Grow Lots Finalpres1

growlots
Studio:NEXT UArts Farm
Megan Braley, 2nd Year MID
Victoria Perez, 2nd Year MID
Kim Forsythe, 1st Year MID
John MacDuffie Woodburn, 1st Year MID
Jared Delorenzo, Senior ID
Elissa Meyers, Senior ID
John Pender, Senior ID
Adam Rusiski, Senior ID
Wes Thomas, Senior ID
Angela Latini, Senior Multimedia
Michael McAllister, ID Faculty Advisor

The University of the Arts
Philadelphia, PA
Fall 2009

Research Interviews/Observations Connecting Needs Concept Development Business Plan

Philadelphia: Home to 40,000 Vacant Lots

The University of the Arts Studio:Next Industrial Design Dept. Urban Farming


Kensington

Impacts of Blighted Land:
• Increased Crime
• Population Loss
• Economic Decline
• High Unemployment Rates



Vacant Lots = Opportunity

The landscape could be transformed
through the expanding and maintaining
of green spaces throughout the area.



GreenWorks Philadelphia

In the next 5-20 years
the plan aims to:
• Increase local food 86% by
2015.
• Local food outlets within a
10-minute walking range for
75% of residents.
• Increase number of green
jobs to 28,800.
•100% of residents within a
10-minute walking range of
a green space.



National Local Food Movements

National and international
organizations have been
promoting the importance of
healthy, local food for more
than a decade.

Thanks to their efforts, many
people have become more
interested in knowing where
their food comes from and
how far it travels.



Successful Urban Farming Models



Philadelphia Initiatives



State of Garden Affairs

Many Gardens Already Exist
• Public vs. Private Community Gardens
• Protocol for getting involved
• People are territorial
• The fence is a hot topic
• Sense of ownership
• Who gets what?



Gardens Often Become Public Trash Cans

Why?



Iris Brown, Villa Africana Colobo

• There is not enough time to make
connections with the community
while managing the garden.
• Funding is limited and resources
are depleting.
• Volunteers are always needed,
but managing volunteers takes
a lot of time.
• Wants garden visitors to hold
on to the knowledge gained.



Mark Risso, Urban Nutrition Initiative

• The farm is about a half acre,
and is between Drew Elementary
and University City High School.
• The farm is funded by numerous
grants.
• 12 high school student interns
during the school year and 30
during the summer.
• Students develop a sense of
responsibility by working on the
farm.
• 100% graduation rate.
• Graduating interns struggle to
find jobs.



Mary Ward-Bucher, Hicks St. Garden

• Primarily a flower garden.
• Gives people a green space in an
otherwise grey city.
• She took out a loan for the
land and is still in the process of
paying it back.
• She went door to door handing
out flyers to get community
members involved.



Kensington Community Members

Where is the closest supermarket? Are there gardens in your neighborhood? What would make it easier for you to
Reading Terminal Market, Pathmark, Not anymore. We don’t even have start gardening?
Huntington & 9th street, Murries playgrounds for the kids. Gates. You have to keep the crack heads
out, they’ll eat anything.
How much do you spend on produce? Are you interested in gardening?
$5/month Sort of, but I don’t have enough time.



Kensington Community Members

What do you consider a community Would you be interested in other events Would you be interested in having
garden to be? taking place at the gardens like block your children participate in a garden to
A bunch of gardens together. parties, food tastings, workshops, learn more about food and the growing
musical venues? process?
Have you ever been involved in a I guess that sounds fun. Block parties Yes, get the kids involved. Kids nowadays
community garden? would be nicer on grass than on the don’t even know how to thread a needle.
No. streets. We need to teach them something.



Garden Supporters

Pennsylvania Horticultural Society Milk and Honey

• New gardeners need to be mentally • A modern market that supports local
and emotionally supported as much producers by selling seasonal harvest
as physically and financially. and Philadelphia specialties.
• There is just more to gardening than
dirt and a shovel.



Education + Nutrition

Norris Square Neighborhood Project Urban Nutrition Initiative

• “To nurture and actively involve neighborhood • UNI is in talks with the PHS about creating
children and their families in learning Green Resource Centers that would act as
responsibility for self, culture, community, garden nurseries and include educational
and environment." classes.
• They run multiple after school programs
dedicated to gardening and the arts.



NEEDS

Community Members Gardens & Agricultural Programs Office of Sustainability
• Build Community • More Effective Communication • Increase Urban Agriculture

• Better Nutrition • Cataloguing Info for the Next Generation • More Community Gardens/ Farms

• Create a Place for the Youth • Connecting Students from Agri-Programs • Local Foods in Cornerstores
to Jobs of Interest
• Increase the Amount of Food Nearby • Vacant Lots Turned to Gardens

• Beautify the Neighborhoods • Publicizing Local Food Sources

• Put Local Food in Reach for Residents

• Expand Neighborhood Markets



NEEDS

Community Gardens &
Members Communication Agri-Programs

Jobs
Develop
Beautification Vacant Lots

City Government



What is a Green Center?

