MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2C Research and Analytics" by Patrick Furey, President and Founder, ConsumerSphere

1. Social IntelligenceSocial Intelligence
by
Patrick FureyPatrick Furey
Consumersphere
ConsumerSphere

2. Social IntelligenceSocial Intelligence
There is a big difference between data and insights. New
technologies may have given us access now to endlesstechnologies may have given us access now to endless
amounts of social media data from every corner of the
web . But the real challenge is making sense of all this
seemingly disconnected data, strategically.This session will
discuss the art and science of social intelligence that helps
companies measure assess and explain the relevancecompanies measure, assess and explain the relevance
social media insight in the context of achieving their
specific business objectives.
ConsumerSphere

3. About Consumersphere:
Technology Evolved Marketing StrategiesTechnology Evolved Marketing Strategies
Consumersphere
ConsumerSphere

4. We are Now Approaching....We are Now Approaching....
ConsumerSphere

5. New Behaviors EmergingNew Behaviors Emerging
Herding
FlockingFlocking
Hive mind
SwarmingSwarming
Geo-opting
Geo-fenceGeo fence
Proximity nets
Status updatingp g
Friend-sourcing
ConsumerSphere

6. Strategic Insight Is NOT TrackingStrategic Insight Is NOT Tracking
ConsumerSphere

7. New Lenses of InsightNew Lenses of Insight
ConsumerSphere

8. Temporal InsightTemporal Insight
Immediate
Status
Update SImmediate Update
Posts
S
o
c
i
Current
U G t d
Social
Participation
a
l
User Generated
Content
Profiles
L
e
n
Aggregate Footprint
Profiles
s
ConsumerSphere

9. Connective Insightg
ConsumerSphere

10. Behavioral InsightBehavioral Insight
Where?
Who?
What?
ConsumerSphere
Why?

11. Customer-centric Insight LensesCustomer centric Insight Lenses
Social
Who they are
PhysicalExperiencial yp
What they’re doing Where they are
ConsumerSphere

12. Thank You!Thank You!
Patrick Furey
ConsumersphereConsumersphere
Social Strategies
www.consumersphere.comp
pfurey@consumersphere.com
ConsumerSphere