2. Communications Manager: Social Media Community Manager
Where? Circle Hospitals / Front-end Developer
When? March 2012 – January 2013 Where? Liquorice Design Agency
London, United Kingdom When? June 2009 – October 20
Writing Press releases which Writing weekly conversation plans
generated stories in local and and interesting content ideas to
National Newspapers, coordinated encourage engagement.
a feature in the Sunday Times
Magazine. I was a part of the team that
brainstormed the content for 2
Engaged stakeholders through a successful viral campaigns
variety of platforms: social networks, (Facebook LIKE campaign at the
magazines and television (coordinated Loeries in 2010 and the Liquifruit
the filming of a BBC documentary Iceberg campaign)
on Hinchingbrooke hospital)
Produced monthly Newsletter
3. Social Media Community Manager
/ Front-end Web Developer
Developed and implemented social
media strategy for Jc Le Roux and
Pongracz. Established their social
media presence and developed the What? Social Media Consultant
fan base. Implemented best practice Where? Argo (Educational start up)
as social media was in its infancy. Brands: SA study and Teacher.org
When? Oct 2010 – Feb 2011
Brought on as a social media consultant
to advise on establishing their social
media presence and to develop an
integrated social media strategy
Set up Twitter and Facebook
What? Social Media Consultant platforms for 2 brands: SA Study and
Where? Skoop (a group buying Teacher.org.za
start up)
When? Nov 2010 – March 2011 Developed social media strategy
Established Twitter and Facebook
platforms for Skoop, a local group
buying site
Developed social media strategy
Supervised weekly conversation
plans on Facebook
4. Social Media Community
Manager / Front-end
Developer
Worked on integrated
campaigns spread over
multiple platforms: social Social Media Consultant
media sites, mobi sites, email
marketing campaigns Ensured that social media platforms
(facebook and twitter) were aligned
Brands included: Unilever: With overall marketing and tied into
whatsfordinner, Liquifruit, JC email marketing (weekly newsletter)
Le Roux, Pongracz and integrated into the overall
Business plan for both SA study and
teacher.org.za
Social Media Consultant
Aligned social media with other
platforms to ensure maximum reach
for daily deals.
5. Social Media Community
Manager / Front-end Web
Developer
Involved in conceptualising and Social Media Consultant
implementing a successful
Facebook ‘Like’ campaign on behalf Identifying beneficial Networking
of Liquorice during Loerie week in Relationships which could be
2010 http://10and5.com/wp- used to benefit both brands.
content/uploads/2008/09/LikeCam
paign_PR.pdf Identifying products / partnerships
that would appeal to the online
Part of the team that communities which interacted
conceptualised a successful with the brands.
campaign for the Liquifruit iceberg
campaigns
http://memeburn.com/2010/10/of
ficial-cape-town-iceberg-a-liqui-
fruit-campaign/
6. Communications Manager:
Social Media Consultant:
KPI’s for Circle included
Deliverables for Skoop included
excellent media coverage.
generating enough buzz on social
Ensured coverage in local and
networks to drive traffic to the
national newspapers and
website to ensure the daily deal
television stations. for Circle
was secured.
(and Hinchingbrooke Hospital)
7. Social Media Community Manager
/ Front-end Developer
Used data to determine
whether the strategy we
implemented was reaching
the right target market.
Produced weekly status
reports for JC Le Roux and
Pongracz using data
provided by facebok.
8.
9. Making a difference, encouraging brands I represent to do the same helps me get up in the morning…this is just a taster, I’d
love to chat a bit more about what I think:
Consumers want to be engaged in more than mere entertainment, they want brands to stand up and make a difference for people
and the planet, and they want to feel that they are supporting something good with their hard-won cash.
The article in the Guardian names Sustainability “the biggest business challenge of the 21st century”
http://www.guardian.co.uk/sustainable-business/brands-sustainability-advertising-coca-cola
• I promised myself that the next thing I did needed to be something I was passionate about, interested in and
something that made a difference.
I want to come to work everyday and not just tick the boxes, I want to surpass my expectations of myself (and naturally
that means surpassing your expectations and the client’s as well!) the brands I work on don’t’ need to be
interesting, but what they do needs to be interesting. (cue sustainability)
I want a place to learn, to grow, to work hard, play hard and make a difference. If you think you’re that place then let’s
talk.
