2. Thinaire is a mobile technology company that provides a cloud-based platform which enables brands,
marketers, agencies, developers and media owners to create, deploy, and measure NFC marketing campaigns
As people interact with the world using their mobile
devices, companies are building compelling ways to
engage them by combining mobile on-ramps (NFC,
QR, SMS, etc) with physical objects; creating the
“Internet of Things”.This is revolutionizing advertising
as offline media goes live with dynamic content that is
measurable and actionable. Thinaire provides
enterprise class tools that empower marketers to
deploy, manage and measure these campaigns across
all media platforms.
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 2

3. On Ramps
Mobile brings the offline world online
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 3

4. NFC
NFC is the single global standard for secure proximity-based
wireless data transmission and payments enabling NFC reader
equipped smart phones and wireless devices to receive
information from RFID embedded media, merchandise and
things and complete purchase transactions. “Bringing the
off-line world online.”
Near Field Communication
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 4

5. On
• No downloads necessary – Frictionless engagement
• No Apps needed
• Secure
• Allows for asset level tracking and aggregation of every consumer interaction
• Offer marketers the ability to capture – Big Data
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 5

6. 2017
Globally, NFC-enabled devices are
growing dramatically 1.95
2013
billion
in circulation
2012
102 million
285 million
new
phones devices
shipped
Source: ABI research 2012
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 6

7. NFC tap
engagement level was
12X higher than
app-required bar codes
NFC increased consumer engagement from the regular 5-
10 seconds at shelf to 48 seconds
TM
36% acted
of shoppers who tapped the NFC
enhanced ShelfTalk
whether saving a recipe, downloading the Kraft app or sharing with friends, etc.
Source: Kraft Food Group (KRFT)
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 7

8. Thank you
Patrick Meyer
650 Fifth Avenue, 9th floor, New York, NY 10019
(646) 405.9302