SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
HOW TO:
USE VIDEO TO COMMUNICATE
brainstore.tumblr.com • @yohoy • quora.com/eric-mixon
• D-I-Y
• DOCUMENTARY
• EDITORIAL
• PRODUCT PLACEMENT
• PRODUCT PETTING
• ANIMATION & MOTION GRAPHICS
• EXECUTIVE PRESENTATIONS
• CREATIVE NARRATIVE
• TESTIMONIAL
VIDEO STYLES
BRANDS
CAN USE TO
COMMUNICATE
WITH THEIR
AUDIENCES &
TAP INTO THE
INCREASINGLY
SOCIAL
NATURE OF
VIDEO.
D-I-Y
Characteristic(s):
– Authentic
– Exclusive
Contextual Use: A video camera brand
can utilize D-I-Y to demonstrate ease of
product use and capabilities of product
features.
DOCUMENTARY
Characteristic(s):
– Authentic
– Objective
Contextual Use: Document events your
brand is a part of as they happen in
real-time and/or capture the drama of
more significant storylines.
EDITORIAL
Characteristic(s):
– Official
Contextual Use: Editorialize content for
case studies of product excellence;
detailing innovation and impact.
PRODUCT PLACEMENT
Characteristic(s):
– Suggestive
– Demonstrative
– ‘Realistic’
Contextual Use: Harness cultural ‘cool’
and persuasiveness of celebrity
endorsement to validate product use
and/or win over fans on the fence.
PRODUCT PETTING
Characteristic(s):
– Humble
– Intimate
Contextual Use: Personal account of the
product’s process, purpose and
inspiration.
ANIMATION &
MOTION GRAPHICS
Characteristic(s):
– Informative
– Fun
Contextual Use: Creatively convey your
product/service benefits &/or message,
as well as the complexities that
surround them, with limited funds.
EXECUTIVE
PRESENTATIONS
Characteristic(s):
– Reputable *
– Earnest
Contextual Use: Offer assurance of your
product/service’s promise and put on
your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image
CREATIVE NARRATIVE
Characteristic(s):
– Interpretative
– Multidimensional
Contextual Use: It’s about communication
& culture. Using multiple layers to
achieve a total semantic response.
TESTIMONIAL
Characteristic(s):
– Personal
Contextual Use: Often times emotional
accounts of how product/service
affected the user’s life.

Weitere ähnliche Inhalte

Ähnlich wie Use Video to Communicate

Integrated production agency
Integrated production agencyIntegrated production agency
Integrated production agencyElena Robinson
 
Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017Greg Fry
 
Demo Videos Best Practices
Demo Videos Best PracticesDemo Videos Best Practices
Demo Videos Best PracticesEliot Brodsky
 
Marvin Spehar Interactive Resume
Marvin Spehar Interactive ResumeMarvin Spehar Interactive Resume
Marvin Spehar Interactive ResumeMarvin Spehar
 
Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29Greg Fry
 
Digital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoDigital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoCrowdsourcing Week
 
SMPS Social Media Panel Notes 10-20-11
SMPS Social Media Panel Notes 10-20-11SMPS Social Media Panel Notes 10-20-11
SMPS Social Media Panel Notes 10-20-11liampalooza
 
Filemobile looks at Employee Generated Content
Filemobile looks at Employee Generated ContentFilemobile looks at Employee Generated Content
Filemobile looks at Employee Generated ContentSteve Hulford
 
How Creatives Are Getting Creative in 2020 and Beyond
How Creatives Are Getting Creative in 2020 and BeyondHow Creatives Are Getting Creative in 2020 and Beyond
How Creatives Are Getting Creative in 2020 and BeyondNuxeo
 
The ABC Of Video Marketing
The ABC Of Video MarketingThe ABC Of Video Marketing
The ABC Of Video Marketingmgower
 
Poster Online Media Kit
Poster Online Media KitPoster Online Media Kit
Poster Online Media Kitpandavon
 
