1. 9Health Fair Social Media
Misty Montano
9NEWS Digital Content Manager
@mistymontano
facebook/mistymontano.news
www.9news.com

2. Should you tweet? Yes.
Purpose, Policy & Goals
Social Media Growth
Social Media Importance: Emergencies
Social Media Ethnic Groups
Social Media Importance: Causes
Time Well Spent

3. Purpose, Policy, Goals

4. Purpose, Policy, Goals
Know your organization’s voice

5. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy

6. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?

7. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize

8. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize
Set goals

9. Purpose, Policy, Goals
Know your organization’s voice
Know your organization’s social media policy
Ask yourself why am I doing this? What is my
purpose?
Decide which social networks you want to utilize
Set goals
Create flexible plans to achieve goals

10. Social Media Growth
© 2011 Social Media Matters Social Study by BlogHer, Inc. Co-sponsored by Ketchum,

11. Social Media:
Emergencies

12. Social Media:
Emergencies

13. Social Media:
Emergencies

14. Social Media:
Emergencies

15. Hispanic Technology Use
AOL ADVERTISING - HTTP://ADVERTISING.AOL.COM/RESEARCH/RESEARCH-REPORTS/HISPANIC-CYBERSTUDY

16. Hispanic Technology Use

17. Hispanic Technology Use
Why marketing to Hispanics with Social Media works: Social Media Spanish presentation April 6 2011
DK Web Consulting

18. Ethnicity Mobile Technology
JULY 2010 MOBILE ACCESS BY PEW HTTP://WWW.PEWINTERNET.ORG/REPORTS/2010/MOBILE-ACCESS-2010/SUMMARY-OF-FINDINGS.ASPX

19. Social Media: Causes
Social Media & Ethnicity by the Numbers
Among American adults, there appear to be some significant differences in how the
ethnicities perceive social media and their effectiveness in facilitating cause
involvement. African Americans and Hispanics are significantly more likely to
believe that they can help get the word out about a social issue or cause through
online social networks (58% and 51%, respectively, vs. 34% of Caucasians). They also
subscribe more readily to the belief that social networking sites like Facebook make it
easier to support causes today, and that these sites help increase visibility for causes.
Georgetown University's Center for Social Impact Communication & Ogilvy Public Relations 2010

20. Social Media: Causes
Social Media & Ethnicity by the Numbers
While traditional media (print and television) and personal relationships remain the
primary ways in which Americans learn about causes, both African Americans and
Hispanics are significantly more likely than Caucasians to look to social media as
an additional source of information (31% and 27% vs. 21%, respectively). Similarly,
social media are not among the top ways Americans most often support causes—
donating money or personal items, talking to others and learning about the issues rank
the highest—but again, African Americans and Hispanics are significantly more likely
than Caucasians to engage with causes through promotional social media activities (e.g.,
joining a cause group on Facebook, posting a logo to a social profile, contributing to
blogs).
Georgetown University's Center for Social Impact Communication & Ogilvy Public Relations 2010

21. Social Media: Causes
Social Media & Ethnicity by the Numbers
Americans are in strong agreement that everyone can make a difference by supporting
causes. However, African Americans and Hispanics are significantly more likely than
Caucasians to believe that supporting causes makes them feel like a part of a
community. They also are significantly more likely to feel that it is important that their
family be involved in causes (55% of Hispanics and 54% of African Americans, vs. 46%
of Caucasians), and to have been actively involved in supporting causes when growing
up (40% of Hispanics and 45% of African Americans, vs. 32% of Caucasians).
Georgetown University's Center for Social Impact Communication & Ogilvy Public Relations 2010

22. Time well spent

23. Time well spent
It’s not at after-thought. Invest the time.

24. Time well spent
It’s not at after-thought. Invest the time.
Provide Content - blogs, articles, information

25. Time well spent
It’s not at after-thought. Invest the time.
Provide Content - blogs, articles, information
Build your community - poach if you have to.

26. Time well spent
It’s not at after-thought. Invest the time.
Provide Content - blogs, articles, information
Build your community - poach if you have to.
Find your communities social media leaders and
create a relationship.

27. Time well spent

28. Time well spent

29. Time well spent
Track your brand and data - key words,
hashtags, unique urls

30. Time well spent
Track your brand and data - key words,
hashtags, unique urls
Use social media marketing tools - organization,
scheduling, analytics, team members

31. Time well spent
Track your brand and data - key words,
hashtags, unique urls
Use social media marketing tools - organization,
scheduling, analytics, team members
Follow other organizations for ideas.

32. 9Health Fair Social Media
Misty Montano
9NEWS Digital Content Manager
@mistymontano
facebook/mistymontano.news
www.9news.com