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M A K E Y O U R H E A R T B E AT S T R O N G E R 1
TA R G E T A U D I E N C E S • Super Bowl Fans • Fitness Enthusiasts • People who try to lose weight 2
HOW TO MEASURE SUCCESS Goals: • 1. Resonate • 2. Mobile fun values. • 3. Goals of people’s life. KPIs: • 1. Likes • 2. Sales • 3. Active users • 4. Google Analytics 3
THE BIG IDEA M A K E Y O U R H E A R T B E AT S T R O N G E R R E S O N AT E A N D FULFILL YOUR DREAM 4
EXCLUSIVE F A C E B O O K PA G E • Healthier • Stronger • More successful 5
C A M PA I G N BLOG • Healthy Information • Takeaways • Fulfill Dreams 6
MOBILE APP PLUS PINTEREST 7
PPC AND O N L I N E D I S P L AY • Keep the topic hot • SEM • Gateway to resonate 8
BUDGET AND A L L O C AT I O N 1 0 - 1 5 M I L L I O N I N T O TA L FOR 9 MONTHS 9% 9% 40% 15% PPC+Display FB Mobile+Pinterst Blog 26% Maintaining 9
SUMMARY 10

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Subway digital marketing_ming_lu

  • 1. M A K E Y O U R H E A R T B E AT S T R O N G E R 1
  • 2. TA R G E T A U D I E N C E S • Super Bowl Fans • Fitness Enthusiasts • People who try to lose weight 2
  • 3. HOW TO MEASURE SUCCESS Goals: • 1. Resonate • 2. Mobile fun values. • 3. Goals of people’s life. KPIs: • 1. Likes • 2. Sales • 3. Active users • 4. Google Analytics 3
  • 4. THE BIG IDEA M A K E Y O U R H E A R T B E AT S T R O N G E R R E S O N AT E A N D FULFILL YOUR DREAM 4
  • 5. EXCLUSIVE F A C E B O O K PA G E • Healthier • Stronger • More successful 5
  • 6. C A M PA I G N BLOG • Healthy Information • Takeaways • Fulfill Dreams 6
  • 8. PPC AND O N L I N E D I S P L AY • Keep the topic hot • SEM • Gateway to resonate 8
  • 9. BUDGET AND A L L O C AT I O N 1 0 - 1 5 M I L L I O N I N T O TA L FOR 9 MONTHS 9% 9% 40% 15% PPC+Display FB Mobile+Pinterst Blog 26% Maintaining 9