- The document discusses an internship at an advertising agency called Y&R MENA, including details about the company, its clients and departments. - It outlines tasks completed in the creative department, including developing ideas for marketing campaigns. - Challenges included that everyone was busy, so the intern had to take initiative to ask questions and learn.

1. Internship
Presentation
Mira Jamal
M80000771

2. One of the world’s most prestigious advertising
agencies.
 186 offices in 90 countries
 Over 6000 employees globally
 57 offices across MENA
 30 employees in AD
Mission: balance intellect with creativity to
provide clients with solutions that will differentiate
their brand in the marketplace and generate
bottom-line results.
Company
Y&R MENA Website

3.  Global Clients:
Ford, Land Rover, Colgate-Palmolive, Virgin
Atlantic, Chevron, and Xerox.
 Regional Clients
Clients
Y&R MENA Website

4. Client-servicing department
 Senior Account Director and Strategic Planner
Creative department
 Creative director
 Associate creative director
 Copywriter
Departments
Zorzi
Creative Director

5. Client-servicing department
Research
 Companies
 Employee feedback
 Websites
 Blogs
 Reviews
 Press releases
 Advertisements
 Brand ideas
 Taglines
 Tone of voice, look and feel
 Interview employees around the office
Tasks

6. Creative department – Big Ideas
 Poster ideas for Al Ain zoo mother’s day.
Tasks

7. Creative department – Big Ideas
Photoshop pointers from graphic designer
Tasks

8. Creative department – Big Ideas
 Ideas to create awareness for earth hour
Tasks

9. Creative department – Big Ideas
Big idea to raise awareness for the abudhabi.ae
website
 Read through the brief then come up with “big
idea”
Tasks

10. Creative department – Big Ideas
Big idea to promote buying high quality products
for safety reasons.
 Develop ideas
 Choose an idea
 Apply to
different concepts
 Assist graphic
designer
Tasks

11.  Senior Account Manager: explained the
different positions in the company and
what each is responsible for. He then
spoke about how an advertising
agency works, what to expect, and
how it is appropriate to act.
 Creative Director: showed me the
process a campaign goes through
before it is finalized.
 Graphic Designer: showed me the
whole process of creating a brand
identity for a client.
Challenges
Everyone was busy, so I had to take initiative
and ask.

12. Company
Momentum MENA Website
A global marketing agency.
Operate in over 50 places including New York,
Chicago, Atlanta, Washington, Dubai, and Abu
Dhabi.
Employees in MENA:
 Majority in Dubai
 15 in Abu Dhabi
Mission: we make the digital world tangible and the
physical world limitless. In doing so we add a new
layer, a Phygital dimension, that creates greater
value and engagement, for our clients and
consumers.

13. Core Values
Momentum MENA Website

14. Clients
Momentum MENA Website
Clients:

15. Creative Department
 English copywriter
 Art Director
 Graphic Designer
Departments
Bojan Preradovic
Copywriter

16. Creative department – Copy Writing
Tasks
 Logo Ideas
 Recreate logos – Illustrator
 Write out content for leaflets and websites
 Headlines for an ad copy, brochures, and leaflets
 Taglines for hoardings
 Proofread brochures, glossaries, leaflets, voice mail
messages and invitations
 Emailer for a bank
 Synopses for Coke Studio episodes
 RJ mentions for a radio station.

17. Things I learned
 Process of a campaign
 Different job titles, and who is
responsible for what
 Tricks I can use with Photoshop
 Process of creating a brand
identity
 How to write a synopsis
 Hoardings
 Understanding what words
work and what do not
 Paraphrasing and proofreading
 The amount of stress there is in
an advertising agency
Learned

18. Things I learned
 Importance of professionalism
 Sticking to deadlines
 Being on time
 Showing interest
 Wanting to learn
 Asking questions
 Taking advantage
 Standing up for yourself
 Proving your talent
 Listening
Learned

19. How my internship affected my career objectives
 Realized the importance of experience
 Will be applying as a Copywriter
 Art Director
 Creative Director
Affects

20. Additional Comments/Recommendations
To ZU:
Take third/fourth year students on a trip to an
advertising agency or a PR company, where
they can be given a tour to have a greater
understanding of how it all works and what to
expect.
Comments

21. Additional Comments/Recommendations
Students:
Make sure to visit the company before you
apply.
Intern in 2 places
 Different experience
 Learn more
 Greater opportunities
 Expand social circle
Comments