What is needed for Mobile Operators to compete in the face of OTT apps? Who owns the mobile customer?

1. Mobile Operator Opportunity

2. Market Drivers = Opportunity
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Communication
Internet of
Things
OTT Apps
(Over The Top)
Social
Networking
BYOD
(bring your
own device)
Cloud
Computing
Group
Messaging
Pressure is increasing on mobile operators to respond to OTT apps.

3. The Fourth Wave
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• Bearer Service Revenues (Voice, SMS and Data) Peak and Decline
• Mobile Operators Must Have OTT Value Added Services
Source: www.chetansharma.com

4. Consumer Messaging Explosion
Source: Insights.onavo.com
Facebook
Global
1.1 Billion
WeChat
China
500 Million
WhatsApp
Global
300 Million
Line
Japan
230 Million
KakaoTalk
So. Korea
100 Million

5. Business vs. Consumer OTT Features
Multimedia
Group Chat
Canned Messages
Multilingual
Subgroups
Secure
Private
Group/User Controls
Mobile Business (API)
Multichannel
Business/
Enterprise
Multimedia
Group Chat
Badges/Emoticons
Multilingual
Social
Gaming
Commerce
Free or Low Cost
Consumer
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6. Value Added Mobile Messaging Services
• Employee Communication
 Workforce management
 Product notices and feedback
 Disaster preparedness and response
• Customer Communication
 Customer support via SMS and mobile app
 Integrated multi-channel promotion
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7. Messaging Platform Features
• Full 2-Way
• Chat and Dispatch modes
• Enhances existing systems
• API for Integration
• Private and Secure Group Messaging
• Multi-Channel (SMS, email, mobile app, Satellite)
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8. Hosted Solution for Value Added Services
• Customized for Mobile Operators
 Branded portal and mobile apps
 Localized for In Country
 Hosted (no capital $)
 Include satellite and other services
• Potential Services
 Small/Medium Business VAS
 Disaster Response Services
 Enterprise Messaging (Global)
 Family and Friends Groups
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9. Enterprise Platform vs. Consumer OTT
Service Multimedia X X
Private X X
Chat Mode X X
Dispatch Mode X
Hosted Service X X
Broadcast Messages X
Reliable Message Delivery X X
Group Subgroups X
Group Managers X
Private Groups X
Imported User List X
Manager Edits Users X
User Self Edit X
User No Registration Required X
WiFi Only User X
SMS Only User X
Email Only User X
Multiple Groups per User X X
On/Off Inline Commands X

10. Modular Service Platform
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 Customizable Input Stream Processing
 Modular Communications Interfaces
 Hardware Scalability Based on Need
 Object-Oriented Design
 Multilingual on a Per-User Basis
 Customizable, Web-Based Front End
 Service can be hosted or in-network
 Platform independent Java codebase
The Needed Platform is Ideal for Developing New
Data Communications Services
A sophisticated platform allows rapid prototyping, definition and
introduction of interactive data communication services.

11. Conclusion
Mobile Operators must provide
valuable, sticky services to
new and existing customers
that leverage their unique mobile network and
direct billing relationships
with the majority of customers.
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