3. Social Media Marketing is an engagement with
online communities to generate
exposure, opportunity and sales. 1
1 en.wikipedia.org/wiki/Social_media_marketing
4. Social Media Marketing :: Methodology
A Good Social Media Marketing Campaign:
Is much more then just having Facebook and Twitter Pages
Identifies the breadth of social and news sites where users
are spending their time for a particular project
Targets the key sites for maximum ROI
Publishes content to the key sites using existing workflows
Embraces the use of Widgets & Facebook Apps
Updates content via RSS feeds and site APIs
Includes Reporting and Metrics
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5. Social Media Marketing :: Methodology
A Good Social Media Marketing is best for:
B2C Product Sales
Word of Mouth Sales
Social Media Marketing is difficult to assess ROI for
traditional B2B Sales.
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6. Social Media ROI
Social Media Integration is not free, it takes:
People Technology Time
6
7. Social Media ROI
Social Media Integration is a very creative, inexpensive and
profitable way to build those relationships. The process of Social
Media integration happens in sequence:
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8. Social Media Steps Measure to ROI
1) Establish - a Baseline to measure results
LasikPlus Current
No. of Surgeries per month: (provided by LasikPlus)
Twitter Followers: 199
Facebook Followers: 2,606
8
9. Social Media Steps Measure to ROI
2) Create – An activity Timeline
Create time lines of all activity to compare
Activites
Social Data
Web data
Transactions
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10. Social Media Steps Measure to ROI
3) Monitor - Sales Revenue
After starting a campaign you must measure:
How often customers make transactions.
How many customers you are reaching.
How much customers are spending.
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11. Social Media Steps Measure to ROI
(Gain from Investment - Cost of Investment)
ROI =
Cost of Investment
11
14. Social Media Success - Old Spice
According to Nielsen, sales of Old
Spice Body Wash rose 11 percent from
in February - when the original Old
Spice campaign started . Yet during
the month of July and the YouTube
campaign, sales rose 107 percent.
The personalized video responses
were more popular than President
Obama’s Victory Speech, & President
Bush Dodging Shoes, and Susan
Boyle.
Campaign worked well because it
spoke directly to the consumer.
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16. Social Media Examples :: Publication Options
Even Facebook is more then just “company” and “group” pages:
Usenet Wikis ICQ
Friendster LinkedIn MySpace Facebook Twitter
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30. Mobile Trends, Technology & Channels
• Mobile Market Trends • Location Based Services
• Customer Support • Augmented Reality
• Data Visualization • Game Dynamics
• Mobile Advertising • Artificial Intelligence
• User Generated Content • Tablets
• Dawn of the Social • The Development
Consumer Process
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31. Growth of the Gadget
http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
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38. The Dawn of the Social Consumer
•Tweet…. ReTweet
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
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