This document discusses how companies can drive international growth through ecommerce. It notes that cross-border ecommerce is growing faster than domestic ecommerce. To drive international growth, the document recommends: 1) Setting up international fulfillment to ship locally; 2) Launching localized websites in target markets with human translations and local currencies/payments; 3) Ongoing optimizations like avoiding fraud, targeting the right countries, and local marketing. The presenters then take questions from the audience.

1. USING A MULTI-LINGUAL SITE & LOCALIZATION
TO DRIVE INTERNATIONAL GROWTH
CHUCK WHITEMAN
SVP CLIENT SERVICES, GLOBALNIMBUS
JOE BLEY
DIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS
JOSH BIENENFELD
STRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS
GREGORY UNGER
DIR, ACCOUNT MGMT BONGO INTERNATIONAL
STEPHEN CARROLL
OWNER, FASHIONABLECANES
CHRIS ANGULO
DIR. E-COMMERCE, FASHIONABLECANES

2. Agenda
• Introductions
• The Opportunity
• Game
• How to drive international growth
• Q&A

3. Global Ecommerce: Growing Fast
Source: eMarketer, Dec. 2014 - rounded
$1.08
$1.32
$1.59
$1.89
$2.20
$2.45
2013 2014 2015 2016 2017 2018
Retail E-Commerce Sales Worldwide, 2013-2018
(in trillions)

4. Cross-Border: Growing Even Faster
$105 billion
$307 billion
2013 2018
Cross-Border Ecommerce (5-year trend)
Source: eBay / PayPal Research

5. Which countries are benefiting most?
Source: eBay / PayPal Research
45%
US
18%
CA 37%
UK 14%
DE
16%
AU
26%
CN
25%
HK
Top shippers of cross-border commerce

6. We Need a Victim Volunteer…

7. How to drive international growth?
STEP 1: STEP 2:
Int’l Fulfillment Local Website(s)
STEP 3:
Ongoing Optimizations
(we will share 6 ways)

8. Fulfillment: Considerations
Fraud
Operations
Localization
Landed Cost
Payment
Compliance

9. Fulfillment: Options

10. Local Sites: Select Target Markets

11. Local Sites: Launch

12. Low Risk
Optimize: Avoid Fraud (it’s easy)

13. GEO-IP
Optimize: Country Targeting

14. Optimize: Human Translation

15. Optimize: Local Currency

16. Optimize: Local Payment Types

17. Optimize: Local Marketing & PPC

18. Q&A

19. CHUCK WHITEMAN
SVP CLIENT SERVICES, GLOBALNIMBUS
JOE BLEY
DIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS
JOSH BIENENFELD
STRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS
GREGORY UNGER
DIR, ACCOUNT MGMT BONGO INTERNATIONAL
STEPHEN CARROLL
OWNER, FASHIONABLECANES
CHRIS ANGULO
DIR. E-COMMERCE, FASHIONABLECANES