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What Is Strategy?
memorize this
hey! who’s that?
hey! what the hell are you doing?
That’s your
place!
“Strategy is a big-complicated thing and any
single definition could be suicidal.”
To understand the meaning behind this most used and
even more misused word, one needs to understand the
five meanings of strategy.
The lesser known 5 P’s
To understand the meaning behind this most used and
even more misused word, one needs to understand the
five meanings of strategy.
The lesser known 5 P’s
The lesser known 5 P’s
Five different ways of
looking at meaning of
strategy
Plan Strategy is a plan of action into future, telling us where we are currently,
where do we have to go and what actions in a particular order we have to
take to reach there.
Strategy is a pattern, a sort of consistency in the behavior over time.Pattern
What is
it?
I don’t know – it
just fell out of my
bum.
Both are valid definitions
organizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitions
organizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitions
organizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitions
organizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
This will be
great.
This was
great.
Both are valid definitions
organizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
This will be
great.
This was
great.
Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations.
One’s strategy mix should depend upon one’s ability to predict unexpected events

Oh so, there’ll be floods on
28th.
Our office is on ground floor
Let’s move to top floor!
One’s strategy mix should depend upon one’s ability to predict unexpected events


and need to react to unexpected events.
Oh so, there might be floods
on 28th.
Our office is on top floor
So floods don’t matter!
One’s strategy mix should depend upon one’s ability to predict unexpected events


and need to react to unexpected events.
One extreme means no learning

Rigid Strategy
Keep doing the same old tried but
tested things!
One’s strategy mix should depend upon one’s ability to predict unexpected events


and need to react to unexpected events.
One extreme means no learning


other means no control.
No Strategy
Business is a fun chemistry lab, but
things explode at times!
One’s strategy mix should depend upon one’s ability to predict unexpected events


and need to react to unexpected events.
One extreme means no learning


other means no control.
To put it differently, it should depend upon how much does one want to learn on the
way and how much control does one wants to exercise.
Another way of looking at strategy is thinking of it as a position of some
advantage. It’s about creation of a valuable and unique position.
‘Position’ is downward and outward looking.
Position
Perspective is a organization’s
fundamental way of doing things,
like, the McDonald’s way, the Tata
way or the Google way.
It can be seen as a set of values,
priorities, beliefs, behaviors,
attitudes, actions and responses.
‘Perspective’ is upward and inward
looking.
Perspective Delight customers
Invest in R&D
Entrepreneurial culture
Fast
Cost cutting
Social responsibility
Again, both are valid definitions and a mix of both is required.
Changing of position within a perspective may be easy

Change Within Perspective
Changing of position within a perspective may be easy


whereas changing position while trying to maintain perspective is not
Change Outside Perspective
Changing of position within a perspective may be easy


whereas changing position while trying to maintain perspective is not
Google launching a printed directory is still imaginable

Google Printed Directory
Changing of position within a perspective may be easy


whereas changing position while trying to maintain perspective is not
Google launching a printed directory is still imaginable


but imagine Google launching a restaurant!
Google Restaurant
Ploy is a specific trick intended to outwit an opponent or
competitor.
Its like playing mind games to confuse the competitor.
A company might buy land to give the impression that it intends to
expand its capacity, in order to discourage a competitor from
building a new plant
Ploy
to strategize or not to strategize?
“Strategy sets direction”
On one hand we know the path required to reach from one point to
another.
“Strategy sets direction”
On one hand we know the path required to reach from one point to
another.
On other hand it turns us blind to the unpredicted dangers on the path.
“Strategy focuses effort”
On one hand strategy helps in
focusing everyone’s effort to the
same direction.
“Strategy focuses effort”
On one hand strategy helps in
focusing everyone’s effort to the
same direction.
On other hand “Groupthink” arises
and opportunities and threats may
get unnoticed.
“Strategy defines the organization”
On one hand strategy provides a sharp and single meaning to organization.
“Strategy defines the organization”
Uhhh! So what
exactly rest of
the papers on
the table do?
On one hand strategy provides a sharp and single meaning to organization.
On other hand that sharp and single meaning could be too simple that rich
complexity may get lost.
“Strategy provides consistency”
On one hand strategy reduces
ambiguity and brings consistency in
action and results.
“Strategy provides consistency”
On one hand strategy reduces
ambiguity and brings consistency in
action and results.
On other hand it curbs creativity
and perfection over time.
To understand
when and when not to strategize,
how much and how less to strategize
and
how and how not to strategize
is the key.
www.thoughtcommons.com

