1. the essential elements of
web application design
robert hoekman, jr.
images and video courtesy of iStockPhoto

6. 1
Understand users, then ignore them.

10. 2
Build only what’s absolutely necessary.

13. 3
Support the user’s mental model

16. 4
Turn beginners into intermediates.
Immediately.

19. 5 Prevent errors.
(And handle the rest gracefully.)

21. <Squidoo, before>

22. 6
Design for uniformity, consistency,
and meaning.

23. <Squidoo, after>

25. 7
Reduce, reduce, reduce.
(And refine.)

26. <Browser with blank page>

27. [Not shown: Video of 3 dots
exploding in a collision.]

29. [Not shown: Video of a young lion
in a tree, swatting at the camera.]

33. the essential elements of
web application design
robert hoekman, jr.
images and video courtesy of iStockPhoto