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To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali
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Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign. MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words. India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences. The participants were asked to use only emojis and tell us what #TrueBeauty is to them. Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
Za #TrueBeauty Emoji Contest
Za #TrueBeauty Emoji Contest
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How innovative content and out of the box campaigns drove engagement and increased gaadi.com's online reach by 400% and engagement level by 600%
Gaadi.com's 400% increase in online reach online case study
Gaadi.com's 400% increase in online reach online case study
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When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!
Viralcurry
Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry (www.viralcurry.com).
Gandhiji kachasma
Gandhiji kachasma
Viralcurry
Viralcurry is a digital marketing agency that believes in providing value out of creativity. The slide features some more details about us
Viralcurry_Company_Profile
Viralcurry_Company_Profile
Viralcurry
Viralcurry had developed an internal tech team logo, branding, posters, event flyers etc for an upcoming tech hackathon. The tech team events utilised these creatives to be posted in form of posters, stickers, standees, flyers etc.
Snapdeal Internal Tech Team branding portfolio
Snapdeal Internal Tech Team branding portfolio
Viralcurry
We took up a conventional rice brand Aeroplane Rice. Rice is a household matter in every Indian home. Thus we decided to go with emotional campaigns along with tie-ups with different influencers on various social media platforms. The campaigns have seen more than 500% increase in shares, reach, engagement and likes as compared to the brand's inhouse team. Takeaway: Emotional campaigns that users relate to, right target audience and right geographical targeting is a great mix to win your audience's heart on digital media .
Social media Case study on aeroplane rice - Viralcurry
Social media Case study on aeroplane rice - Viralcurry
Viralcurry
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Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign. MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words. India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences. The participants were asked to use only emojis and tell us what #TrueBeauty is to them. Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
Za #TrueBeauty Emoji Contest
Za #TrueBeauty Emoji Contest
MindShift Interactive
How innovative content and out of the box campaigns drove engagement and increased gaadi.com's online reach by 400% and engagement level by 600%
Gaadi.com's 400% increase in online reach online case study
Gaadi.com's 400% increase in online reach online case study
Viralcurry
See how a simple blogger outreach campaign can help you get amazing stats in your digital marketing campaign.
Suffering from Bad Marketing Disease? We've got the solution.
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In-spite of all the right efforts the online strategies were not paying enough. That’s where Viralcurry came in and started from Oct 11, 2104
When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!
Viralcurry
Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry (www.viralcurry.com).
Gandhiji kachasma
Gandhiji kachasma
Viralcurry
Viralcurry is a digital marketing agency that believes in providing value out of creativity. The slide features some more details about us
Viralcurry_Company_Profile
Viralcurry_Company_Profile
Viralcurry
Viralcurry had developed an internal tech team logo, branding, posters, event flyers etc for an upcoming tech hackathon. The tech team events utilised these creatives to be posted in form of posters, stickers, standees, flyers etc.
Snapdeal Internal Tech Team branding portfolio
Snapdeal Internal Tech Team branding portfolio
Viralcurry
We took up a conventional rice brand Aeroplane Rice. Rice is a household matter in every Indian home. Thus we decided to go with emotional campaigns along with tie-ups with different influencers on various social media platforms. The campaigns have seen more than 500% increase in shares, reach, engagement and likes as compared to the brand's inhouse team. Takeaway: Emotional campaigns that users relate to, right target audience and right geographical targeting is a great mix to win your audience's heart on digital media .
Social media Case study on aeroplane rice - Viralcurry
Social media Case study on aeroplane rice - Viralcurry
Viralcurry
The Digital Brand strategy is to communicate through a mix of education and entertainment driven content series & to be interactive and at the same time to extensively use - all the digital mediums to reach out maximum audience
Social Media Case Study : Stanley Kane Contest Summary #rebelinme
Social Media Case Study : Stanley Kane Contest Summary #rebelinme
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Havmor did a festive contest using the hashtag- #SpinMoreToHavmor to increase user engagement.
#SpinMoreToHavmor- Havmor's festive contest campaign
#SpinMoreToHavmor- Havmor's festive contest campaign
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Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014. #WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them. With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too. The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
Max Bupa Walk For Health 2014 Social Media Strategy
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Avon India Launches on Twitter with #YouMakeItBeautiful
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Social Media Case Study: #100kReasonsToCelebrate by Xpress Money
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Select shaadi campaign report
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Cointreau India wished to create buzz via Twitter Influencers, Bloggers & Social Media Marketing about the maiden visit of their Brand Ambassador, Dita Von Teese, to India and the launch of their new Cocktail, CointreauSutra.
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Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014. #WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them. With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too. The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
Max Bupa Walk For Health 2014 Social Media Strategy
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We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow. Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them. With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Practo Mother's Day Social Media Campaign
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Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
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Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest.
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Cointreau India wished to create buzz via Twitter Influencers, Bloggers & Social Media Marketing about the maiden visit of their Brand Ambassador, Dita Von Teese, to India and the launch of their new Cocktail, CointreauSutra.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
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Digital Strategy Master Class - Andrew Rupert
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Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/
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Major SEO Trends in 2024 - Banyanbrain Digital
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Kraft Mac and Cheese campaign presentation
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
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Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
#GiftARecharge campaign by Viralcurry
1.
#GiftARecharge Campaign @FreeCharge
2.
Aim To engage audience
on the twitter handle of FreeCharge.com on the occasion of Diwali #GiftARecharge
3.
Execution • #GiftARecharge contest
was live for 3 hours with 4 winners and trended for 5 hours.
4.
Impact • #GiftARecharge trended
in India for 5 hours. • Followers increased – 150+ • Creative and massive engagement through tweets related to Gifting, Mobile Recharge and festival fever.
5.
Became Top Trend
in India Delhi Mumbai India Bangalore
6.
Tweet Count • Overall
tweet count including freecharge’s hashtag & @freecharge – 2,812 • Tweet count with freecharge’s hashtag - 2,785 • Overall Activity- 5,597
7.
FreeCharge’s Exposure • Overall
Exposure including @freecharge and Freecharge’s hashtag – 5,236,483 • Exposure with @freecharge – 2,540,874 • Exposure with Freecharge’s hashtag 2,695,609
8.
Tweets’ Screenshot
9.
Exposure’s screenshot
10.
Thank you Team Viralcurry
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