Presented to Fire and Life Safety Conference of the Rockies, April 2013. #FLSECcon. Presentation cover Twitter basics: tips and definitions and advanced: use and metrics. The focus is on how first responding agencies can develop and use Twitter.

1. What the Tweet?
Twitter is the key social network during an emergency
key social network during an emergency
#FLSECcon
by @MistyMontano
9NEWS Digital Content Manager

2. TWitter: My argument
Twitter is about being connected and during an emergency or crisis
situation everyone wants to be connected. More often than not news
breaks first on Twitter and then spreads across multiple digital,
broadcast and print platforms. Twitter is THE social network for public
information officers to spread and even control information.
If social media is a part of your crisis communication plan, and it should
be, Twitter could be the only social tool you need. It is the tool to use
to alert and update news media and social influencers as a situation
develops and plays out. Its integration into your organization’s website
makes it a valuable tool simply because you don’t have to be on
Twitter to still benefit from the information in your Tweets.

3. TWitter: My argument

4. TWitter: My argument

5. TWitter: My argument

6. Twitter
Tips & Definitions
Web vs Apps
Hashtags
Searching
Metrics

7. Twitter: tips & definitions
live by lists

8. Twitter: tips & definitions
live by lists

9. Twitter: tips & definitions
live by lists

10. Twitter: tips & definitions
Follower = accounts following your account
Following = accounts your account is following
Username = @name ie @MistyMontano
Reply = Response to a Tweet you sent
Mention =Your username in a Tweet
DM = Direct Message, user has to follow you
Private Account = Permission to Follow,Tweets
only seen by your approved followers
Public Account = Everyone can see Tweets,
even if you’re not on Twitter
Twitter news feed = all Tweets of
those you follow
Block = Block user from your Tweets
@Connect = Interactions
Hashtags = Grouped conversation ex
#FLSECcon
RT = ReTweet
MT = Modified Tweet
HT = Hat Tip or Heard Through
OH = Overheard
#FF = Follow Friday

11. Twitter: tips & definitions
The ReTweet
Native = Original Tweet in
your account
Edited = Adding info, not
changing wording
Modified = Wording of
original Tweet changed

12. Twitter: tips & definitions
Most common mistake: starting a Tweet
with Username (@MistyMontano) that
you want everyone to see
Tweet starting with Username is only shown in the
Twitter news feed of mutual followers of the person
who sent the Tweet and the person who received the
Tweet
Start Tweet with any character to make it go to feed of
all your followers ie .@MistyMontano

13. Twitter archive
Download your archive from your settings

14. Twitter archive
RebelMouse & coveritlive

15. TWitter:Web vs apps
WEB
Follow, unfollow
Native ReTweet
Easy follow of Interactions
Native Twitter photo uploader
pic.twitter.com
Native Twitter URL shortener
t.co
APPS: Management Tools
Tweetdeck, Hootsuite, Sproutsocial
Automatically updated
Analytics
Edit Tweets
Schedule Tweets
URL selector
Photo selector: Native to the App
like ow.ly for Hootsuite
Most allow viewing lists in column

16. TWitter: Mobile apps
Twitter, Management Apps, Native to your mobile
device - do a search in your app store, ie Tweetbot
Photo: Instagram, Muzy
Moving Photo: gifs - GifBoom
Video: Vine, Telly

17. Twitter: Hashtags
Group a conversation into a live link
Create Hashtag as part of any planning, or as part of
first response to an incident
It’s as important as your slogan
Make it clear, but keep character count in mind
Track the Hashtag
Google search, hashtracking.com, hashtags.org

18. Twitter: Search
http://search.twitter.com

19. Twitter: Search
http://search.twitter.com/advanced

20. Twitter: Search
Advanced search queries

21. Twitter: Search
Advanced search queries

22. Twitter: Metrics - twitonomy.com
Know your reach & social influencers

23. Twitter: Metrics - tweetreach.com
Know your reach & social influencers

24. Twitter: Metrics - tweetreach.com
Know your reach & social influencers

25. Twitter: Metrics - tweetreach.com
Know your reach & social influencers

26. Twitter: Metrics - ads.twitter.com
Know your reach & social influencers

27. Twitter: Metrics - ads.twitter.com
Know your reach & social influencers

28. Twitter: Metrics - ads.twitter.com
Know your reach & social influencers

29. What the Tweet?
Twitter is the key social network during an emergency
key social network during an emergency
#FLSECcon
by @MistyMontano
9NEWS Digital Content Manager