Make my viral
Make my viralMake my viral
Make my viralNINANC
 
мастер класс по видеомаркетингу для стартапов
мастер класс по видеомаркетингу для стартаповмастер класс по видеомаркетингу для стартапов
мастер класс по видеомаркетингу для стартаповTime2MarketRu
 
Branding and Best Communication Practices for Small Business
Branding and Best Communication Practices for Small BusinessBranding and Best Communication Practices for Small Business
Branding and Best Communication Practices for Small BusinessGordon O'Neill
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall Internet Marketing
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall_
 
VWV credentials
VWV credentialsVWV credentials
VWV credentialsVWVGroup
 

Ähnlich wie Use Video to Communicate (20)

eBrochure Kit
eBrochure KiteBrochure Kit
eBrochure Kit
 
Integrated production agency
Integrated production agencyIntegrated production agency
Integrated production agency
 
Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017
 
Demo Videos Best Practices
Demo Videos Best PracticesDemo Videos Best Practices
Demo Videos Best Practices
 
Marvin Spehar Interactive Resume
Marvin Spehar Interactive ResumeMarvin Spehar Interactive Resume
Marvin Spehar Interactive Resume
 
Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29
 
Digital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced VideoDigital Storytelling Through Crowdsourced Video
Digital Storytelling Through Crowdsourced Video
 
SMPS Social Media Panel Notes 10-20-11
SMPS Social Media Panel Notes 10-20-11SMPS Social Media Panel Notes 10-20-11
SMPS Social Media Panel Notes 10-20-11
 
Draft Evaluation
Draft EvaluationDraft Evaluation
Draft Evaluation
 
Filemobile looks at Employee Generated Content
Filemobile looks at Employee Generated ContentFilemobile looks at Employee Generated Content
Filemobile looks at Employee Generated Content
 
How Creatives Are Getting Creative in 2020 and Beyond
How Creatives Are Getting Creative in 2020 and BeyondHow Creatives Are Getting Creative in 2020 and Beyond
How Creatives Are Getting Creative in 2020 and Beyond
 
The ABC Of Video Marketing
The ABC Of Video MarketingThe ABC Of Video Marketing
The ABC Of Video Marketing
 
Poster Online Media Kit
Poster Online Media KitPoster Online Media Kit
Poster Online Media Kit
 
Make my viral
Make my viralMake my viral
Make my viral
 
Q6
Q6Q6
Q6
 
мастер класс по видеомаркетингу для стартапов
мастер класс по видеомаркетингу для стартаповмастер класс по видеомаркетингу для стартапов
мастер класс по видеомаркетингу для стартапов
 
Branding and Best Communication Practices for Small Business
Branding and Best Communication Practices for Small BusinessBranding and Best Communication Practices for Small Business
Branding and Best Communication Practices for Small Business
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
VWV credentials
VWV credentialsVWV credentials
VWV credentials
 

Kürzlich hochgeladen

UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 

Kürzlich hochgeladen (20)

UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 

Use Video to Communicate

Hinweis der Redaktion

  1. Some time ago I was working on a project for a global communications & technology corporation, taking an audit of their existing video assets I identified 9 types/styles of video. A conversation leading up to design week had me revisit my notes from that work and I believe any of these could be used for any brand where video effectiveness is optimized through contextual relevance. TYPES OF VIDEO YOU CAN USE TO COMMUNICATE WITH YOUR AUDIENCE AND TAP IN TO THE INCREASINGLY SOCIAL NATURE OF VIDEO. VIDEO ASSET AUDIT OF GLOBAL TECHNOLOGY CORPORATION http://www.socialmediaexaminer.com/5-ways-to-make-video-a-social-experience/
  2. CONTEXTUAL CASE USES AND tap into the increasingly social nature of video
  3. Limited funds= low production cost
  4. [Psychological] / Nuerological, Semantic, Emotional, Behavioral Communication: Social Dialogue, a la the Old Spice Response Campaign