Social Media Norway - Why it matters!

1. Niklas de Bésche
Social Media in Norway
Executive Director
Meltwater Buzz

2. What is Meltwater Buzz?
• Listen
• Analyze
• Engage

3. Why should we even care in Norway
2,5m
50k
350k
100k

4. Why it matters

5. Why it matters

6. Meltwater Future of Content Survey
Companies attitude to social media
• International survey
More visionary More averse
100%
6%
14% 14% 12% 8%
90%
22% 8%
27%
• 450 companies across the world
80%
14% 16%
22% 24%
70%
20% 36%
Visionaires
60%
30%
• Non-clients, across industries
50%
42% 26%
32%
18% Followers
and sectors
40%
36%
13%
18%
Catching up
30%
13% 14% 18% Reluctants
20%
16% 44% Averse
•
10%
10%
10%
24% 24% 24% 28%
12%
0%
5%

7. The importance of monitoring buzz
around company / brand
Not at all
Not particularly Important
Important 3%
5%
Neither
Important /
unimportant
9%
Extremely
Important
43%
Quite
Important
41%

8. Hmmm… "
How do I get started? "
- 8 straightforward tips

9. 1: Start listening in

10. 2: Define why

11. 3: Strategy & playbook

12. 4: Chose channels that suits your ”why”

13. 5: Engage

14. 6: Respond or not

15. 7: Measure your Social Media ROI

16. 8: Evaluate

17. Client presentation
• Bernt G Jessen
• Adm. Direktør Mitsubishi
Norge
•

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