How was Twitter used in the Boston Blasts. How media, organizations and people handled twitter to inform, update, call for help, warn etc. #bostonmarathon

1. Crisis Management lab
Panteion University
Advertising & Public Relations LAB
1Crisis management

2. #bostonmarathon
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3. Crisis management 3

4. Boston Marathon Official Twitter Account
@bostonmarathon
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5. Boston Marathon
@bostonmarathon
few tweets about the incident
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6. Boston Marathon
@bostonmarathon
few tweets about the incident
technical & location updates
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7. Boston Marathon
@bostonmarathon
few tweets about the incident
technical & location updates
no often use the hashtag #bostonmarathon
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8. Boston Marathon
@bostonmarathon
few tweets about the incident
technical & location updates
no often use the hashtag #bostonmarathon
links that redirected you to its Facebook page
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9. Boston Police Dept.
@boston_police
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10. Boston Police Dept.
@boston_police
On April 15th
News
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11. Boston Police Dept.
@boston_police
On April 15th
News
Updates
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12. Boston Police Dept.
@boston_police
On April 15th
News
Updates
Media Advisory
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13. Boston Police Dept.
@boston_police
On April 15th
News
Updates
Media Advisory
Informed about Boston Police’s acts
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14. Boston Police Dept.
@boston_police
On the next days
News // Updates
Media Advisory
Asked people to contact if they had any clue
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15. Boston Police Dept.
@boston_police
On the next days
News // Updates
Media Advisory
Asked people to contact if they had any clue
Advices // Community Alerts
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16. Boston Police Dept.
@boston_police
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17. The White House
@whitehouse
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18. The White House
@whitehouse
On the 15th
Quotes
Happening now
Links for Obama
live speech
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19. The White House
@whitehouse
On the following days:
Obama Quotes
Inspirational –
Empowering
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20. The Boston Globe
@bostonglobe
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21. The Boston Globe
@bostonglobe
A lot of sentences + links that redirect you to
their site
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22. The Boston Globe
@bostonglobe
A lot of sentences + links that redirect you to
their site
Updates// News
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23. The Boston Globe
@bostonglobe
Informative
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24. The Boston Globe
@bostonglobe
Informative
A lot of tweets
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25. The Boston Globe
@bostonglobe
Informative
A lot of tweets
RT tweets of Boston Residents regarding the
situation
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26. The Boston Globe
@bostonglobe
Informative
A lot of tweets
RT tweets of Boston Residents regarding the
situation
Calls people to contact if they have any
information
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27. ABC NEWS
@ABC
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28. • many & often tweets
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29. • many & often tweets
• links to site
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30. • many & often tweets
• links to site
• updates
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31. • many & often tweets
• links to site
• updates
• quotes/statements
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32. • many & often tweets
• links to site
• updates
• quotes/statements
• no often hastags
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33. • many & often tweets
• links to site
• updates
• quotes/statements
• no often hashtags
• picture/videos
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34. • many & often tweets
• links to site
• updates
• quotes/statements
• no often hashtags
• picture/videos
• live streaming
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35. Wall Street Journal
@WSJ
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36. • many tweets
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37. • many tweets
• with hastags #bostonmarathon
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38. • many tweets
• with hastags #bostonmarathon
• links to site
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39. • many tweets
• with hastags #bostonmarathon
• links to site
• updates
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40. • many tweets
• with hastags #bostonmarathon
• links to site
• updates
• commentary
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41. REUTERS US NEWS
@REUTERS US
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42. • many and frequent tweets
Reuters US News @ReutersUS15 Apr
Two explosions near finish line of Boston Marathon: witnesses
http://reut.rs/ZWsXsL live coverage:
http://reut.rs/BostonExplosion
NY police stepping up security after Boston Marathon explosion
http://reut.rs/116xzk1 live coverage:
http://reut.rs/BostonExplosion
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43. • many and frequent tweets
• links to site
Reuters US News @ReutersUS 15 Apr
Boston Marathon headquarters locked down after blasts heard
http://reut.rs/ZWsXsL
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44. • many and frequent tweets
• links to site
• updates
Reuters Top News @Reuters15 Apr
Live updates on #BostonMarathon explosion:
http://reut.rs/BostonExplosion
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45. • many and frequent tweets
• links to site
• updates
• statements
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46. Reuters US News @ReutersUS15 Apr
Obama called Boston mayor, Mass. governor to offer help –
live coverage http://reut.rs/BostonExplosion
Reuters US News @ReutersUS15 Apr
D.C police spokesman: department has "heightened" security precautions
around Washington, DC - live coverage
http://reut.rs/BostonExplosion
Reuters US News @ReutersUS15 Apr
Boston police: cannot estimate exactly how many injured in explosions
http://reut.rs/BostonExplosion
Reuters US News @ReutersUS15 Apr
Boston police commissioner unclear if Boston Marathon explosions related to JFK library explosio
http://reut.rs/BostonExplosion
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47. • many and frequent tweets
• link to site
• updates
• statements
• often hastags # BostonMarathon # breaking
Reuters US News @ReutersUS15 Apr
AG Holder directed full resources of Justice
to be deployed in investigating Boston explosions: department official #breaking
Obama notified of #BostonMarathon, has directed administration to provide whatever
assistance
necessary in n: White HouseBoston police confirms another explosion at JFK Library
#breaking
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48. • many and frequent tweets
• link to site
• updates
• statements
• often hastags # BostonMarathon # breaking
• pictures/videos
Reuters Pictures @reuterspictures15 Apr
Gallery: #BostonMarathon bombings http://reut.rs/17C7DR4
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49. • many and frequent tweets
• link to site
• updates
• statements
• often hastags # BostonMarathon # breaking
• pictures/videos
• live coverage
Reuters US News @ReutersUS15 Apr
Two blasts hit Boston Marathon finish line, at least two killed
http://reut.rs/ZWsXsL live coverage:
http://reut.rs/BostonExplosion
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50. FOX 25 News Boston
@fox25news
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51. • only 10 tweets
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52. • only 10 tweets
• often hashtags #bostonmarathon
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53. • only 10 tweets
• often hastags # bostonmarathon
FOX 25 News Boston @fox25news15 Apr
Runners being stopped at mile 26 after explosion near finish line
#bostonmarathon
FOX 25 News Boston @fox25news15 Apr
B & C line of green line temporarily suspended after explosion
#bostonmarathon
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54. • only 10 tweets
• often hashtags #bostonmarathon
• Breaking news
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55. • only 10 tweets
• often hashtags #bostonmarathon
• Breaking news
FOX 25 News Boston @fox25news15 Apr
BREAKING: @Boston_Police say 22 injured 2 dead
#bostonmarathon#fox25
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56. • only 10 tweets
• often hashtags #bostonmarathon
• breaking news
• two statements
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57. • only 10 tweets
• often hashtags #bostonmarathon
• breaking news
• two statements
FOX 25 News Boston @fox25news15 Apr
Obama has been notified- had directed his administration to provide
whatever assistance is necessary in the investigation/response.
FOX 25 News Boston @fox25news15 Apr
BPD: unclear if explosions at marathon, JFK library related
but treating them as if they are #bostonmarathon#fox25
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58. THANK YOU FOR YOUR TIME
Alexou Mirella
Alevropoulou Alexia
Dimitrakopoulou Aikaterini
Papantonopoulos Giannis
Pappa Stella
Mania Xenou, Instructor, CEO at Reliant Communications
Betty Tsakarestou, Assistant Professor, Head of Adv. & PR Lab
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