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Strategy

  • 4. hey! what the hell are you doing?
  • 6. “Strategy is a big-complicated thing and any single definition could be suicidal.”
  • 7. To understand the meaning behind this most used and even more misused word, one needs to understand the five meanings of strategy. The lesser known 5 P’s
  • 8. To understand the meaning behind this most used and even more misused word, one needs to understand the five meanings of strategy. The lesser known 5 P’s The lesser known 5 P’s
  • 9. Five different ways of looking at meaning of strategy
  • 10. Plan Strategy is a plan of action into future, telling us where we are currently, where do we have to go and what actions in a particular order we have to take to reach there.
  • 11. Strategy is a pattern, a sort of consistency in the behavior over time.Pattern What is it? I don’t know – it just fell out of my bum.
  • 12. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 13. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 14. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 15. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy. This will be great. This was great.
  • 16. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy. This will be great. This was great. Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations.
  • 17. One’s strategy mix should depend upon one’s ability to predict unexpected events
 Oh so, there’ll be floods on 28th. Our office is on ground floor Let’s move to top floor!
  • 18. One’s strategy mix should depend upon one’s ability to predict unexpected events
 
and need to react to unexpected events. Oh so, there might be floods on 28th. Our office is on top floor So floods don’t matter!
  • 19. One’s strategy mix should depend upon one’s ability to predict unexpected events
 
and need to react to unexpected events. One extreme means no learning
 Rigid Strategy Keep doing the same old tried but tested things!
  • 20. One’s strategy mix should depend upon one’s ability to predict unexpected events
 
and need to react to unexpected events. One extreme means no learning
 
other means no control. No Strategy Business is a fun chemistry lab, but things explode at times!
  • 21. One’s strategy mix should depend upon one’s ability to predict unexpected events
 
and need to react to unexpected events. One extreme means no learning
 
other means no control. To put it differently, it should depend upon how much does one want to learn on the way and how much control does one wants to exercise.
  • 22. Another way of looking at strategy is thinking of it as a position of some advantage. It’s about creation of a valuable and unique position. ‘Position’ is downward and outward looking. Position
  • 23. Perspective is a organization’s fundamental way of doing things, like, the McDonald’s way, the Tata way or the Google way. It can be seen as a set of values, priorities, beliefs, behaviors, attitudes, actions and responses. ‘Perspective’ is upward and inward looking. Perspective Delight customers Invest in R&D Entrepreneurial culture Fast Cost cutting Social responsibility
  • 24. Again, both are valid definitions and a mix of both is required.
  • 25. Changing of position within a perspective may be easy
 Change Within Perspective
  • 26. Changing of position within a perspective may be easy
 
whereas changing position while trying to maintain perspective is not Change Outside Perspective
  • 27. Changing of position within a perspective may be easy
 
whereas changing position while trying to maintain perspective is not Google launching a printed directory is still imaginable
 Google Printed Directory
  • 28. Changing of position within a perspective may be easy
 
whereas changing position while trying to maintain perspective is not Google launching a printed directory is still imaginable
 
but imagine Google launching a restaurant! Google Restaurant
  • 29. Ploy is a specific trick intended to outwit an opponent or competitor. Its like playing mind games to confuse the competitor. A company might buy land to give the impression that it intends to expand its capacity, in order to discourage a competitor from building a new plant Ploy
  • 30. to strategize or not to strategize?
  • 31. “Strategy sets direction” On one hand we know the path required to reach from one point to another.
  • 32. “Strategy sets direction” On one hand we know the path required to reach from one point to another. On other hand it turns us blind to the unpredicted dangers on the path.
  • 33. “Strategy focuses effort” On one hand strategy helps in focusing everyone’s effort to the same direction.
  • 34. “Strategy focuses effort” On one hand strategy helps in focusing everyone’s effort to the same direction. On other hand “Groupthink” arises and opportunities and threats may get unnoticed.
  • 35. “Strategy defines the organization” On one hand strategy provides a sharp and single meaning to organization.
  • 36. “Strategy defines the organization” Uhhh! So what exactly rest of the papers on the table do? On one hand strategy provides a sharp and single meaning to organization. On other hand that sharp and single meaning could be too simple that rich complexity may get lost.
  • 37. “Strategy provides consistency” On one hand strategy reduces ambiguity and brings consistency in action and results.
  • 38. “Strategy provides consistency” On one hand strategy reduces ambiguity and brings consistency in action and results. On other hand it curbs creativity and perfection over time.
  • 39. To understand when and when not to strategize, how much and how less to strategize and how and how not to strategize is the key.