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Offline Open Consultant June 2011: Online Business (Notes taking),[object Object],This note is not officially from Open Consultant or any Organization and only for sharing purpose. ,[object Object],Recommended books are from speaker and me ,[object Object]
OPEN CONSULTANT,[object Object],Online Business Model - Speaker: NguyễnThanhLong – Marketing Director of www.baomoi.com,[object Object],Niche Market- Small is beautiful - Speaker: NguyễnNgọcHiếu- Digital Media Director of Ringier Vietnam – www.marry.vn project,[object Object],Online Retail Business Model – Speaker:  TrầnNgọcTháiSơn – CEO and Founder of www.tiki.vn,[object Object],Success and failure experience – Speaker: NhanThếLuân – CEO and Founder of www.nhaccuatui.com,[object Object],Details,[object Object]
Content,[object Object],Baomoi.com - Online Business Model ,[object Object],Marry.vn – Niche strategy – Small is beautiful ,[object Object],Tiki.vn – Online retail business model,[object Object],Nhaccuatui.com – Success and Failure experience,[object Object],Q&A,[object Object]
Baomoi.com - Online Business Model ,[object Object]
Baomoi.com - Online Business Model ,[object Object],Money vs Value: Is your business about money or creating value for your customer?,[object Object],Freemium model: it’s important to convince users to pay for your product,[object Object],Online vs Offline: differentation,[object Object]
Recommended books ,[object Object],Freemium Model,[object Object],http://tiki.vn/free-the-future-of-a-radical-price.html,[object Object],2. Selling “more” with “less” ,[object Object],http://tiki.vn/long-tail-the-revised-and-updated-edition-why-the-future-of-business-is-selling-less-of-more.html,[object Object],3. Business Model Generation (from speaker),[object Object],http://tiki.vn/business-model-generation-a-handbook-for-visionaries-game-changers-and-challengers.html,[object Object]
Marry.vn – Niche strategy – Small is beautiful ,[object Object],Full slide from Mr. Hieu: http://blog.ngochieu.com/chia-se/niche-market-small-is-beautiful/,[object Object]
Figures and Analysis,[object Object],Success: #1 wedding website in Vietnam with 11k users, 1.162 vendors,[object Object],Target users: woman -  age 25 to 35 – ABC Class,[object Object],Analyse before and after married: Big changes ,[object Object],Before married most interested activities: wedding plan, beauty, cooking, home,[object Object],After married most interested activites: home, cooking, childcare,[object Object]
Marry.vn Model – Connecting Vendors to users,[object Object],Hotel/Resort,[object Object],Restaurant,[object Object],Photo studio,[object Object],Wedding invitation,[object Object],…,[object Object],Couples want to get married,[object Object]
Advantages,[object Object],Low cost per potential client (every registed users are planning for wedding),[object Object],Not much competitors,[object Object],Easy to sell and recruit users,[object Object],Biggest wedding community,[object Object],>>> Publish Wedding Magazine in April 2011,[object Object]
New products,[object Object],Marry home (after getting married),[object Object],http://home.marry.vn,[object Object], Marry baby (after having a baby),[object Object],http://baby.marry.vn,[object Object],Sharing cooking recipes,[object Object],http://www.bepgiadinh.com,[object Object]
Start-up TIPS,[object Object],“Are you crazy?” ideas,[object Object],Survey! Do survey to make sure about your market is potential,[object Object],Define your USPs (Unique Selling Proposition) : ,[object Object],Niche! = small market,[object Object],Do not go mass with the same brand,[object Object],Recruit the right people to share the same passion,[object Object]
Recommended book,[object Object],Helpful analysis and insights for who wants to do online marketing campaign and build a successful online product,[object Object],http://tiki.vn/groundswell-winning-in-a-world-transformed-by-social-technologies.html,[object Object]
Tiki.vn – Online retail business model,[object Object]
