10. “ the role of a product
manager is to discover a
product that is valuable,
”
usable and feasible
11. “ the role of a product
manager is to discover a
product that is valuable,
”
usable and feasible
Marty Cagan, Inspired: How To Create Products Customers Love
12. “
It’s in Apple’s DNA that
technology alone is not
enough - it’s technology
”
married with liberal arts
13. “
It’s in Apple’s DNA that
technology alone is not
enough - it’s technology
”
married with liberal arts
Steve Jobs
34. Acquisition
Activation
Aarrr
Retention
Referral
Revenue
Dave McClure, Startup Metrics for Pirates
35. Acquisition Visit Site
Doesn’t abandon
Activation Happy 1st Visit
Sign up
Retention Clickthrough from email
Repeat visit
Referral Refer 1+ user who visit site
Refer 1+ user who activates
Revenue User generates revenue
36. Quantitative rather than Qualitative
metrics over heuristics
Comparative A/B testing
compare against history
Actionable don’t measure it unless
you’re going to action it
43. “ Fact : In the real world, most
companies do too much
development and spend too
”
much money too early
Fred Destin, Atlas Ventures
44. Agile manifesto
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.
45. Analysis Design Development Testing
ADDT ADDT ADDT ADDT ADD T ADDT
Release,
48. “ Most start ups fail because
they didn’t develop their
market - not because they
”
didn’t develop their product
Steve Blank, Author of Four Steps to the Epiphany
51. manager
Your job as a founder is to quickly
validate whether the model is correct
by seeing if customers behave as
your model predicts.
Most of the time the darn customers
”
don’t behave as you predicted.
Steve Blank, Author of Four Steps to the Epiphany
53. “ To me, lean is a state of mind
that a founder and his/her
team needs to have across all
”
aspects of the business.
Fred Wilson, Union Square Ventures
54. “ Don’t fail fast.
learn
”
fast
Tom Chi, Google X
55. Agile manifesto
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.
56. “ We own the process.
The process doesn't own us.
”
We call it Agile Jazz.
Tom Loosemore, Gov.uk
58. “
Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
”
side by side.
59. “
Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
”
side by side.
Marty Cagan, Silicon Valley Product Group