So you're a journalist on social media, but not so sure you're taking the right approach? This session offers tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time.

1. Journey Reporting
Social Media Best Practices 2.0
by @MistyMontano
9NEWS Digital Content Manager

2. Social Media Best Practices 2.0
• Guidelines - clean and simple
• Use - breaking news and day-
to-day
• Best Practices - tips and
ideas
• Measure - know how well you’re
doing
• Resources - read and ask

3. Guidelines
• Most Important: Think First
• Know your organization’s social
media policy - if one doesn’t exist
follow existing ethics, code of
conduct policies.
• Don’t trust Facebook
• It’s not all about you
• Use only the social networks in
which you can invest the time

4. Guidelines: What to
Post
• Behind the scenes pictures and
video blogs to make
readers/viewers feel like
they’re part of the process
DON’T POST:
- Sarcastic status updates. You
and your friends might find
them funny, but others might
not
- Posts that would offend anyone

5. Guidelines: Don’t
Post
• Sarcastic status updates. You
and your friends might find
them funny, but others might
not
• Critical posts about other
journalists, media
organizations, your own
colleagues (examples: their
coverage, personalities,
encounters, etc…) STAY CLASSY

6. Guidelines: Don’t
Post
• Personal political views
• Personal religious views
• Inside baseball - the inside
jokes of the news team that
you have not made public or
want followers to participate
with you

7. Expand your brand & reach
• Live by lists in both Twitter & Facebook
• Use apps or tools to make using Facebook
and Twitter easier
• Apps in the field: Facebook Page
Manager, Tweetcaster, Tweetbot
• Management tools that can schedule
posts/Tweets: TweetDeck, Facebook
scheduling, HootSuite

8. C’s
Expand your brand & reach
• Content is KING - Relevant,
Visual
• Conversational
• Consistent
• Collaboration
• Community
• Competition

9. Expand your brand & reach
• Be aggressive
• Share links,
video, photos
• Post updates to
see story through
• Use Hashtags -
know commonly
used hashtags for
your beat

10. Expand your brand & reach
• Twitter:
Continual updates
• Facebook: 2-3
posts
• Ask questions
• Respond

11. Expand your brand & reach
• Post pictures or upload video
on Facebook- you can edit, add
updates*

12. Expand your brand & reach
• Don’t think in teases or headlines
• Use Active words and phrases: Happening
now, breaking news, working on, developing,
writing, editing

13. Expand your brand & reach
• CALL TO
ACTION***
• Like
• Comment
• Share
• ReTweet

14. Expand your brand & reach
• Don’t be afraid to try and
then change
• Work with others to make it
happen: editors, web team,
colleagues
• Tweet pictures instead of
emailing

15. Expand your brand & reach
• Be your own pimp. Share links
to all your stories.
• Follow Your Colleagues -
ReTweet them
• DON’T Share Facebook posts -
instead copy/paste/quote &
republish on your Facebook

16. Expand your brand & reach
• Enterprise Stories
• Make a Social Media Plan
• Take photos and record notes of
interesting items that can be shared
closer to when story is published
• Be willing to share items that don’t
make finished piece, speak with manager
• Think about “Inside look” blog to
accompany finished article

17. Expand your brand & reach
• Don’t
let
links
attac
h to
your
FB
posts
*

18. Facebook Reach
• DON’T Trust Facebook - policy
& algorithms continually
change*
• EdgeRank
• Story Bump
• Actors - Last 50 Actors,
Chronological
• Artificial Intelligence -
just announced in MIT Review.

19. Facebook EdgeRank
Infographic by PostRocket

20. Facebook Reach
• Story Bump
• FB looking not only at
posts made since last time
you checked your news feed,
but at recent “new-to-you”
posts that may be older

21. Facebook Reach
• Story Bump
TechCrunch 8/6/13

22. Facebook Reach
• Last 50 Actors
• Facebook tracks your last
50 actions you’ve made on
FB and uses those actions
to decide what you’ll see
in the short-term in your
news feed

23. Facebook Reach
• Last 50 Actors
• The more people interact
with your posts - like,
comment, share - the more
that one post and similar
posts of yours will stay
relevant to those people
and their friends

24. Facebook Reach
• Chronological Actors
• FB trying to be more like
Twitter - figuring out what
is “real-time” posting and
show those in chronological
order in news feeds
• FB rolling out trends and
public posts to some
organizations to compete
with Twitter SocialTV

25. Facebook Reach
• Facebook Page Insights
• Can track reach of each
post
• Can find demographics of
fans
• Can find out what time your
fans are on Facebook

26. Facebook Reach

27. Twitter Reach: Impressions &
Engagement

28. Twitter Reach -
http://tweetreach.com

29. Twitter Reach -
http://tweetreach.com

30. Twitter Reach -
http://twitonomy.com

31. Twitter Reach -
http://ads.twitter.com

32. Twitter Reach -
http://ads.twitter.com

33. Resources
• Twitter for Journalists
• Tweet Your Beat and Tweet Sports Beat
• Facebook for Journalists
• Facebook for Business
• Industry websites: Mashable, All Facebook,
Social Media Examiner
• Participate in industry chats, ie
#JournChat on Monday nights
• Poynter NewsU Webinars
• Find journalists or others to follow:
MuckRack

34. Resources

35. Journey Reporting
Social Media Best Practices 2.0
by @MistyMontano
9NEWS Digital Content Manager
slideshare.net/mistymontanonews