
redefines performance using dynamic
and relative targets, dynamic forecasting
and resource allocation (and no traditional
budgets). It moves the focus from calendar driven
to event driven, to create a more self-regulating
management model. How did the company arrive
at this approach? This keynote explores Statoil’s
experience and how “Beyond Budgeting” principles
can be used to overcome the problems associated
with traditional management approaches.
• Why is traditional management in serious trouble?
• What is Beyond Budgeting?
• How has Statoil changed its management model?
Bjarte Bogsnes, Vice President Performance
Management Development at Statoil
Meeting People Road Map:
Networking with Ease
This interactive plenary session will help
you maximize your ability to connect,
network and establish relationships in your
career. Why does networking matter?
Because it helps you solve problems, build your
reputation and absorb best practice by tapping into
informal networks. Is networking just for extraverts?
Definitely not! This is a fast and dynamic session that
will introduce you to a completely different approach to
connecting with your peers and colleagues.
Nisha Pillai, BBC World News Anchor
Gartner Magic Quadrant Power Session:
Data Warehousing; Data Integration; MDM
Limited Availability — Book Early
Roundtables and Workshops are restricted to a limited number of
participants and some are available to end users only. Attendees will
be accepted on a first-come, first-served basis. Reservations can be
made through the online Agenda Builder tool.
Roundtables
Join us for a hosted peer group discussion with your end user
peers, along with a Gartner analyst lending his or her expertise
to assist you. These should not be missed!
For more information including session descriptions please
visit ab.gartner.com/bi
• Experiences in Data Quality
Improvement: What Works
and What Doesn’t
Ted Friedman
• Getting Business and BI
Team Collaboration
for Real-Time Analytics
Roy Schulte
• Building Rapport Between
Business Intelligence and
Marketing Teams
Bill Gassman
• SAP HANA — Best Practices
Donald Feinberg and
Roxane Edjlali
• Being More Productive with
Predictive Analytics
Gareth Herschel
• What is a Data Scientist
and Do We Need One?
Svetlana Sicular
• From “Satisficing” to
Satisfying Business
Requirements
Svetlana Sicular
• Real World Experiences
of BI and Analytics in the
Cloud
John Hagerty
• The Role of Data Discovery
and the Data Warehouse
Kurt Schlegel
• New Kinds of Information
and Their Use in Future
Business Strategies
Mark Raskino
Workshops
How to Deliver Self-Service BI
Kurt Schlegel
How to Build an Enterprise Metrics Framework
Michael Smith
Scoping and Implementing a CPM Project
Christopher Iervolino
Donald Feinberg, Ted Friedman and
Andrew White
Setting Your Customer Analytic Strategy
Gareth Herschel
Gartner Magic Quadrant Power Session:
Data Quality; BI Platforms; CPM Suites
Innovating with Big Data and Analytics:
The Art of the Possible
Douglas Laney
Ted Friedman, John Hagerty and
Christopher Iervolino
Assessing Your BI Platform’s TCO
Rita Sallam
Visit gartner.com/eu/bi or call +44 20 8879 2430
5
6. Agenda at a Glance
Tuesday 5 February
07:30 – 20:00
Registration, Information and Refreshments
08:00 – 08:45
09:00 – 10:00
Tutorial: Basics of Data Warehouse
Tutorial: Introduction to Business
Tutorial: What is the Value of Analytics?
Tutorial: How to Deploy Mobile BI
and Data Integration for Business
Intelligence
Neil Chandler
Joao Tapadinhas
Intelligence Roxane Edjlali
James Richardson
Welcome and Gartner Opening Keynote: New Realities, New Appetites, New Approaches. Introduced by: James Richardson, Gartner
10:00 – 10:45
Panel Discussion: Key Trends in BI Analytics Moderated by: Rob Geraghty, The Wow Factor
10:45 – 11:15
Refreshment Break in the Solution Showcase
11:15 – 12:15
Practicioner Guest Keynote: Beyond Budgeting: Statoil’s Ambition to Action Model, a Management Approach for New Business Realities Bjarte Bogsnes
12:15 – 12:30
Meeting People Road Map: Networking with Ease Nisha Pillai, BBC World News Anchor
12:30 – 14:00
Lunch in the Solution Showcase
A
Data and Information
Management
B
Organization and
Strategy
C
Performance
Management
D
Analytic Trends and
Futures
14:00 – 14:30
To The Point: How to Get Started With
MDM
Andrew White
To The Point: Governance for BI and
Analytics: A Balanced Approach
James Richardson
14:45 – 15:15
Solution Provider Session
Solution Provider Session
15:15 – 15:45
Refreshment Break in the Solution Showcase
15:45 – 16:15
16:30 – 17:00
To The Point: Big Data: Insight
from the Trenches
Svetlana Sicular
Solution Provider Session
17:15 – 18:00
Gartner Magic Quadrant Power Session: Data Warehousing; Data Integration; MDM Donald Feinberg, Ted Friedman and Andrew White
18:00 – 20:00
Networking Reception in the Solution Showcase
To The Point: How to Communicate a
BI Strategy to a Business Audience
Kurt Schlegel
Solution Provider Session
To The Point: Financial Analytics: How
to Make the Finance Team Your New
Best Friend
Nigel Rayner
Solution Provider Session
To The Point: You Can't Change
the Past: Why You Need Predictive
Analytics
Andreas Bitterer
Solution Provider Session
To The Point: The Elusive Quest for
Effective Management Reporting
John Hagerty
Solution Provider Session
To The Point: BI and Analytics Market
Trends — 2020 Vision
Dan Sommer
Solution Provider Session
Wednesday 6 February
07:30
Registration, Information and Refreshments
08:45 – 09:15
To The Point: The Promise of InMemory Computing: It's Not Just About
Speed
Roxane Edjlali
Solution Provider Session
09:30 – 10:30
End User Case Study
08:00 – 08:30
To The Point: The Struggle Between BI
Organizations and Marketing: How Can
Both Win?
