This is a presentation that I made for my Corporate Reputation module at university. This presentation was to look at the current equality policy at Gloucestershire Constabulary and to enhance it by incorporating CSR (corporate social responsibility) activities.

1. Gloucestershire ConstabularyCommunications Department Racial Equality and Diversity Strategy February 2011

2. Communication Strategy Strategy title: Racial Equality and Diversity Strategy Proposed implementation deadline: Wednesday 6th April 2011 Strategy duration: 5 years (2011 – 2016)

3. The board Tony Melville, Chief Constable Michael Matthews, Deputy Chief Constable; and IvorTwydell, Assistant Chief Constable.

4. Executive Summary Raise the reputation GC amongst all stakeholders (contractual and community) Build partnerships and relationships with multi-cultural communities Raise awareness of racial discrimination to internal and external constituencies Enhance the ethnic diversity of employees at GC Offer sustainable value to the local economy with recruitment

5. The Public Sector Equality Duty (PSED) comes into effect 6th April 2011: Falls under the Equality Act 2010 Enforced by the Equality and Human Rights Commission Promotes equality within the public sector age, disability, gender, gender reassignment, pregnancy and maternity, race, religion or belief and sexual orientation Background information

6. PSED Objectives To tackle racial discrimination To promote equal opportunities To promote good race relations To deliver strict consequences to those who are involved in racial discrimination

7. PSED Objectives (SMART)

10. UK Police Labelled ‘Racist’ The Metropolitan Police (2008/2009): 71 general stops per every 1,000 people 195 stops per 1,000 Afro-Caribbean people 78 stops per 1,000 Asian people 49 stops per 1,000 white people 120,000 recorded stops were “unnecessary ” stops performed on BMEs 457% more searches on BME than W

12. Total BME employees: 54.73

14. Gloucestershire ConstabularyCurrent Equality Policy Vision 2010: Promotes racial equality and diversity Lacks corporate social responsibility (CSR) Activity

16. creates reputational returns

17. creates better financial performance

18. will raise the reputation of Gloucestershire Constabulary amongst contractual and community stakeholders(Cornelissen, J., 2008)

19. Gloucestershire Constabulary’sConstituencies (Cornelissen, J., 2008)

21. Demonstrations (total of 15 hours per year) – urging members to come forward to report racial incidences

23. GC employees to dedicate 10 hours quarterly for fundraising events for the community radio

25. 1 hour demonstrations to years 10 & 11, educating about racism

27. Local media to be notified of activities