Green
Center

Philadelphia Government

Schools

Agro-Program Graduates Green Education

High School Volunteers
Green New Volunteers
Center
Green
Local Residents Center
Produce/ Supplies

Restaurant Food Waste
Government Employed Gardeners

Food/Plants to be Sold

Green
Center Restaurants
Community Members



Who would work at a Green Center?

Farm/Garden Supervisor The Information Specialist Garden/ Farm Coordinator Retail Manager



How does a Green Center Function?

Managing Assets

Tools for Rent
Gardening Skills
Gardening Skills

Managing Assets Knowledge

Compost in Exchange Knowledge
Recruiting Volunteers
Recruiting Volunteers
Portion of Crops
Communication
Communication
Services

Supplies

s
Too
ls ost nts -up ledge nteer
om
p Pla art w u
C St Kno Vol


How do we start more Green Centers?



Mapping Location



Mapping Location

Half acre lot located
between 5th St. and
Randolph St. on
Cecil B. Moore



Mapping Location

G.C.



Mapping Location

G.C.
TEMPLE



Mapping Location
PARK

G.C.
TEMPLE



Mapping Location
PARK

G.C.
TEMPLE

THE PIAZZA



Mapping Location
PARK
garden

garden garden
garden
G.C.
TEMPLE garden
garden

garden

THE PIAZZA



Mapping Location

LUDLOW ELEMENTARY



Mapping Location

STETSON HOSPITAL

LUDLOW ELEMENTARY



Mapping Location

STETSON HOSPITAL

LUDLOW ELEMENTARY

SEQUOYA AND JAYLIN’S
GOURMET BBQ SAUCE



Green Center

Green Centers will act as central hubs for
organizing food production, creating green jobs,
community building, and education. Occupying
3-4 adjacent abandoned lots (3/8 - 1/2 acres),
Green Centers have an Office/Storage Area,
an on-site Garden, two High Tunnels, and a small
Greenhouse for starts.



Office Space/Storage
Constructed of simple shipping
containers, the Office space is
affordable, or free. These crates
are retrofitted with windows,
doors, and an insulating barrier.

The Office is a place for meetings,
accounting, and payroll management.
It also provides storage space for
tools, seeds, plant containers, tarps,
netting, garden posts, etc.



Garden

Food produced at the Garden goes
to CSA shares, farmer’s markets, local
restaurants, and food stands

Compost is produced on-site behind
the garden.



High Tunnels

High Tunnels are unheated greenhouses
that provide a longer growing season
for gardeners by preventing precipitation
and weather from affecting crops/soil.

Typically the frame is plastic (primarily
PVC), wood, or metal. There is a plastic
film that is draped over the frame.



Greenhouse

An on-site Greenhouse can be used
for starts prior to the actual growing
season. Sunlight is trapped in the
glass structure and heats the crops
within. Vents on the roof are capable
of efficiently achieving the optimal
growing temperature at all times.



Start-Up

Downpayment
$30,000
Renting
Garden Tools
Office, greenhouse,
$10,000 high tunnels, garden
$20,000

Finished Compost
(soil)
$35,000 Compost System
(If there are extra funds)
Income $20,000
$340,000 Startup Capital
(1st Year)
Plant Starters
$330,000
and Seeds
$150,000
Equipment/Materials/Tools
$35,000

Produce
(CSA, Farmer’s Markets,
and Local Businesses)
$145,000
Brochures/Literature
or Education
$25,000

Salaries/Wages
$200,000



Balance Sheet

Renting
Garden Tools
$10,000 Salaries/Wages
$220,000

Finished Compost
(soil)
$35,000 Rent or Taxes
$20,000
Income
$340,000 Operational Cost
(after 1st Year)
Plant Starters $340,000
and Seeds
$150,000 Equipment/Tools
$10,000

Produce
(CSA, Farmer’s Markets,
and Local Businesses) Brochures/Literature
$145,000 or Education
$90,000



Creating Social Capital

Education and Nutrition
Provides Agricultural Opportunities Tourism boosts local economy
Meeting place for gardeners Communication
Healthy city = healthy bodies
Forum for neighbors Increases pride
Creates a sense of safety
Beautification

Develop Vacant Lots
City green spaces increase
Residents come together
Local produce improves health
Expands gardening as a profession
Creates a garden network
Hires agricultural students
Trains workers to be collaborative
Create Green Jobs
Green Center's success increases revenue in local economy



Future Plans



Future Plans
• Receive Feedback
• Revise plan based on critique
• Present plan to organizations like the
Office of Sustainability or PHS
• Present plan to Kensington residents
to co-design how this facility would
best serve their neighborhood


Grow Lots Finalpres1

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Andere mochten auch

Andere mochten auch (8)

Ähnlich wie Grow Lots Finalpres1

Ähnlich wie Grow Lots Finalpres1 (20)

Mehr von mkbraley

Mehr von mkbraley (10)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Grow Lots Finalpres1