Bill Gassman
Solution Provider Session
To The Point: What Every BI Practitioner
Needs to Know About Analytics and
Performance Management
Neil Chandler
Solution Provider Session
To The Point: How Mobile is
Expanding Business Analytics'
Boundaries
Joao Tapadinhas
Solution Provider Session
Customer Analytics: Advanced
Analytics for Deeper Insight
Gareth Herschel
How Next-Generation Analytics Will
Revolutionize Business Decision
Making Nigel Rayner
10:30 – 11:00
Use Your Information Yield Curve to
Align Strategy with Business Value
Andrew White
Refreshment Break in the Solution Showcase
11:00 – 11:45
Gartner Magic Quadrant Power Session: Data Quality; BI Platforms; CPM Suites Ted Friedman, John Hagerty and Christopher Iervolino
12:00 – 12:30
Solution Provider Session
12:30 – 14:00
Lunch in the Solution Showcase
14:00 – 14:30
14:45 – 15:15
To The Point: MapReduce and
Big Data Descend on the DW
— What is All the Fuss About?
Donald Feinberg
End User Case Study
15:15 – 15:45
Refreshment Break in the Solution Showcase
15:45 – 16:45
17:00 – 18:00
Building Trust In Your Analytics: Data
End User Case Study
Integrating Risk and Performance
Quality Trends and Best Practices
Management via Leading Indicators
Ted Friedman
Michael Smith
Gartner Keynote: Information as Strategy: CEOs are Waking Up to It. Are You Ready? Mark Raskino
18:00 – 20:00
Catalan Meet and Mingle followed by Gala Dinner (By Invitation Only)
Solution Provider Session
Solution Provider Session
Solution Provider Session
To The Point: BICC 2.0: Instilling New
Competencies to Advance your Analytic
Initiatives
John Hagerty
End User Case Study
To The Point: Tackling BI Platform
Ownership Cost
Rita Sallam
To The Point: The Missing Link in BI:
Location Analytics
Andreas Bitterer
End User Case Study
End User Case Study
Deriving Value from Content and
Social Analytics: The Variety' in
Big Data Rita Sallam
Thursday 7 February
07:30
Registration, Information and Refreshments
Solution Architecture: Platform, Process
and People to Analyze, Predict and
Act Joao Tapadinhas
08:00 – 08:45
09:00 – 10:00
10:00 – 10:30
10:30 – 11:30
12:00 – 13:00
13:00
6
Achieving Enterprise Metadata
Management: Key To Making EIM Work
Michael Blechar
Refreshment Break in the Solution Showcase
Apply Pace-Layered Application
Strategy to CPM and Financial Analytics
Christopher Iervolino
End User Case Study
Seeing is Understanding — The Rise
of Visualization in BI and Analytics
James Richardson
Making Real-Time Analytics Real
Roy Schulte
DBMS Architecture for Data
Big Data and Analytics Strategy
End User Case Study
Warehousing: Future Choices
Essentials
Donald Feinberg
Douglas Laney
Guest Keynote: ID: The Quest for Identity in the 21st Century Baroness Susan Greenfield, Professor of Pharmacology, University of Oxford
Summit Close
Gartner Business Intelligence Analytics Summit 2013
7. Agenda correct as of 16 October 2012
Agenda Guidance
At the Summit, please refer to the agenda in the event guide provided,
for the most up to date session and location information
s, Statoil
To help you navigate the summit
agenda, we’ve identified track
sessions that match your experience
level and information needs. Specific
categories include:
Maturity Level
Interactive
Workshops
Roundtables
Roundtables
13:45 – 15:15
How to Deliver Self-Service BI
Kurt Schlegel
13:45 – 14:45
Experiences in Data Quality Improvement:
What Works and What Doesn't
Ted Friedman
13:45 – 14:45
Getting Business and BI Team
Collaboration for Real-Time Analytics
Roy Schulte
Foundational: If you are at the early stages of
your initiative, or are a newcomer to this space,
these sessions will give you the necessary
understanding and first steps.
