1. Making complexity appear simple
“Any fool can take what is simple
and make it appear complex.
What requires real ingenuity is to
take what is complex and make
it appear simple.”
- Albert Einstein
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2. Introducing
Make compelling sales arguments

„Consultative selling‟

Achieve consensus

Both internally & externally

Solve problems logically

Develop sound business strategies

Strengthen customer relationships

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3. Improves Critical Thinking
Genesis was the hypothesis: “Critical Thinking skills can be learnt.”
CCTS test results
5 year experiment * 0.9

0.8
Using objective tests:
Standard deviations
 0.7
0.6
California Critical Thinking Skills

0.5
Measured over 12-wk term 0.4

0.3
Government funded
 0.2
0.1
Australian Research Council

0
Results recreated elsewhere Normal Traditional Argument

Undergraduates philosophy students mapping students
* Controlled tests at Dept. of Philosophy of The University of Melbourne by Dr. Tim van
Gelder (Austhink‟s founder) et al (2000-2004) using Reason!able, the original software.
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4. Example of a bCisive decision map
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5. is comprehensive
Professional analysis &
mapping software for:
Argument Mapping

Decision Making

Problem Solving

Capturing Data

Communicating reasoning &

recommendations
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6. is logical
Supports strategic consultancy

techniques:
Minto Pyramid Principle™

Logic & Issue Trees

Hypothesis Mapping

Uses universally recognisable elements

Clarifies abstract reasoning by graphic

representation
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7. is inherently useful
Professionals from diverse businesses use bCisive to:
Capture

Record

Clarify

Train

Communicate

Recommend

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8. For more information on in Europe
please contact:
Michael Peel
Austhink Software Pty Ltd
Email: michael.peel@austhink.com
Direct: +44 (0)7900 438 483
Skype: mjrpeel
For a free 10-day trial go to: www.bcisive.austhink.com
Trademarks are the property of their respective owners
End