1. TWEET YOUR WAY TO
SUCCESS—A 10 POINT PLAN
FOR TWITTER SUCCESS

2. Executive Summary
Whether you’re an entrepreneur or an employee, chances are you already know about the storm
created by Twitter. Twitter helps you remain virtually connected to your peers and customers 24/7, and
Tweets and Re-Tweets help your company’s search engine optimization efforts. You’ve heard how
helpful it proves when building your business’s brand online. So now you’ve created a Twitter account.
Now you’re probably wondering, “how can I make an impact in 140 characters or less?” Here are a few
tips that can help.
Managing Your Online Reputation
The first thing you need to do is learn to manage your online reputation. Word-of-mouth marketing and
publicity are the strongest and most credible forms of advertisement. Monitor what your customers are
saying about your products or services because. one negative comment can have lasting negative effects
on your brand image.
Welcome Complaints and Suggestions
Use this to your advantage and contact the unsatisfied tweeter. If you can address their problem
quickly, you will create a long –term loyal customer who appreciates your efforts to fix things. AND, they
will likely spread the news of your efforts across the web. Also, pay attention to what your detractors
are saying. After all, what other source gives you free access to what prospects need and want, in your
market segment? You have customers telling you very clearly what they want. It doesn’t get any better
than this!
Be Yourself
Write something about yourself that makes your followers feel you’re a real
person, not just another automated Tweeting program. You can upload
pictures, talk about what’s important to you—even if these things are not
directly linked to your brand.
Don’t Oversell
Talking about your brand on Twitter is just fine, but focusing on it all the time is a definite no-no. While
it may be true that you created a Twitter account to connect with your prospects, remember that it’s
basically a networking tool, not a sales program.

3. Be Direct
Twitter allows you to send direct messages. Use this feature, rather than
sending Tweets directed to one person publicly. By using the direct
messaging system, you are showing the customer you care because --- you
took the time to address them personally. But try not to spam their inbox.
Regular updates are best sent through Tweets and not as direct messages.
Participate
Be active in the Twitter community. Being active does not only mean
Tweeting; it means being involved in discussions. Re-Tweet what you find to
be relevant or value adding, even if it isn’t related to your brand.
Personalize
Your Twitter page can convey a lot about you. Personalize the theme, and look and feel to reflect your
brand. Otherwise, you risk being viewed as just another marketer in the crowd who opened an account
so they can sell.
Add Value
Add value to the Twitter community by providing useful information. You can help people who have
questions in areas related to your expertise. That way you’ll build a strong relationship with your
followers that will go beyond sales and marketing.
Use Tools
There are many Twitter-friendly tools available online to enhance your
efforts. Use them to strengthen your Twitter presence.
Use Other Social Networking Sites to Build Up
Your Followers
Try to connect to your Twitter followers on other social networking sites as well. This way, if someone is
more active on Facebook and LinkedIn
than in Twitter, you can create an
impression there. Do you have a blog?

4. Add a Twitter widget to your site so visitors to your blog know what you are Tweeting about.
And lastly, don’t forget that consistency is the key to success on social media. Twitter is no different.
Stay involved. Stay genuine and you’ll stay successful. Happy Tweeting!

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