26.12.2012

1. 3 Ten Minute
Tips For Your
Ofer
Vilenski
ofer@hola.org

2. 1 CHOOSING
AND TESTING
AN IDEA
ON A $10 BUDGET…

3. How much
VALUE
does this bring to the world?
Have you really
CRACKED IT?
Now
TEST IT
(photoshop, fake site, google ads)

4. EXAMPLE
Sarah Blakely - SPANX

5. CREATING THE 10 MIN
2

6. What is our
MARKET SIZE?
Do I care about the
BUSINESS MODEL?
No, unless we have a cost to cover
CHARGING $$ ?
No, unless we have a cost to cover

7. think # of
PEOPLE
MILESTONES:
Initial revenues,
profitability
RULE OF THUMB:
$140k/pp per year covers all expenses
for SW companies

9. 3
10 MINUTES ON

10. A VP Sales should be able to sell lots
of ice to Eskimos
A VP Marketing should be able to market
ice to Eskimos so they think its gold
But you are an
ENTREPRENEUR
Build a product that
SELLS ITSELF

11. Marketing is for
ME-TOO PRODUCTS
Is that what we want to build?
The typical
PRODUCT LAUNCH
Some no-marketing examples:
GOOGLE, SKYPE,
FACEBOOK

12. THE
Ofer
Vilenski
ofer@hola.org