overview of the spring 08 Old Navy marketing

1. MARKETING 2007 – 2008

2. OVERVIEW
Old Navy Marketing is unique in the Gap Inc family, as we develop all mar-
keting programs in-house from inception through production & delivery
including:
Signage, TV, Print, Radio, Circular, Promotions, PR, Price Signs, Direct Mail,
Newspaper, Packaging, Garment Labels, Gift Cards, Old Navy Credit Card,
Online Promotions/New Media, Shoppers & Brand Communications
This means:
1500 pieces of creative per week created, covering 30 annual campaigns,
•
and messaged via 28 vehicles

3. IN STORE
BOOTHSETS
M E D I U M S Q UA R E P H O T O G R A P H Y
WINDOWS
NEW SHOPPER + GIFT CARDS

4. BOOTHSETS
OLD NAVY MARKETING/IN STORE

5. MEDIUM SQUARE PHOTOGRAPHY
PRECIOUS
METALS
IT’S A CINCH
get gold, silver, and bronzed
longer legs start at the waistline
TIE ONE ON
the tie-front top adds volume and admirers
OLD NAVY MARKETING/IN STORE

6. WINDOWS: SPRING 2008 / PATTERN PLAY
OLD NAVY MARKETING/IN STORE

7. WINDOWS: FALL 2007 / DENIM
OLD NAVY MARKETING/IN STORE

8. WINDOWS: SPRING 2008 / TWO FOUR SALE
OLD NAVY MARKETING/IN STORE

9. WINDOWS: SPRING 2008 / STOCK UP SALE
OLD NAVY MARKETING/IN STORE

10. NEW SHOPPER + GIFT CARDS
OLD NAVY MARKETING/IN STORE

11. PR+PROMOTIONS
ONLINE PRESS KIT
B R A N D E V E N T I N V I TAT I O N

12. ONLINE PRESS KIT
OLD NAVY MARKETING/PR

13. ONLINE PRESS KIT
OLD NAVY MARKETING/PR

14. ONLINE PRESS KIT
OLD NAVY MARKETING/PR

15. BRAND EVENT INVITATION
OLD NAVY MARKETING/PR

16. BRAND EVENT INVITATION
OLD NAVY MARKETING/PR

17. ONLINE
BRAND MICROSITE

18. BRAND MICROSITE
OLD NAVY MARKETING/ONLINE

19. BRAND MICROSITE
OLD NAVY MARKETING/ONLINE

20. BRAND MICROSITE
OLD NAVY MARKETING/ONLINE

21. BRAND MICROSITE
OLD NAVY MARKETING/ONLINE

22. BRAND MICROSITE
OLD NAVY MARKETING/ONLINE

23. DIRECT MAIL

24. DIRECT MAIL
OLD NAVY MARKETING/DIRECT MAIL

25. DIRECT MAIL
OLD NAVY MARKETING/DIRECT MAIL

26. DIRECT MAIL
OLD NAVY MARKETING/DIRECT MAIL

27. DIRECT MAIL
OLD NAVY MARKETING/DIRECT MAIL

28. OLD NAVY CARD

29. OLD NAVY CARD CAMPAIGN
OLD NAVY MARKETING/OLD NAVY CARD

30. OLD NAVY CARD CAMPAIGN: CASHWARP POSTERS
OLD NAVY MARKETING/OLD NAVY CARD

31. STUFF & SAVE CAMPAIGN
OLD NAVY MARKETING/OLD NAVY CARD

32. STUFF & SAVE CAMPAIGN
OLD NAVY MARKETING/OLD NAVY CARD

33. CIRCULAR
OUTERWEAR 2007
TWO FOR SALE 2008

34. CIRCULAR

35. PRINT ADVERTISING
U R B A N E X P L O R E R C A M PA I G N

36. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN

37. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN

38. PRINT ADVERTISING URBAN EXPLORER CAMPAIGN

39. OLD NAVY:
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