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Charlene Li's Presentation from Buzz2010

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Lindy Dreyer
Lindy Dreyer

This is a slide deck from Charlene Li who presented the content at the June 16 Buzz2010 breakfast in Washington, DC. The content is related to her new book, Open Leadership.

BusinessTechnologie
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A culture of sharing
It’s about relationships
 
[object Object],Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
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[object Object],<1% 34% 26% 63% 78% Source: Global Wave Index Wave 2 Trendstream.net, January 2010 U.S. adults Curating Producing Commenting Sharing Watching
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[object Object],People behind the account use CoTweet and keep banker hours
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[object Object],Examine your 2010 goals Pick one where open and social can have an impact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Calculation spreadsheets available at open-leadership.com
[object Object],Find more fans with large networks Encourage fans to make more referrals
[object Object],Pessimist Optimist Collaborative Independent
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[object Object],Visit open-leadership.com to conduct your own openness audit
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[object Object],Ideally, you should be at “4.0” for launch. Area of opportunity.
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[object Object],Can you add value? Evaluate the purpose Respond in kind & share Thank the person Unhappy Customer? Dedicated Complainer ? Comedian Want-to-Be? Negative Positive Yes No Do you want to respond? No Response No Yes Take reasonable action to fix issue and let customer know action taken Are the facts correct? Gently correct the facts No No No Yes Are the facts correct? Does customer need/deserve more info? Yes Explain what is being done to correct the issue. Yes Is the problem being fixed? Yes Let post stand and monitor. No Yes No Yes Yes Assess the message
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Create Sandbox Covenants
The Red Cross handbook/policies help keep order http://sites.google.com/site/wharman/social-media-strategy-handbook
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Thank you Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com
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About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.

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Charlene Li's Presentation from Buzz2010

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  • 31. The Red Cross handbook/policies help keep order http://sites.google.com/site/wharman/social-media-strategy-handbook
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  • 33. Thank you Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com
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  • 35. About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.

Hinweis der Redaktion

  1. Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.