Advanced: If you are an advanced practitioner,
these sessions are designed to take your
initiative, or understanding, to the next level.
Focus
Tactical: Sessions providing tactical information
that can be used straight away, with a focus on
“how to”, dos and don’ts, and best practices.
Strategic: Sessions focusing on the strategic
insight supporting the development and
implementation of your action plan.
16:30 – 18:00
How to Build an Enterprise Metrics
Framework Michael Smith
Visionary: Sessions focusing on emerging
trends, concepts, or technologies that will help
you with your future planning and decisions.
Perspective
Business: Sessions geared toward business
leaders, or IT professionals who need to
understand the challenges and opportunities
from a business, organizational, or cultural
perspective.
08:00 – 09:30
Scoping and Implementing a CPM
Project
Christopher Iervolino
Building Rapport Between Business
Intelligence and Marketing Teams
Bill Gassman
SAP HANA — Best Practices
Donald Feinberg and Roxane Edjlali
New for 2013!
11:00 – 12:30
Setting Your Customer Analytic
Strategy Gareth Herschel
13:45 – 15:15
Innovating with Big Data and Analytics:
The Art of the Possible
Douglas Laney
Technology: Sessions that address technical
concepts, details, and analysis.
13:45 – 14:45
Being More Productive with Predictive
Analytics Gareth Herschel
13:45 – 14:45
What is a Data Scientist and Do We
Need One? Svetlana Sicular
From Satisficing to Satisfying
Business Requirements
Svetlana Sicular
Real World Experiences of BI and
Analytics in the Cloud
John Hagerty
Catalan Meet and Mingle, followed by
invitation-only Barcelona Dinner:
All delegates are invited to a Gartner-hosted
reception at the end of Day 2 to network
informally with your delegates and
Gartner analysts. Please join us for drinks
and light entertainment.
Barcelona Dinner: Following on from the
reception, there will be an exclusive,
by invitation-only Dinner, hosted by the
Sponsor community.
08:30 – 10:00
Assessing Your BI Platform’s TCO
Rita Sallam
Registration Times
The Role of Data Discovery and the
Data Warehouse
Kurt Schlegel
New Kinds of Information and Their
Use in Future Business Strategies
Mark Raskino
Tuesday 5 February:
Event Starts 07:30 – 20:00
Wednesday 6 February: 07:30 – 18:00
Thursday 7 February: Event Closes 13:00
Visit gartner.com/eu/bi or call +44 20 8879 2430
7
8. MEET THE ANALYSTS
Gartner analysts draw on the real-life challenges and solutions
experienced by clients from 12,000 distinct organizations worldwide.
Andreas Bitterer
Research VP
Business Intelligence Strategies; Data Integration; Data
Quality; Location Intelligence; Mobile BI
Michael Blechar
VP Distinguished Analyst
Metadata Management; Business and IT Modeling
Tools and Collaboration; Information and Data
Services; Solution Architecture
Donald Feinberg
VP Distinguished Analyst
Database Management Systems; Data Warehousing;
Database Appliances; In-Memory Technology and Big
Data; SAP Lead Vendor Role
John Hagerty
VP Distinguished Analyst
Business Intelligence; Analytics; BI Competency
Centers; Business Analytic Services
Douglas Laney
Research VP
Information Value and Governance; Big Data and
Analytics Strategy; Information Management Maturity;
Analytics Projects
James Richardson
Research Director
Analytics; BI Platforms; Data Discovery; Visualization
Roy Schulte
VP Distinguished Analyst
Real-Time Operational Intelligence; Business Activity
Monitoring; Complex-Event Processing; Real-Time
Dashboards; Analytics with BPM and Rule Engines
Dan Sommer
Principal Research Analyst
BI Markets; Trends; Shares; Sizing; Forecast;
Competitive Landscape
8
Neil Chandler
Research Director
Roxane Edjlali
Research Director
BI and Analytics; Strategy Management; Performance
Management; Business Analytics Service Providers
Ted Friedman
VP Distinguished Analyst
Data Integration; Data Quality; Information/Data
Governance; Enterprise Information Management
Gareth Herschel
Research Director
Data Warehouse; Logical Data Warehouse; In-Memory
Computing; Big Data; Data Modeling
Bill Gassman
Research Director
Digital Marketing Analytics and Optimization: Web,
Mobile and Social
Christopher Iervolino
Research Director
Customer Analytics and Metrics; Data Mining and
Predictive Analytics; Real-Time Decisions; Speech and
Text Analytics
Mark Raskino
VP and Gartner Fellow
Corporate Performance Management; Business
Intelligence; Analytics and Performance Management
Nigel Rayner
Research VP
Chief Executive and Business Leader Attitudes to IT and
the CIO; Chief Executive and Business Leader Use of
Information in Business Strategy; Technology Related
Business Innovation for Competitive Advantage
Rita Sallam
Research VP
CPM; Performance Management and Financial
Management Applications
Kurt Schlegel
Research VP
Analytics; BI Platforms; Data Discovery; Content
Analytics; Visualization
Svetlana Sicular
Research Director
BI Strategy; Self Service-BI; Domain Specific Analytics
Michael Smith
VP Distinguished Analyst
Big Data; Big Data Analytics ; Enterprise Information
Management; Data Governance; Data Management
Organization
Joao Tapadinhas
Research Director
Integrating Risk and Performance Metrics to Drive
Business Results; Choosing the Right Metrics for your
Performance Management Program; Developing the
Business Case for Performance Management
Andrew White
Research VP
Business Intelligence and Analytics; Mobile BI
Master Data Management; Information/Data
Governance
Gartner Business Intelligence Analytics Summit 2013
9. Track A
Data and Information Management
To The Point: How to Get Started With
MDM
So you think your organization needs to
adopt master data management (MDM),
but you don’t know where to begin. The
business case is not obvious for MDM,
and no one is listening to your calls for
help. How do you go about figuring out
when and if your organization is ready for
MDM? Start here.
