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1. The surest path to losing your footing with a web business
when first starting out is overlooking foundational
marketing strategies and methods. One aspect of so many
small business internet marketing courses is they deal
with mechanics of topics such as traffic, for example. Part
of the problem is the nature of the demand, and that has
tended to cater toward the impatient marketer. All areas
of business have solid principles from which all else
follows, and that is what tends to be missing. Internet
marketing is comprised of many topics and have to be
learned in the correct sequence.

2. Once you have a stable of products, and maybe a list, then
you can expand your efforts with your marketing. Up close
and personal is what this is about, and you will want to try
this in your business as soon as possible. One product very
often has a wide marketing demographic appeal such as
customers from younger to older people. Then, what you
will do is segment your marketing so it is more tailored to
each group. So, women will get something different from
what the men receive, and there are other groups related
to age, for example.

3. The majority of sites and owners have no idea about how
to really draw the reader into their site. Most marketers
have no idea at all about this concept, let alone actively
work to create it on their sites. What you need to do is
work to use creative forms of interaction that make
people become very engaged in what they are doing.
Multimedia has totally blown this concept of immersion
wide open because it appeals to humans so much.
Regardless of how you do it, just try to make it so
interesting and compelling that it achieves the desired
effect.

4. The segmenting of your email list can result in much
higher profits plus even more conversions if you do it
right. This is a professional and advanced way of extracting
higher and more profits from a responsive list. Applying
this principle to an email list means you first form two
groups consisting of those who have never purchased
anything and those who have. Customers then will begin
receiving new offers of a higher price point, etc. Ideally,
you want to promote products that cost more, and you
just apply the marketing ladder. Then as time goes by, you
just keep doing that and be sure to keep it all organized.

5. You should learn more about how to use marketing
segmentation in all your business processes. If you have
been feeling frustrated and want more power in your
efforts, then find out more about this although we gave
you a good background on it. So you should test this and
get more familiar with the concepts and ideas, and your
other components need to be in place, as well. There is so
much you can do with an email list, and that is just one
aspect of segmentation.

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