Lean UX places a greater emphasis on the actual experience being delivered rather than bloated specifications and other documentation. Learn how to move from an environment driven by requirements documents to one that is based on constantly validated measurable outcomes. Utlize design studio and pair designing to maximize shared understanding and team buy-in. Iterate Awesomeness!

1. Iterating
Awesomeness
Designing Value Through Shared Understanding
Michael Jovel- @mjovel
ba

3. The opinions expressed here are those of the
Presenter and do not necessarily reflect the
positions of the U.S. Department of Defense.
Despite his statements to the contrary he does
not have the authority or capability to order a
drone strike based on the geolocation data of
your snarky tweets.

4. http://www.comicvine.com/
forums/battles-7/bugs-bunny-
vs-popeye-the-sailor-
man-757492/

8. history of
production

9. Courtesy Niagara Aerospace Museum

10. http://www.leafletprinting.co.uk/blog/printing-history-the-gutenberg-press/

11. Document Design Develop Test Launch
Waterfall

12. Exhaustive
Specifications

13. History of the World Part I

15. That is not what
they wanted

16. That is not what
they wanted

18. Iteration
http://visual.ly/lean-startup

19. Iteration

20. where do we start?

21. Focus on the
Problem

22. “People don’t want to buy a
quarter-inch drill. They want a
quarter-inch hole.”
- Theodore Levitt

23. Create a sign-up form
Instead of:
Outcome
Increase User Subscriptions

24. create an e-mail account where
Public affairs officers can
submit content
Instead of:
Outcome
Increase the number of content
that come in from PA shops from
the fleet

25. Hypothesis

26. a tentative assumption made in
order to draw out and test its
logical or empirical
consequences
merriam-webster

27. Why Hypothesis
•Rather than make assertions it puts
forth a question which must be
validated
•Engages Team Creativity

28. •What assumptions do you have that if
proven false will cause your solution
to fail?

29. Basic Hypothesis
WE BELIEVE ___________
and
if this is true we should see
__________

30. Prioritize

31. Get
out
of the
building

33. Low inventory

34. http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html

35. Design Idea
Inventory
•high number of unvalidated design ideas
leads to large deliverables
•leads to lag in production as team
awaits deliverables
• maximizes the risk as there more time
between creation and validation

36. Pattern Libraries

37. Pattern Library
•Library of UI Patterns that developers
can use (i.e. buttons, fields, etc.
•Library of UI Components composed of
multiple patterns (i.e. forms, video
player, etc.)

38. http://patternry.com/

39. focus on experience
instead of just ui

40. helps developers
when prototyping

41. http://styletil.es/

42. http://danielmall.com/articles/rif-element-collages/

43. Design Studio

44. http://designforamericayale.wordpress.com/

45. Supplies
•Butcher paper, painters tape, sharpies
and stop watch, grid template sheets
•Build small 3-4 person teams composed
of designer, developers and business
team.
•Give each team a persona to focus on

46. http://500px.com/Twitter

47. Sketch
•8-10 minutes to sketch individually
•Could be flow diagrams, wireframes,
etc.

48. Individual Pitch
•3 minutes to pitch team

49. Critique
•Each member lists 1 or 2 ways in which
sketch achieves goal
•each member Lists 1 or 2 ways in which
sketch fails to achieve goal

50. Team Sketching
•Team takes 10 minutes to iterate on best
aspecs of Sketch

51. Team Pitch
•Team selects one member to pitch teams
solution to larger team

52. http://500px.com/Twitter

53. That is great but we
are a distributed
team

55. http://popapp.in

56. http://www.fiftythree.com/paper

57. Raise Unicorns

59. Mythical user experience designer with an advanced and adaptive skill
range. Outstanding skills in graphic design, rapid prototyping, front end
development, user testing, technical specifications, marketing and branding.
It does not have an opinion, it has a process, and will harmonize with any
environment.
http://uxunicorn.com/
Unicorn?

60. Promote Code
literacy

61. Promote Design
literacy

62. Promote Business
literacy

63. literacy is not
fluency

64. Pair Designing

65. Benefits of Pair
Design
• Make sure designers and developers spend time
working together
• saves time on implementation
• promotes ownership

66. http://500px.com/Twitter

67. http://www.flickr.com/photos/rohdesign/6131523904/

68. Validation
•send multi-disciplined team to meet with
customer
•take a copy of the MVP to visit
customers
•have one members lead the interview
while the others observe and record

69. where Lean UX
STRUGGLES

70. AD Agency
•Structured around deliverables
•Based on finite term of relationship

71. Government
•Contractor agreements based around
specifications & deliverables
•Failure is subject to public scrutiny

72. DON’T GET CAUGHT UP
ON PROCESS

73. “It’s easier to ask
forgiveness than it is
to get permission”
- U.S. Navy Rear Admiral Grace Hopper

75. http://nordstrominnovationlab.com/

76. Questions?
Michael Jovel- @mjovel
mjovel@gmail.com