• Under what conditions is MDM most
likely to appear?
• How can you identify when and where
MDM is for your organization?
• How can you assess whether you and
your team are ready to start MDM?
Andrew White
To The Point: Big Data:
Insight from the Trenches
Gartner conducted field research of
22 end-user organizations across
various industries to find out about their
successes and failures with big data
projects. You will learn about the current
state of big data adoption, and Gartner
recommendations on the realistic
strategy for big data analytics initiatives.
• What is the state of big data analytics
adoption in the end-user organizations?
• What are the typical issues faced by
big data projects?
• What are the key success factors of
big data analytics?
Svetlana Sicular
To The Point: The Promise of InMemory Computing: It’s Not Just
About Speed
DRAM is the new disk! Not only does inmemory computing (IMC) give a performance
boost to analytics, but it also enables
“unthinkable” applications, combining event
processing, analysis and transactions.
Leveraging IMC-disruptive innovation to
improve efficiency and build defensible
business advantage is an opportunity user
organizations must not miss.
Foundational
Advanced
• What is in-memory computing and how
will it deliver business value?
• How will IMC technologies evolve to
challenge traditional data management?
• How will user organizations take
advantage of IMC?
Roxane Edjlali
To The Point: MapReduce and
Big Data Descend on the DW
— What is All the Fuss About?
Big data and its associated tools will
change the infrastructure of the EDW
and require managers to examine
how they manage data in the future.
One thing is for sure — you will be
supporting organization-wide use
of MapReduce to support big data
initiatives. You need to understand how
this will affect your organization and
change your data warehouse.
• What new tools will be used to
support big data and why will they
change the DW?
• What do MapReduce and Hadoop do
and what infrastructure do they need?
Donald Feinberg
Building Trust In Your Analytics: Data
Quality Trends and Best Practices
Changes in the types of data being
consumed and analytic applications being
deployed are driving new and significant
data quality challenges. While use and
capability of technology is evolving, you
must also engage the proper people,
develop the required skills, and establish
specific roles to achieving substantial
progress in data quality improvement.
• How are data quality issues changing
with the evolution of analytics?
• What key data quality practices must
organizations adopt?
• Where do data quality tools add value
and how will the market evolve?
Achieving Enterprise Metadata
Management: Key To Making EIM
Work
Metadata provides the answers to the
“who, what, where, when, why and how”
questions about master data to promote
understanding, consistency, compliance,
sharing, and use. Here we explore the
world of metadata and possible strategies
for enabling EIM, data warehousing and BI.
• What is enterprise metadata
management and how does it support
DW?
• How does enterprise metadata
management enable an Information
Capabilities Framework?
• What are the types of metadata sources
and strategies?
Michael Blechar
DBMS Architecture for Data
Warehousing: Future Choices
DW infrastructure is anything but dull.
Gartner sees clients re-architecting server
infrastructure from a Unix legacy to Linux
X86 or Windows as an option. They
then focus on sizing DBMS workloads
and assessing the HA requirement.
Increasingly, client are also reviewing
virtualization for DBMS, not just for
consolidation but also portability.
• What are the best practices for
deploying ERP and DW infrastructure?
• How to modernize DBMS platforms for
data warehousing?
• How does virtualization affect data
warehouses?
Donald Feinberg
Tutorial: Basics of Data
Warehouse and Data Integration
for Business Intelligence
Roxane Edjlali
Ted Friedman
Tactical
Strategic
Visit gartner.com/eu/bi or call +44 20 8879 2430
Visionary
Business
Technology
Big Data
9
10. Track B
Organization and Strategy
To The Point: Governance for BI and
Analytics: A Balanced Approach
Governance of BI and analytics is an
issue frequently cited by European firms.
While having the necessary safeguards
to monitor proper usage is a necessity,
allowing enough freedom not to stifle
the growth of analytics is critical to its
succesful usage and value. This session
will help you strike a balance between
freedom and control.
