1. Ambassador You: Integrating Social Media into Business Communications

2. Why Integrate Social Media? Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

3. Why Integrate Social Media? Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

5. Social Media Continuum of Tools Connect Listen Engage Publish

6. Focus Efforts on a Few The “Big Three”

7. Before You Begin Identify Brand Determine Parameters Define Goals

8. Identify Your Brand What is the ONE THING that you can address with authority? 1

9. Define Parameters Who will manage the community? Who will contribute? What are the rules of engagement?

10. Define S.M.A.R.T. Goals Specific Measurable Actionable Realistically high Time-bound

11. The Six Ways to Use Social Media Create and Maintain Infrastructure Listen Publish Connect Engage Evaluate 6

12. ONE: Develop Infrastructure Web site Blog Both?

13. Home Base

14. TWO: Listen What are your customers saying about you? How do you KNOW? How can you answer customers’ questions before you’re even asked?

15. TWO: Listen The quickest way to monitor content on the Web is to use a feed reader.

16. TWO: Listen -- Tools

17. THREE: Publish “Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” — Robert Scoble and Shel Israel “Naked Conversations”

18. Connect Find people like you Read lots of content Learn who makes up your network

20. FOUR: Connect -- Facebook 1.5 million local businesses on Facebook

21. FOUR: Connect -- Twitter

22. Twitter – understand your Klout

23. FIVE: Engage Reward fans Be helpful Connect your network Endorse others Produce frequent, quality content Create meaningful, long-lasting relationships

25. Measure Progress

26. Celebrate Successhttps://www.google.com/analytics

27. The Six Ways to Use Social Media Create and Maintain Infrastructure Listen Publish Connect Engage Evaluate 6

28. Questions? Thank You! Marijean Jaggers mjaggers@jaggerscommunications.com www.jaggerscommunications.comhttp://www.google.com/profiles/marijean.jaggershttp://www.linkedin.com/in/marijeanjaggershttps://www.facebook.com/JaggersCommunicationswww.twitter.com/Marijean