This is a horse-race story. A presentation showing the trend of reading habits of children and teens across America and shows how technology affects their reading habits.

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READING &
TECHNOLOGY
Presented by Mahrukh Agha

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THESIS STATEMENT
o To what extent has technology changed reading habits of
children and teens in America?

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FACTORS TO CONSIDER
 Cell phones/ Smartphones
 Tablets, computers
 Social networking sites

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Time spent by children (6-9 years)
using the Internet/week
According to their Moms
Online survey conducted in January 2011 by AVG Technologies, “Digital Diaries: Digital playground.”

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Bedroom TV, by Age
Zero to Eight, Children’s Media Use in America, research study by Commonsense Media

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Digital devices owned by kids ages
0-12
Survey conducted by RR Bowker’s PubTrack Consumer in October and November

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Teen Computer and Tablet
Ownership Demographics
Survey conducted by Pew Internet Teens and Privacy Management Survey, July-September 2012

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Teen Cell Phone and Smartphone
Ownership
% of all teens ages 12-17
Survey conducted by Pew Internet Teens and Privacy Management Survey, July-September 2012

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% of school-going kids owning a cell
phone
MARC 2011 Survey Grades 3-12
(Credit: Elizabeth Englander/Bridgewater State University)

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A Survey By The Joan Ganz
Cooney Center
 Asked 32 pairs of parents and their 3 to 6-year-old children to
read a print book and an e-book together.
 Children who read e-books recalled significantly fewer narrative
details than children who read the print version of the same
story.

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Top 10 visited Social-Networking
Websites & Forums
Source: Experian Hitwise

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Which is better, a printed book or an
e-book?
% of those who have read both e-books and
printed books in the last 12 months
Pew Research
Center’s
Internet &
American Life
Reading Habits
Survey

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Reasons for reading
% in each age group who read any type of material (books, mags,
journals, newspapers, and online content) for the following reasons
Pew Research
Center’s
Internet &
American Life
Reading Habits
Survey

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Amazon’s Kindle Fire
Pew Research Center’s Internet & American Life Reading Habits Survey

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US iPad users, trend from 2010-
2015
www.newmediatrendwatch.com

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Tablet users habits
Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group.

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E-reading Device Ownership
% of Americans who own e-book readers, tablet computers, or both
Pew Research Center’s Internet & American Life Reading Habits Survey

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E-books beyond E-readers
% of people who read e-books on other devices
Pew Research
Center’s
Internet &
American Life
Reading Habits
Survey

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Books read by people with an e-
reader and without
Pew Research Center’s Internet & American Life Reading Habits Survey

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Printed books read by e-book users
Pew Research Center’s Internet & American Life Reading Habits Survey

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Demographic profile of Tablet
owners in the US
ComScore 2013, US Digital Future in Focus

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How many use libraries?
Pew Research Center’s Internet & American Life Reading Habits Survey

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Over the course of one year…
Pew Research Center’s Internet & American Life Reading Habits Survey

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A slight drop in the percentage of
book readers
Pew Research Center’s Internet & American Life Reading Habits Survey

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CONCLUSION
 Books rule, but e-books are rising
 Tech-savvy world
 Print is not dead, yet
 Teens prefer printed books, older people e-
books
 Parents want children to read in print, e-
books are distracting

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REFERENCES:
 Pew Research Center’s Internet & American Life Project
 Pew Internet Teens and Privacy Management Survey, July-
September 2012
 The Joan Ganz Cooney Center
 www.newmediatrendwatch.com
 The Experian Hitwise
 Pew Research Center's Project for Excellence in Journalism in
collaboration with The Economist Group.
 ComScore 2013 US Digital Future in Focus