• What are the common approaches to
governance?
• What issues are most prevalent in
Europe?
• How do you strike the right balance of
governance?
• What is causing the rift between
marketing and the BI organization?
• How does the marketing organization
survive on their own?
• How can you create a win-win for both
BI and marketing organizations?
Bill Gassman
Use Your Information Yield Curve to
Align Strategy with Business Value
Your organization makes investments
that never seem to build on each other,
and your business partners remain
sceptical about the next, “new”, thing. This
session introduces a new way in which
to explain the value of information. We
will demonstrate how your Information
innovation yield curve behaves, and how
to create better business outcomes.
• What is an information yield curve?
• How does your own information yield
curve relate to how you manage
information?
• What changes can you make in your
IM investments to improve business
outcomes?
James Richardson
To The Point: How to Communicate a
BI Strategy to a Business Audience
This presentation describes a simple
technique to simply communicate
a business intelligence strategy to a
business audience.
• What is the business objective of the BI
program?
• Who in the organization will lead the BI
program?
• How will various technologies and
analytical capabilities be leveraged to
accomplish this objective?
Andrew White
Kurt Schlegel
To The Point: The Struggle Between
BI Organizations and Marketing: How
Can Both Win?
Why do marketing and BI organizations
not work more closely together? Can datadriven marketing organizations survive
on their own, sourcing solutions from the
cloud? Some, maybe, but not the best
ones. Attend this session to learn how
leading organizations build partnerships to
better analyze, predict and act.
10
Advanced
To The Point: BICC 2.0: Instilling
New Competencies to Advance your
Analytic Initiatives
As business analytics programs expand to
encompass more people, more data, and
more use cases, new competencies are
needed to support, enable, and extend the
reach of analytics. Hear how the Business
Intelligence Competency Center (BICC)
model is adjusting to accomodate these
changes, and what the future of BICCs will
look like.
• What limitations exist in today’s model?
• What new competencies need to be
fostered?
• What will new organizations look like?
John Hagerty
Foundational
Tactical
Strategic
Visionary
Solution Architecture: Platform,
Process and People to Analyze,
Predict and Act
Companies trying to evolve from BI to
advanced business analytics will fail
to meet objectives if they invest in a
platform, without defining the right solution
architecture. The session with help you
understand what new platform capabilities
are available, to understand how people
and processes will need to evolve, and
to apply the Gartner Business Analytics
Framework.
• What new platform capabilities are
available to analyze, predict and act?
• Who are the new stakeholders and what
roles will they play?
• How will processes need to evolve to
support business analytics?
Joao Tapadinhas
Big Data and Analytics
Strategy Essentials
Most enterprises now have intentions
to embark on a big data-related
initiatives, or are doing so already,
yet almost no organizations have an
articulated approach for doing so.
Big data initiatives are unique, not
only in technology-related ways. This
session will lay out over a dozen IT
and business essentials of a big data
strategy.
• How to ensure you are technically
prepared for handling big data.
• What should the business be doing
to plan for leveraging big data?
• What are organizational
considerations for a big data
strategy?
Douglas Laney
Tutorial: Introduction to
Business Intelligence
James Richardson
Business
Technology
Big Data
Gartner Business Intelligence Analytics Summit 2013
11. Track C
Performance Management
To The Point: Financial Analytics: How
to Make the Finance Team Your New
Best Friend
Finance users (like those in other domains)
are demanding more analytics, and are
increasingly likely to purchase these from
their business application vendor without
reference to IT. This session will explore
the different types of analytics used by
Finance, and how IT can make these part
of a broader BI strategy.
• What types of analytics are used by the
finance function?
• What is the relationship between
financial analytics and ERP?
• How can IT balance the needs of finance
users with a coherent BI strategy?
Nigel Rayner
To The Point: The Elusive Quest for
Effective Management Reporting
The tangled mess that is today’s
management reporting is costly, inefficient,
and for many ineffective. A long-term
design is needed to address all business
constituents — not just finance executives
— and make management reporting
an integral part of an active decision
framework, rather than a passive monthly
process.
• What are the challenges that many face?
• Will old habits die hard?
• How far should you move toward
operations?
John Hagerty
To The Point: What Every BI
Practitioner Needs to Know
About Analytics and Performance
Management
Business analytics is the umbrella
term supporting business intelligence,
performance management and analytics.
If you have come from a BI background or
OLAP, Query and Reporting and ETL, then
there is a whole new world of packaged
solutions and applications awaiting your
investigation.
• Are we on the same page?
• Are we using the same tools?
• Are we going in the same direction?
Neil Chandler
Customer Analytics: Advanced
Analytics for Deeper Insight
Customer analytics is one of the most
common areas for the adoption of new
analytic techniques. This session will
describe the most important advanced
analytical techniques that organizations are
deploying for success across the sales,
marketing, and customer service functions
as well as some of the organizational
considerations for success.
