After the app development cycle finishes, comes the most important part to take care of. Marketing an app is often what makes an app successful. Here are five factors that make a difference in marketing the app.

1. The Five Factors That Make The Difference
When Marketing Your App
After the app development cycle finishes, comes the
most important part to take care of. Marketing an app
is often what makes an app successful. If you do not
have an audience you can reach, you aren’t going to
make a difference. While Android seems to be the

2. obvious choice for releasing the app in, do not forget
about Android and Windows to increase the app
marketing potential.
Focusing on app quality
Developers are well aware of the importance of good
quality. Whether it is defined by functionality or the service
the app offers, focus on content is everything. Produce a
great app, and it will sell if you can market it well. If you
create poor quality apps without focusing on user-friendly,
it is difficult to use, you’re losing out.
While Good content is the King, it is only half the battle
won. Converting your app into downloads is in user’s
hands. It becomes important that more people know about
your product. The developer must ensure that their
marketing strategies are effective. Here are five factors that
make a difference in marketing the app.
1. Release the app early
How bug-free is your app? Android or iPhone app
developers like to put forward the best and polished
products, free from bugs. This strategy is to release an app
that’s perfect. So, why do you need to release your app
early? Studies reveal that putting even an unfinished
product in the form of a beta version can create the right

3. amount of curiosity. This will help users to see how your
app feels, performs, and looks in the real.
As a developer, you will know more about your app by
putting it in the real world. You will know how the app is
performing, user experience and lacks of the app. Hence,
you will have the best possible feedback for your app
before you finalize the product. You will know what is right
and wrong with the product. The end-result will be much
better than you thought.
2. Make your alpha or beta version exclusive
You may want to release the unfinished version, but do not
just release an average version for the sake of it. Testing is
important – offer the app to the users to get a complete user
feedback.
You can send an invitation to limited users. This limited
number of users must include other developers, and people
from industries related to your app. You must keep it
personal; the user must feel comfortable and free to help
you improve the product. More exclusive the group, the
more buzz and exclusivity it will create. Make sure you are
offering good content, because this same group can also
decide the ill fate of you app if they find it boring and
useless.

4. 3. Utilize social media
How do you use social media? Your social media
strategy can determine how successful your app is.
Remember, users are the biggest critics and also the
promoters. Make sure that you app is shareable. The
user needs to be able to share the content of the app
with their social media network.
Allow the users to share it with ease; provide Share
button like Twitter, Facebook, Google Plus, and
Pinterest. Spend some time developing social media
functionality within the app that makes the sharing
easier. Interact with customers through comments and
respond to feedback.
4. Develop a niche based app
Keep in mind what is the niche of you app is. Even
before you start to develop the app, you must decide
the niche. It may sound more worthwhile if you are
looking to develop an app for everyone, but it isn’t the
right approach. When the app is targeted to a
particular niche and USP, it can create more buzz and

5. generate quicker adoption.
However, make sure you do not become too niche and
exclude many potential users. You want your app to
be exposed to as many users as possible within the
niche. You must learn more about who want your app
and for that understand the needs of users in the
niche.
5. App store optimization
How are you reaching your audience through the Play
Store? If no user can find your app on the market, it is
not worth it. How you optimize your app will go a
long way in increasing visibility. Similar to Search
Engine Optimization that helps you rank higher in
Google, it will help you to get increased visibility in
Google Play Store.
Use the keywords in title, description, and images.
The right keywords are the only way users find the
app on the market. Choose more target keywords
related to your niche and make sure it attracts only
users related to your niche.

6. Use the right keyword strategy – do not keep the same
keywords that big players use. You want to be able to
increase visibility, use keywords that make your app
stand out. Take some time out to choose the right
keywords for your app optimization.
The strategy is all about making more use of the app
and make the app available across a wide range of
Platforms.
Source: www.mindinventory.com
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