Start-up,[object Object],PASSION,[object Object],EXPERIENCE,[object Object],MARKET,[object Object]
Business Model,[object Object],Key Partners,[object Object],Suppliers,[object Object],Logistic Partner,[object Object],Key Activities,[object Object],Customer care,[object Object],Marketing,[object Object],Logistic & Inventory ,[object Object],Platform Deve,[object Object],Value Propositions,[object Object],UX (User experience?),[object Object],Gift,[object Object],Customer relationship,[object Object],Personalized automated,[object Object],Customer Segments,[object Object],Channels,[object Object],Tiki.vn,[object Object],WOF,[object Object],E-Marketing,[object Object],Key resources,[object Object],Cost structure,[object Object],HR – Admin | Marketing | Logistics & Invetory | Platform Dev | Customer care,[object Object],Revenue Stream,[object Object]
Customer care,[object Object],Approx 1% operating budget,[object Object],Customers can return books if they’re not sastisfied with money back,[object Object],Advocate people to comment: use TikiXu (Tiki coin) >>> works effective,[object Object],Offer book cover service, fast delivering, etc,[object Object]
Nhaccuatui.com – Success and Failure experience,[object Object]
Nhaccuatui.com – Success and Failure experience,[object Object],Design: Do easy things first and later difficult ones, to be simple and no instruction needed,[object Object],Debut time: Choose the right time to run your website, get many users as possible,[object Object],Bad comments, it’s still…ok cuz it helps you know who and where you are,[object Object],Understand every details of your product,[object Object],Report: figures help you understand abt your website,[object Object],People is the key of success: hire the best people to work for you,[object Object]
Recommended book,[object Object],Future of Management (Gary Hamel) (IBM, Google…business model) which you can order at tiki.vn,[object Object]
Q&A,[object Object]
Q&A,[object Object],1. Q: Start-up most difficulty?,[object Object],A: (Mr. Hieu) Get the right people to work for you,[object Object],2. Q: Online payment,[object Object],A: (Mr. Son) currently popular in Vietnam: COD,[object Object],3. Q:Without loyalty how can the marry.vn became successful?,[object Object],A: (Mr. Hieu) aim at right target: business class. Doing appropriate marketing: sponsor, give free services from vendors to office building,[object Object],4. Q:Priority in start-up: traffic, profit or value to customers?,[object Object],A: (Mr. Luan) depends on personal objectives. It could be sales target, or traffic or profit.,[object Object],(Mr. Son) If you don’t have much money or any investor to cover operating budget you need cash flow to sustain it.,[object Object]
Q&A,[object Object],5. Q: Talk about your zero marketing?,[object Object],A: (Mr. Luan) the time when Yahoo 360 Blog is popular we developed a tool for users to add music stream into blog (from writer: free tools for user to widespread your products). SEO and Email Marketing are important too.,[object Object],6. Q: What’s the difficulty of freemium model in Vietnam and how to do it in Vietnam?,[object Object],A: (Mr. Long) From my personal experience you should convince users to pay from the beginning of your product, not waiting until it’s been using a long time and start asking users to pay. ,[object Object],7. Q: Email marketing: quality and how to develop the list?,[object Object],A: (Mr. Son) ,[object Object],[object Object]
Co-promotion, make clear benefit and objectives with your partners

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  • 24. Co-promotion, make clear benefit and objectives with your partners
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Hinweis der Redaktion

  1. Details of the offline: http://www.facebook.com/notes/open-consultant/offline-c%C3%A2u-chuy%E1%BB%87n-th%C3%A0nh-c%C3%B4ng-m%C3%B4-h%C3%ACnh-kinh-doanh-tr%C3%AAn-m%E1%BA%A1ng/10150196935938235http://www.facebook.com/openconsultanthttp://www.baomoi.comhttp://www.mary.vnhttp://www.tiki.vnhttp://www.nhaccuatui.com
  2. Lots of things is missing in this