• What is the impact of analytics on
customer experience?
• What is the business benefit of different
types of customer analysis?
• What are best practices for
organizational adoption of customer
analysis?
Gareth Herschel
To The Point: Tackling BI Platform
Ownership Cost
Most organizations shortsightedly focus
on license costs alone when evaluating
and comparing costs among vendors.
Moreover, a cost assessment alone
without a corresponding understanding of
potential benefits will result in misguided
vendor selection decisions.
• What are the key components of BI
platform ownership costs and drivers
• How do vendors and vendor types
compare?
• What are strategies for minimizing cost
and maximizing benefits?
Rita Sallam
Visit gartner.com/eu/bi or call +44 20 8879 2430
Integrating Risk and Performance
Management via Leading Indicators
Good risk management informs better
business decisions. Improperly managed
risk can lead to business failures and poor
business performance. To address this,
enterprises need to integrate leading risk
indicators (LRI), with leading performance
indicators (LPIs) to gain insight on the
activities and events that affect desired
business outcomes.
• Why is managing operational risk still
important to CEOs?
• How can we make risk management
everyone’s responsibility?
• What is the process for integrating LRIs
with LPIs?
Michael Smith
Apply Pace-Layered Application
Strategy to CPM and Financial
Analytics
Business, technological and product
change demands efforts focused on
efficiency for systems of record, and
competitive advantage for systems of
differentiation and innovation. The PaceLayered Application Strategy provides a
sound framework which addresses both
CPM financial processes and performance
management efforts.
• How should you map CPM and financial
analytics to the Gartner Pace-Layer
methodology?
• How can you leverage CPM investments
for higher pace layer value?
• How can you engage executives to
improve CPM?
Christopher Iervolino
Tutorial: What is the Value of Analytics?
Neil Chandler
11
12. Track D
Analytic Trends and Futures
To The Point: You Can’t Change
the Past: Why You Need Predictive
Analytics
The vast majority of BI deployments get
stuck in the reporting stone age. While
reporting will always be there, the real
reason for BI is to make the future better
by leveraging predictive models. This
session shows how to get value from BI
by supporting decision making through
predictive analytics.
• What is predictive analytics?
• How does predictive analytics fit into the
BI portfolio?
• What are scenarios of users predicting
the future?
Andreas Bitterer
To The Point: BI and Analytics Market
Trends — 2020 Vision
Upon a rich foundation of fact-based
market research, this presentation provides
a market model, laying out the triggers
towards analytics everywhere, on all
souces, at the point of decision. Until 2020,
the scope, use-cases, buying centres,
delivery models, and vendor landscape will
look radically different.
• What will be the market movers for BI
and analytics to reach pervasive usage?
• Which vendors are well-positioned to
lead and win in the market?
• When will hyped technology triggers
reach market maturity?
Dan Sommer
To The Point: How “Mobile” is
Expanding Business Analytics’
Boundaries
Mobile BI tools are leveraging new and
enhanced hardware capabilities provided
by tablets and smartphones to augment
business analytics. Understand how BI
users’ expectations change once they
become mobile. Learn what can be
achieved, where and how it can be applied
and who can benefit from it.
• Which are the new mobile BI
capabilities?
• What changes in a “mobile ready”
business analytics initiative?
12
• What impact will it have in organizations?
Joao Tapadinhas
How Next-Generation Analytics Will
Revolutionize Business Decision
Making
Many BI projects focus too much on
providing information and not enough on
improving the way in which decisions are
made. At the same time, many executives
refuse to exploit technology for decision
making. This is set to change in the next
five years as new developments in business
analytics automate and improve the way
business decisions are made.
• What are the flaws in the way business
decisions are made?
• How is technology evolving to support
better decision making?
• How will business practices and decision
making processes change?
Nigel Rayner
Seeing is Understanding — The Rise of
Visualization in BI and Analytics
Interactive visualization applies users’
innate visual ability to aid identification and
understanding (of patterns, for example) in
a much more effective way than tabulated
figures ever can. This session outlines how
this technology is best used and how to
add it to your portfolio both for dashboards
and ad hoc analysis. Why not see for
yourself?
• What defines interactive visualization?
• How do the two main visually driven
uses cases in BI, for dashboards and
analytics, differ?
• How do you apply the tenets of good
dashboard design?
James Richardson
To The Point: The Missing Link in BI:
Location Analytics
Nearly all BI initiatives are missing the
important data component of “location”,
although virtually all of the managed entities
in the BI environment are possessing a
location (e.g. customer, supplier, store,
vehicle, device). This session will highlight
the relevance of geography as a missing
puzzle piece for business intelligence.
• What is location analytics?
• What technologies are required to
leverage location information?
• What use cases exist for location
intelligence?
Andreas Bitterer
Deriving Value from Content
and Social Analytics:
The “Variety’ in Big Data
Most associate the big data opportunity
with large volumes only. However,
companies will derive new sources
of value from finding insights from
combining content AND structured
data to build new analytic applications
that optimize customer interactions,
productivity, innovation and growth.
