A visual summary of the article, "What 3 Trailblazers Confirmed About Using Beacons at Events" from Event Tech Brief (Eventtechbrief.com). To learn more about new innovations in the event industry, subscribe to the Event Tech Brief newsletter (http://www.eventtechbrief.com/page.cfm/Action=Form/FormID=1/t=m/goSection=3)

1. Using Beacons
at Events
Presented by:
EventTechBrief.com

2. Recently, Plan Your Meetings
(PYM), Topi and On Location
Engagements (OLE) collaborated
to address the process and
potential of using beacons at
events. Collectively, they
confirmed some theories about
what beacons can do and where
the technology will go next.

3. 3 QUESTIONS:
Would Topi’s platform (integrated with OLE) recognize a beacon?
Would attendees interact with the beacons?
What kind of data and insight would surface from beacon usage?

4. As users passed by a beacon,
they would receive a pop-up
message (question or “fast
fact”) indicating that the
device recognized it.
FAST
FACT!

5. During the course of
the event, content
triggered by the OLE
beacons was delivered
a total of 110 times
from five different
beacon locations. The
most popular station
(wine tasting) was
visited by one third of
the participants who
spent an average of
two minutes each
reading the content
there.

6. “When I saw the reports from Topi, it was really
interesting because I could tell who was hanging
out where, how long it took them to get from one
part of the program to the next, and who was
grouped together. I could also sort by time and
location. When you talk about big data being the
future of conferences, this is a perfect illustration
of that,”
- Kristi Casey Sanders (PYM)

7. "While beacons have
tremendous potential for
geolocation and content
delivery, they could also be
the future of lead tracking
for exhibitors..."
- Eric Francois (Topi)

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