3. We develop web sites and apps
for units within the NCSU College of Engineering
& we want to share our experience
creating and delivering content to those
sites with you.

4. Ellen McDaniel - Content strategy for reuse, single
sourcing and topic-based information architecture
• Multi-Channel Publishing of XML Content
http://people.engr.ncsu.edu/mcdaniel/xml/xmlpublishing
• Consider the Source: Structured Authoring for XML-based
Documentation
http://people.engr.ncsu.edu/mcdaniel/xml/structure
Mike Vysocka - Data mashups, automation & analytics
•Campus Maps and Campus Directory Become One
http://www.engr.ncsu.edu/maps

5. Client: Hey do you have the new design ready yet?
You: I thought we agreed to wait until you had the
content ready?
Client: Yeah, … I know but everyone is just so anxious to see
the new site.
You: …
Client: I was hoping maybe you could just give me a copy of
the skin … with maybe some dummy text for now so
we can get everyone’s approval. I can tell them we’re
still working on the content.
You: I’m not sure that’s a great idea. What if we don’t
have enough content to fill out the design later?
Client: Well we can worry about it when we get there

7. “Neque porro quisquam est qui
dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit”
-On the Ends of Goods and Evils, Cicero, 45BC

8. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Aliquam
libero nisi, pulvinar quis interdum
vel, sagittis nec dui. Pellentesque
tortor massa, varius at adipiscing at,
vehicula vel quam. Nunc lacinia ante
sollicitudin sapien dignissim
bibendum. Suspendisse ac est sed
lectus laoreet bibendum eget nec
ipsum. Ut volutpat eleifend dictum.
Praesent in sem sit amet mauris
vehicula semper. Donec vehicula
lorem at leo aliquam non aliquet nisi
bibendum. Maecenas suscipit
vehicula adipiscing.
To our new website. We hope you
enjoy your experience. We’re still
searching for content. Please check
back soon!

9. •Navigation and visual design precede
content strategy
•Content blocks stay empty and the
site implodes

13. .
-Janice (Ginny) Redish, Letting Go of the Words

16. •
•
•

18. Pizza, pizza, … pizza?

20. What we say What users actually Google for
Engineering program Engineering degree
Academics Degree programs
Study Away Study Abroad
Athletics Sports
Prospective (Future)
Students
Admission
Notebook Laptop
Distance degree Online degree
Financial aid Scholarships
Advanced degree Graduate degree

29. Amazon.com: goo.gl/cae90
•Time-consuming (time is
money, so also expensive)
•No shortcuts
•Can't buy it, can't outsource it.
•Users and colleagues won't
magically produce it, no matter
how many tools they have.

30. Home
Search MAE
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32. •Original content
•Aggregated content
•Co-created content
•Licensed content
•User-generated content
•Text
•Images
•News
•Blogs
•Data

34. •
•
•
•

44. 1 mit.edu 87%
2 sdsu.edu 70%
3 duke.edu 63%
4 usc.edu 62%
5 msu.edu 59%
6 bu.edu 58%
7 nyu.edu 54%
8 bates.edu 52%
9 unca.edu 52%
10 harvard.edu 45%
11 uark.edu 43%
12 ncssm.edu 42%
13 ecsu.edu 39%
14 uncsa.edu 35%
15 ecu.edu 35%
16 purdue.edu 35%
17 fsu.edu 33%
18 yale.edu 33%
19 oregon.edu 31%
20 uncc.edu 29%
21 kansas.edu 29%
22 uncfsu.edu 28%
23 wssu.edu 28%
24 columbia.edu 27%
25 cornell.edu 26%
26 appstate.edu 26%
27 utexas.edu 26%
28 uncg.edu 25%
29 gatech.edu 25%
30 uncp.edu 24%
31 unc.edu 22%
32 ncat.edu 22%
33 wcu.edu 20%
34 nccu.edu 19%
35 uncw.edu 18%
36 ncsu.edu 18%
80% of visitors
to google.com have a viewport
size of 1000px by 550px

49. goo.gl/eRWbX

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69. LEAVE US FEEDBACK HTTP://JOIND.IN/2031