• What is possible when finding new
insights in diverse data?
• What are key technology and tools
considerations?
• What are new organizational
challenges and how to overcome?
Rita Sallam
Making Real-Time Analytics Real
Real-time operational intelligence is not just
visual data discovery, using spreadsheets
or refreshing BI reports every few seconds
or minutes. It is a unique discipline with
particular goals, users, technologies and
data. This session explores descriptive
event management, prescriptive
decision management and process flow
management.
• What is the real-time role of BI, data
discovery and predictive analytics?
• How should you use rule engines,
workflow, BAM and related technologies?
• Where will the observe-orient-decide-act
loop apply?
Roy Schulte
Tutorial: How to Deploy Mobile BI
Joao Tapadinhas
Gartner Business Intelligence Analytics Summit 2013
13. Maximize Your Summit Experience
End User Case Study Sessions
Hear real hands-on “this is how we made it happen”
insight, from international organizations whose senior
executives are working on the best and most successful
Business Intelligence initiatives in Europe. The latest case
study information will be added to the agenda as it is
confirmed at gartner.com/eu/bi
Powerful tools to navigate manage
and decide
To get the most out of your Summit experience,
we’ve created a range of tools to help you
manage your goals and objectives of attending.
Access and manage your conference agenda, when
and where you need to — Agenda Builder Gartner
Events Navigator Mobile App
Agenda Builder:
Customize Manage Your
Conference Experience
Schedule private One-on-One
meetings with a Gartner analyst
• Register for Analyst/User Roundtables and Workshops
• Get the latest Exhibitor information, including sponsor
sessions and arranging face-to-face meetings
• Network with attending peers from other organizations
and exhibitors
Time is a critical resource. And managing it well throughout
the event makes a huge difference. So it makes sense
to schedule and organize all your sessions and activities
with Agenda Builder – your online conference organizer.
Use it to create and customize your very own conference
curriculum, in synch with your needs and interests. Agenda
Builder gives you the ability to organize your time at the
conference around these essential criteria:
• Date and time
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Justify your attendance
Our justification Toolkit makes it easy to demonstrate
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Find it at gartner.com/eu/bi
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• Available for iPhone, iPad and Android
Visit gartner.com/eu/bi or call +44 20 8879 2430
13
14. Solution Showcase
Develop a shortlist of technology providers who can meet your particular
needs. We offer you exclusive access to some of the world’s leading
technology and service solution providers in a variety of settings.
Premier Sponsors
Sponsorship
Opportunities
For further information about
sponsoring this event:
Accenture Analytics delivers insight-driven outcomes
at scale to help organizations improve performance.
Our extensive capabilities range from accessing and
reporting on data to advanced mathematical modeling,
forecasting and sophisticated statistical analysis. We
draw on over 12,000 professionals with deep functional,
business process and technical experience to develop
innovative consulting and outsourcing services for our
clients in the health, public service and private sectors.
For more information about Accenture Analytics, visit
www.accenture.com/analytics.
HP is the world’s largest provider of information
technology infrastructure, software, services and
solutions to individuals and organizations of all sizes. We
bring the advantages of our scale, the breadth and depth
of our portfolio, our innovation, and our competitiveness
to our customers in almost every country throughout
the world. HP combines products and technologies in
a holistic way to help customers turn challenges into
opportunities that build their competitive advantage.
+44 1784 267456
european.exhibits@gartner.com
www.hp.com
www.accenture.com/analytics
QlikTech is a leader in Business Discovery—user-driven
Business Intelligence. Its QlikView Business Discovery
solution bridges the gap between traditional BI and
inadequate spreadsheet applications. The in-memory
associative search technology QlikTech pioneered
created the self-service BI category, allowing users to
explore information freely rather than being confined to
a predefined path of questions. Appropriate from SMB
to the largest global enterprise, QlikView’s self-service
analysis can be deployed with data governance in
days or weeks.
Teradata is the world’s largest company focused
on analytic data solutions through integrated data
warehousing, big data analytics, and business
applications. Only Teradata gives organizations the
advantage to transform data across the organization
into actionable insights empowering leaders to
think boldly and act decisively for the best decisions
possible. Visit teradata.com.
www.teradata.com
TIBCO Software (NASDAQ: TIBX) provides companies
the two-second advantageTM, the ability to capture the
right information at the right time. Distinguished by its
speed to insight and adaptability to business challenges,
Spotfire reveals unseen threats and opportunities, creating
significant value.TIBCO Spotfire® is the company’s inmemory analytics software for next generation business
intelligence. More than 4,000 customers worldwide rely on
TIBCO to manage information, decisions, processes and
applications in real time.
http://spotfire.tibco.com/
www.qlikview.com
Platinum Sponsors
Actian develops Vectorwise, the fastest and most
cost-effective analytical database that delivers recordbreaking performance to enable real time decisions
and actions. Unlike other solutions that are expensive
and complex, Vectorwise is fast to deploy, affordable,
and powerful enough to deliver ultra-high performance
on multi terabyte datasets.
www.actian.com/vectorwise
Information Builders helps organizations transform
data into business value. Our software solutions for
business intelligence and analytics, integration, and
data integrity empower people to make smarter
decisions, strengthen customer relationships, and
drive growth. Our dedication to customer success is
unmatched in the industry. Visit informationbuilders.
com and follow @infobldrs on Twitter.
