Tuscany Social Strategy for tourism. London keynote
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Tuscany Social Strategy four tourism. London keynote
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Tuscany Social Strategy for tourism. London keynote
- 1. 1 martedì 16 marzo 2010
- 2. VOGLIO VIVERE COSI’ CAMPAIGN A UNIQUE COMMUNICATION PROGRAM Press Airport TV Web ADV Mobile Social Media martedì 16 marzo 2010
- 3. VOGLIO VIVERE COSI’ CAMPAIGN A permanent, international communication strategy spanning 3 years A novel approach that uses a different tone of voice 3 2 Communicating a sustainable and responsible way of traveling Communicating a unique mix of a strong identity, art, landscape and wellness martedì 16 marzo 2010
- 4. http://www.youtube.com/watch?v=ROXdVKG3-Hs 4 martedì 16 marzo 2010
- 5. SOCIAL MEDIA TEAM based on Florence A creative, english speaking, versatile and passionate team Composed of smart people who are already into Social Media 5 martedì 16 marzo 2010
- 6. VOGLIO VIVERE COSI’ social media team PERFORMANCE FOCUS AREA: CREATIVITY Creative content editors Creative designers CONTENT Marketing Analyst and Operators Tech Geeks 6 martedì 16 marzo 2010
- 7. GOALS and ACTIVITIES Increase awareness of Tuscany’s offering; Promote Tuscany’s best events, products, and landmarks to the right target niches; 7 martedì 16 marzo 2010
- 8. GOALS and ACTIVITIES Influence travellers’ purchase choices through conversation and word of mouth within the Social Media universe; Offer useful travel information before, during, and after the visit in Tuscany. 8 martedì 16 marzo 2010
- 9. GOALS and ACTIVITIES Monitor and manage online conversations about Tuscany to create Customer Relationship and Support services. Identify and connect with Tuscany’s brand advocates worldwide; 9 martedì 16 marzo 2010
- 10. GOALS and ACTIVITIES Support every component of the Voglio Vivere Così campaign (contests, events, etc) through Social Media; Coordination with facilities and institutions 10 martedì 16 marzo 2010
- 11. PERFORMANCE Continuous Brand Assessment Project KPIs Definition Monitoring tools & techniques % 11 martedì 16 marzo 2010
- 12. We are where the conversation takes place 12 martedì 16 marzo 2010
- 13. We’re telling the story of a different Tuscany 13 martedì 16 marzo 2010
- 14. Creativity and emotion are at the base of our communication 14 martedì 16 marzo 2010
- 15. We Engage we manage the conversation, while being honest. 15 martedì 16 marzo 2010
- 16. PEOPLE LOVE SHARING CONTENT 16 martedì 16 marzo 2010
- 17. CONVERSATION MONITORING Conversations analyzed* (Tuscany Brand related items) 315,268 *in the last 6 months martedì 16 marzo 2010
- 18. CONVERSATION MONITORING profiles created 45 18 martedì 16 marzo 2010
- 19. CONVERSATION MONITORING original content created 4,000 19 martedì 16 marzo 2010
- 20. CONVERSATION MONITORING 15,000 user reactions martedì 16 marzo 2010
- 21. VOGLIO VIVERE COSI’ social media team Two parallel tracks Services Content in the Project martedì 16 marzo 2010
- 22. Google partnership 22 martedì 16 marzo 2010
- 23. http://www.youtube.com/watch?v=7PXtrKA_hs0 23 martedì 16 marzo 2010
- 24. AllThings Tuscany 24 martedì 16 marzo 2010
- 25. Talk2Tuscany 25 martedì 16 marzo 2010
- 26. Events of Tuscany 26 martedì 16 marzo 2010
- 27. WiFi Tuscany 27 martedì 16 marzo 2010
- 28. Tuscany+ http://www.youtube.com/watch?v=TIetwAU3ZdY 28 martedì 16 marzo 2010
- 29. thank you - grazie! Mirko Lalli Head of Marketing & Communication @ Fondazione Sistema Toscana faculty member Master Social Media Marketing IULM Board member of WOMMI Vice President of ToscanaIN Mirko Lalli mkl m.lalli@fondazionesistematoscana.it martedì 16 marzo 2010