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Social Media
Social Media
Social Media
       by Tess Ryan
What is Social Media?
What is Social Media?
 Social media integrates...
What is Social Media?
 Social media integrates...

                              technology
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos

                                                             words
What is Social Media?
 Social media integrates...

                              technology

                       social interaction
                               and the construction of...
                                                            pictures

                                                            videos

                                                             words

                                                             audio
What types of social media are there?
What types of social media are there?

   Social Networks
What types of social media are there?

   Social Networks


                Blogs
What types of social media are there?

   Social Networks


                Blogs


                        Wikis
What types of social media are there?

   Social Networks


                Blogs


                        Wikis


                                Podcasts
Social networks...
Social networks...
Social networks...
Social networks...
Social networks...
    Personal webpages
allowing users to connect
  with friends and share
       information.
Blogs
(Online journals)
Which allow you to...




Blogs
(Online journals)
Which allow you to...

                        Add comments




Blogs
(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs
(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs                 Keep up with content

(Online journals)
Which allow you to...

                         Add comments




                       Follow or post links




Blogs                 Keep up with content

(Online journals)
                            Subscribe
Types of Blog...
Types of Blog...

  rso nal
Pe
Types of Blog...

  rso nal
Pe

             olit ical
            P
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
                                      inst ream
                                   Ma      dia
                                       me
Types of Blog...

  rso nal
Pe

             olit ical
            P
                             ost
                         Alm a
                          m edi
                                      inst ream
                                   Ma      dia
                                       me
                                                      usin ess
                                                  B
Podcasts
Podcasts
Podcasts
Audio/video files available
 by subscription through
  media such as iTunes
Forums
Specific topics




        Forums
Specific topics
                       Each
                  discussion = a
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates




                  Chatting
Sharing views
Specific topics
                       Each
                  discussion = a
                                                   Advice
                      thread

        Forums                      Debates




                                          Flirting!
                  Chatting
Wikis
Wikis
Wikis
  A website where the
   content is not only
contributed by users but
  also edited by users
What is industrial media?
Radio
Radio
Radio

Newspaper
Radio

Newspaper
Radio

Newspaper

Television
And what does it have in
    common with...
online social media?
The capability to reach
 small or large
      audiences.
E.g
E.g


A blog post
E.g


A blog post
              +
E.g


A blog post
              +   A TV show
E.g


   A blog post



...may reach
                    +          A TV show



               zero people OR millions of people
Why use Social Media?
Inspiration!
Inspiration!




Ideas!
Communities!


               Inspiration!




   Ideas!
Communities!


               Inspiration!




   Ideas!                     To find
                              people!
Communities!
                              Information!
               Inspiration!




   Ideas!                       To find
                                people!
Communities!
                              Information!
               Inspiration!




   Ideas!                       To find
                                people!
               Services!
Why is social
media so popular
    today?
rs a go..
5 yea      have
     ould
It w fficult to
bee n di
            and
   cr eate n
     mai ntai
        web  site
      a
rs a go..
5 yea      have
     ould
It w fficult to
bee n di
            and
   cr eate n
     mai ntai
        web  site
      a
rs a go..
5 yea                   y...
           have Toda -cost
     ould         o
It w fficult tue to low ,
    n di        d         ters
bee          and compu d high
   cr eate n            s an
        ain tai camera ernet,
     m          e peed int
            bsit s
        we                    can
      a
                    an yone te!
                    part  icipa
A few social media facts!
A few social media facts!


  There are over 123
   million users on
       facebook
A few social media facts!


  There are over 123
   million users on
       facebook
                    100 million videos
                   are watched a day on
                         YouTube
In conclusion...
Social media has only been
recognisable for a couple of years
It could possibly evolve into a platform
for marketing
It will undoubtedly continue to grow
and expand due to increasing
participation and feedback from users
References!
Wikipedia
Antony Mayfield’s e-book
Pictures all from Google

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Social Media by Tess Ryan