NeutrinoBI is a new data discovery tool designed from
the outset to deliver the breakthrough in self-service
business intelligence that you’ve been waiting for.
Providing the first ever freeform search on structured
data, NeutrinoBI delivers rapid answers to ad-hoc
business questions, accelerating decision making for
agile businesses looking to develop a competitive-edge.
www.neutrinobi.com
www.informationbuilders.com
Silver Sponsors
BOARD International is a leading provider of BI
and Performance Management solutions, enabling
2700+ companies to unify planning and data-analysis
processes in a single platform.
Every Angle makes Business Analytics made easy for
SAP. We deliver a solution that provides self-service
Business Intelligence and cross-process agility to
companies running SAP.
Software vendor focused on Advanced Analytic
Applications designed for specific industry and
business process to make Predictive Analytics
available to any organization and any user.
www.board.com
www.everyangle.com
www.i4canalytics.com
Kognitio (www.kognitio.com) is driving the
convergence of Big Data Analytics and Cloud
Computing, with a mature and proven in-memory
analytical platform built from the ground up.
LogiXML provides the fastest, easiest and most
cost effective way to deliver business analytics,
dashboards, and reports, as well as to embed them
into existing applications.
www.kognitio.com
www.logixml.com
Roambi products are designed for on-the-go
professionals who need to stay connected to
important, up-to-the- minute information in order to
make smart, well-informed decisions when they are
away from their desks.
www.roambi.com
14
Gartner Business Intelligence Analytics Summit 2013
15. Registration
Events on demand
3 easy ways to register
Pricing
Missed a Session?
Didn’t have a chance to attend a
key session? Have no fear. As part
of your paid Summit registration,
Gartner Events On Demand
streams event presentations, free
for one year and provides:
Web: gartner.com/eu/bi
Early Bird Price: €1,950 + UK VAT
(offer ends 7 December 2012)
• A vast events library of in-depth
analyst and vendor streaming
content
Email:
emea.registration@gartner.com
Phone: +44 20 8879 2430
Gartner clients
A Gartner ticket covers both days of the
Summit. Contact your Account Manager
or e-mail emea.events@gartner.com to
register using a ticket.
• Powerful searching to help
you find relevant conference
presentations
• Anytime, anywhere, any
connected device web availability
After the event wraps up, visit
www.gartnereventsondemand.
com to access the sessions you
missed or would like to revisit.
Tagetik is 100% dedicated to simplifying and
streamlining business processes for the Office of
Finance. Tagetik 4.0 is the solution for companies that
seek a superior level of financial expertise in a single
unified solution for planning, forecasting, consolidation,
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governance, risk compliance, and analysis.
The Team Attendance
Effect: Leverage more
value across your
organization
Knowledge is the capacity for effective
action. But just imagine the impact on
your organization when knowledge
multiples. Common vision, faster
responses, smarter decisions. That’s the
Gartner Team Attendance effect. You’ll
realize it in full when your staff members
attend a Gartner event. As a group, they
can maximize learning by participating
in all the Summit sessions. Plus, they’ll
leverage the expertise of a Gartner
analyst at a private group meeting. Up
for discussion: your team’s strategic
initiatives and key projects.
Standard Price: 2012 price
before 31 December: €2,250 + UK VAT
2013 price thereafter: €2,325 + UK VAT
Public Sector Price: 2012 price
before 31 December: €1,750 + UK VAT
2013 price thereafter: €1,800 + UK VAT
BIA and MDM Joint Price: 2012 price
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2013 price thereafter: €3,700 + UK VAT
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Complimentary Registrations
• 1 complimentary registration reward
with 3 paid registrations
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with 5 paid registrations
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paid registrations
www.tagetik.com
Media Partners
iQ4bis Software makes it EASY to integrate Data from
all your Data Sources and to implement an end 2 end
Analytics, Reporting and Planning Solution.
www.iq4bis.eu
Jedox is a german headquarted supplier of Business
Intelligence and Corporate Performance Management
solutions operating across the globe directly and with
certified partners.
MANAGEMENT
MANAGEMENT
A
www.jedox.com
MicroStrategy is a leading global provider of enterprise
software platforms for business intelligence (BI), mobile
intelligence, and social intelligence applications.
www.microstrategy.com
Tableau Software helps people see and understand
data. Used by over 65,000 people worldwide, our
software delivers fast analytics, visualization and rapidfire business intelligence.
www.tableausoftware.com
Visit gartner.com/eu/bi or call +44 20 8879 2430
15
