Twitter for Business take 2
•Als PPTX, PDF herunterladen•
1 gefällt mir•234 views
This is my presentation for New Business Minnesota from Aug. 12th.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Andere mochten auch
Ähnlich wie Twitter for Business take 2
Ähnlich wie Twitter for Business take 2 (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Twitter for Business take 2
- 1. Twitter for Business How 140 characters has changed communications
- 2. Who is this kid? Mitchell Hislop 20 I have been doing social media for… Cool (intl) <codename> LINGO www.mitchellhislop.com
- 3. Twitter? Twttr 21 March, 2006 SMS dispatch service E.g. I am at this awesome club in SF First message: “just setting up my twttr” (http://twitter.com/jack/status/20)
- 4. Twitter hits the mainstream Everyone could use it Everyone knew about it The demographic of users caused the change
- 5. @,#,D? Users drove innovation @ replies Hashtags Direct Messages
- 6. Where is Twitter now? ~60 Million accounts Public IM Crowdsourcing Business Tool NOT a direct marketing channel
- 7. How can businesses benefit from twitter? Takeaway #1
- 8. Case Study Bob’s Widget Cranking Shop @Bobcrankswidgets
- 9. 3 steps for a business to use Twitter Join Listen Engage
- 10. Join Join Twitter Twitter.com Join the conversation
- 11. Listen
- 12. How to Listen Set up relevant searches Follow Influencers
- 13. 3 types of CSR tweets Direct-negative Direct-positive Non-direct
- 14. Direct-Negative Users are reaching out to you-engage them for help, ideas, or just to fix the problem. Users want a solution in this case
- 15. Direct-Positive Users are happy! Thank them for their support, and ask if they have any feedback-this is a free focus group!
- 16. Non-Direct This needs attention right now. Stand up, go to your computer, and fix it. This person wants to vent and rant-can work against you in a big way
- 17. Engage people about anything and everything Twitter is a big conversation, a public IM, a cocktail party…
- 18. Things to talk about Good Things Brand Company Product Other peoples tweets Events happening What you are doing Organic, original content RT’s Bad Things Only talking about Brand, Company or Product Shouting
- 19. I propose a change Think about it this way…
- 21. It could be any service It just so happens to be Twitter right now Twitter could change tomorrow Users will stay the same Users will want the same
- 22. What Twitter means for business A paradigm shift A new channel for interacting A new part of your marketing mix
- 23. Contact us for resources Any Questions? Q&A at the end. Want to tweet about me? @mitchellhislop @coolintl @codenamelingo www.mitchellhislop.com www.codenamelingo.com
Hinweis der Redaktion
- Started by Jack Dorsey
- The demo: Early adpoters, the kind to get their friends to try it…
- Users came up with many of the features, such as the @ reply, used for publiciallyreferancing someone, the hashtag, used for backchannel communications at events, and the DM