Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Media 101
1. Social Media 101 Online tools for marketing and public relations strategies
2. What’s all the buzz? “Social media puts the “public” into PR and the “market” into marketing.” – Chris Brogan “Social media is, in many ways, the antithesis of advertising.” – Jason Falls “Advertising works best if we’re at a point of need.” – Chris Brogan “Customer service is new marketing” – Nate Riggs “You're not renting an audience, you're building one.” – Seth Godin
3. Because it’s where the consumer is living Facebook – added 100 million users in less than 9 mos. Twitter – 80% of usage is on mobile devices YouTube – second largest search engine in the world Because traditional media is not enough 24 out of 25 largest newspapers losing revenue 77% of consumers trust how their peers rank brands 70% of 18-34 year olds have watched TV on the Web Why should you care?
4. What We’ll Learn About Post and share content, videos, photos Share content in 140 characters or less Connect w/ friends, post and share content, photos, videos Connect and share content with your professional network Bookmark and share online content Rank and share online content
5. Blogs What are they? A type of Web site, maintained by an individual with regular entries of commentary, descriptions of events, photos, videos Entries commonly displayed in reverse-chronological order 200,000+ active blogs Why do they matter? Blog content often serves as the epicenter for all social media integration
7. Popular micro-blogging site allowing users to share content in 140 characters or less The success of Twitter is based on the ability to connect with other people in a very relevant and efficient way You acquire followers (friends) based on the subject matter you post Twitter
8. How To Use Twitter Set up your free profile Follow people with similar interests Join the conversation Find the latest buzz and contribute Create relationships Update daily 70/20/10 rule Twitter Twitter Tutorial
9. Twitter APIs (Application Programming Interfaces) make the program easier to use Tweetdeck – desktop software for accessing multiple Twitter accounts Twitpic – Web site for uploading your photos to your Twitter stream Bitly – Web site to shorten and track hotlinks Twitter Search – search engine on what Tweeple are saying based on profession, topic, geography, etc. Twitter
10. Membership based social networking site, free and open to the public Over 200 million active users Pages for people, businesses, nonprofits, events, causes and more Low cost advertising capabilities Third party APIs Facebook
11. How To Use Facebook Register for a free account Develop your profile Locate other members through the Facebook directory and make connections with people you know Once connected, you can communicate with other members, upload pictures, share blog feeds, share Twitter feeds, join groups or start your own group Facebook
12. Membership based, no-frills social networking site 35 million members Free and open to the public Place to network for career development and post/search for jobs Create or join a group, build a page for your business, promote your blog LinkedIN
13. Social bookmarking for Web site articles, blogs, videos – virtually anything online Free to use and open to the public All your bookmarks in one place – accessible from any computer w/ Internet See what other people are bookmarking and most popular bookmarks Delicious
14. How To Use Delicious Watch this video! Delicious
15. Free social ranking Web site Submit stories you think the community will like and “Digg” (endorse) stories you like See what most popular stories, find what other people are Digging Stories with high Digg rates get better SEO Thousands of stories submitted daily Digg
Go to www.twitter.com and set up your account. Follow the prompts, it’s easy.Check out people who are tweeting about what you are interested in – you can begin by going to search.twitter.com. Once you are comfortable with this platform, simply Google “how to find people on twitter” and you will find hundreds of APIs that can help you find people who are tweeting in your area, people by profession, Twitter “phonebooks” and more.So join the conversation. You do not always have to answer, “what are you doing?” If you find an interesting article and want to share it – do it! Find someone who’s content you really like? Retweet them – it’s one of the greatest compliments.To keep your twitter profile interesting – make sure you update at least once per day. It’s so important.70/20/10 rule keeps your profile relevant, maintains your followers and helps you get new ones. 70 percent is providing relevant information, 20% collaborations and building relationships, and 10% chit chat.
