Creating a stellar newsletter for small business

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CREATING
A STELLAR
NEWSLETTER
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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Teach you how to create a Stellar Newsletter
that will help you:
1. Help you drive traffic to your website
2. Help you capture leads
3. Help you nurture your relationships with
your customers and prospects
www.yourmarketingcoachonline.com
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COMMON QUESTION
Paper vs eNewsletter
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Higher cost for print
More time consuming
Harder to drive traffic
Can’t measure (Open Rate and CTR)
www.yourmarketingcoachonline.com
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ANATOMY OF A
STELLAR NEWSLETTER
Goals
Content
Design
Delivery
Measure & Test
www.yourmarketingcoachonline.com
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DETERMINE YOUR GOALS
The first step to creating a Stellar Newsletter is to set goals:
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Drive traffic to website
Drive traffic to social media
Inform
Educate
Promote
Inspire
Sell
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Top of mind
Re-engage
Retain Customers
Nurture Prospects
Nurture Customers
Improve Open Rate
Improve Click Thru Rate
www.yourmarketingcoachonline.com

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CONTENT TIPS
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Offer EXTREMELY valuable information
Make sure your intro content is engaging enough that
people will want to read further
Apply the 80 / 20 Rule
Choose a theme for your content
Write as if you were talking to a friend (or one client)
Encourage communication
Pick one primary CTA (call-to-action)
Make it easy for people to unsubscribe
Add Social Share Buttons
Add Social Connect Buttons
Get creative with subject lines
www.yourmarketingcoachonline.com
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TOPIC IDEAS
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A Letter From the Company
Upcoming Activities
Product Launch
Link to Valuable Articles (And Your Blog)
Customer Success Stories
Case Studies
Referral Program
Contests / Promotions
www.yourmarketingcoachonline.com
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DESIGN TIPS
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Keep the format consistent
Use white space (not clutter)
Less is more…but ALWAYS VALUABLE
Use great pictures (and fill in the alt text)
Use a 12 – 14 point font size
Limit your font usage
Limit color
www.yourmarketingcoachonline.com
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DELIVERY
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When is the best day and time?
Be consistent with your day and time
www.yourmarketingcoachonline.com
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MEASURE & TEST
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Open Rate
CTR (Click Thru Rate)
• Median 2.2% (MarketingCharts, April 2013)
• Top Marketers 8.3% (MarketingCharts, April 2013)
Conduct an A/B Test on Subject Lines
www.yourmarketingcoachonline.com
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www.yourmarketingcoachonline.com
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HOW TO
DRIVE, CAPTURE & NURTURE
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Drive Traffic by including:
• Including Hyperlinks
• CTA’s
• Include your Blog
Capture Leads by:
• Adding an opt in form
• Driving traffic to your website
Nurture Relationships by:
• Offering EXTREMELY valuable information
www.yourmarketingcoachonline.com
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1.
WHAT
WE
COVERED
TODAY
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3.
Anatomy of a Stellar Newsletter
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Goals
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Content
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Design
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Delivery
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Measure & Test
Introduce MailChimp
Talked about how to:
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Drive traffic to your website
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Capture Leads
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Nurture your relationships with
customers and prospects
www.yourmarketingcoachonline.com
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QUESTIONS
www.yourmarketingcoachonline.com
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ACTION STEPS
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Check out MailChimp
Commit to a Monthly Newsletter
Sign up for my next Webinar 
www.yourmarketingcoachonline.com
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