QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Creating Facebook Custom Tabs to Capture Leads
1.
2. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
Facebook Landing Pages
www.coachmisty.com
3. What we are going to learn today:
1. What is a landing page
2. Components of creating an effective landing page
3. Introduce five 3rd party applications you can use to create
your Facebook custom tabs (landing pages)
4. Explore examples to generate ideas for your own landing page(s)
5. Create together!
Facebook Landing Pages
www.coachmisty.com
4. Social media has a 100% higher
lead-to-close rate than outbound marketing.
- State of Inbound Marketing, 2012
Important Stats
www.coachmisty.com
5. OfferOffer
Companies with 30 or more landing pages
generate 7x more leads than those
with fewer than 10.
- Hub Spot
Important Stats
www.coachmisty.com
Offer
6. A landing page…
Allows you to capture visitors information
through a lead capture form.
Facebook Landing Pages
www.coachmisty.com
Landing pages also called…
• Opt-in Form
• Squeeze Page
• Lead Capture
• Facebook (Custom Tabs)
7. Creating an Effective Landing Page:
1. Be specific with your offer (and stay on point)
2. Use consistent branding
3. Be consistent with your layout
4. Avoid clutter
5. Design is important
6. Use social sharing to encourage visitors to spread the word
7. Make sure your CTA jumps off the page!
NOTE: Make offers relevant to your target market
Facebook Landing Pages
www.coachmisty.com
