Machine Learning Model Validation (Aijun Zhang 2024).pdf
Use Video to Communicate
1. HOW TO:
USE VIDEO TO COMMUNICATE
brainstore.tumblr.com • @yohoy • quora.com/eric-mixon
2. • D-I-Y
• DOCUMENTARY
• EDITORIAL
• PRODUCT PLACEMENT
• PRODUCT PETTING
• ANIMATION & MOTION GRAPHICS
• EXECUTIVE PRESENTATIONS
• CREATIVE NARRATIVE
• TESTIMONIAL
VIDEO STYLES
BRANDS
CAN USE TO
COMMUNICATE
WITH THEIR
AUDIENCES &
TAP INTO THE
INCREASINGLY
SOCIAL
NATURE OF
VIDEO.
6. PRODUCT PLACEMENT
Characteristic(s):
– Suggestive
– Demonstrative
– ‘Realistic’
Contextual Use: Harness cultural ‘cool’
and persuasiveness of celebrity
endorsement to validate product use
and/or win over fans on the fence.
8. ANIMATION &
MOTION GRAPHICS
Characteristic(s):
– Informative
– Fun
Contextual Use: Creatively convey your
product/service benefits &/or message,
as well as the complexities that
surround them, with limited funds.
9. EXECUTIVE
PRESENTATIONS
Characteristic(s):
– Reputable *
– Earnest
Contextual Use: Offer assurance of your
product/service’s promise and put on
your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image
Some time ago I was working on a project for a global communications & technology corporation, taking an audit of their existing video assets I identified 9 types/styles of video. A conversation leading up to design week had me revisit my notes from that work and I believe any of these could be used for any brand where video effectiveness is optimized through contextual relevance. TYPES OF VIDEO YOU CAN USE TO COMMUNICATE WITH YOUR AUDIENCE AND TAP IN TO THE INCREASINGLY SOCIAL NATURE OF VIDEO.
VIDEO ASSET AUDIT OF GLOBAL TECHNOLOGY CORPORATION http://www.socialmediaexaminer.com/5-ways-to-make-video-a-social-experience/
CONTEXTUAL CASE USES
AND tap into the increasingly social nature of video
Limited funds= low production cost
[Psychological] / Nuerological, Semantic, Emotional, Behavioral
Communication: Social Dialogue, a la the Old Spice Response Campaign