Massively Multiplayer Object Sharing 10328

Massively multiplayer object sharing Rashmi Sinha www.slideshare.net www.rashmisinha.com

The plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow… X

First generation Social Networks (Friendster, LinkedIn…) ,[object Object],[object Object],[object Object],[object Object],1) I am linked to -> -> to you --->You are linked to her -> -> to her…

Coffee Dance performance Tomatoes

Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

Second generation social networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]

Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos) ,[object Object],[object Object],[object Object],1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…

Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks -> you see my tags -->You share your tags -> ,[object Object],[object Object],[object Object],[object Object],politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain

Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories ,[object Object],[object Object],[object Object],5 4

Presentations as objects of sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

7 in 10 US adults use internet. More than 40% have broadband. Dec 2006 Pew Internet Research

34% men , 26% women go online everyday just for fun… 2006 Pew Internet Research, for US only

WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

Designing for the individual ,[object Object],[object Object],[object Object],[object Object]

Designing for the group ,[object Object],[object Object],[object Object],[object Object],[object Object]

James Surowiecki - wise crowds ,[object Object],[object Object],[object Object],[object Object]

Cognitive Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Independence ,[object Object],[object Object],[object Object],[object Object]

Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

A new type of sociality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Ducheneaut et al., 2006

Duncan Watts and the “rich get richer” effect

Popularity is becoming popular ,[object Object],[object Object]

Web2.0 is about democracy? ,[object Object],[object Object],[object Object]

Duncan Watts experiment ,[object Object],[object Object],[object Object]

The dilemma of the system creator ,[object Object],[object Object],[object Object],[object Object],[object Object]

Models of popularity based navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Popularity metrics How much is too much? Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric

Most viewed on SlideShare ,[object Object],[object Object]

The tagging success story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Give up control This is messy!

Plant the seeds, let people connect

Design for emergent architecture

1. Make system personally useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bite-sized self-expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Symbiotic relationship between personal & social ,[object Object],[object Object],[object Object]

3. Porous boundary between public & private ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Privacy settings on Flickr

4. Allow for levels of participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”

Why do people digg/comment/tag? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”

5. Let people feel presence of others ,[object Object],[object Object],[object Object],[object Object],[object Object],What people are digging right now!

6. And yet, moments of Independence… ,[object Object],[object Object],[object Object],[object Object]

Allow for alternative viewpoints ,[object Object],[object Object],[object Object]

7. Enable Serendipity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Most of all, allow for play

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Find me: www.slideshare.net/rashmi F ind slides: www.slideshare.net/groups/web20open

Massively Multiplayer Object Sharing 10328

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Massively Multiplayer Object Sharing 10328