Describing ba

1. Storytelling
Cookbook*
*Micro-Edition

3. A long time ago Truth was a skinny old
man. He was also naked. One day
Parable saw Truth coming down the
road. "Truth," said Parable, "you look
terrible. What's happened to you?"
"I'm starving, I'm cold, and no one ever
invites me in for a meal."
"I know just how that is," said Parable, "
for it used to be that way with me too.
One day I put on the clothing of Parable,
and people started inviting me
Why Storytelling? everywhere. Life has been easy ever
since. I suggest you get yourself some
Eine Geschichte.
clothes. No one wants to look at the
naked truth."
Truth took this to heart. He went home
and began to fill his wardrobe with
clothes. He had the elaborate ritual
clothing of myth, the fanciful clothing of
fairytale, the sturdy clothing of folktale.
And as he began wearing his story
clothes, he was invited everywhere, and
he grew plump and healthy. To this day,
Story is welcome everywhere, but
people often forget that beneath the
clothing of Story lives the naked Truth.
(Jewish parable)

4. „The Worst Case“
http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/

5. „Die Grundzutaten“

6. http://ww
w.flickr.co
m/photos
/4 6335976@
N00/1198
987717/ligh
tbox/
THEMA
eindeutig?
http://www.flickr.com/photos/ableman/356478383/
sizes/m/in/photostream/
#Liebe #Erfolg, #Anerkennung
#Eifersucht #Angst #Altern
#Verlieren #Veränderung #Wachsen
#Tanzen #Bowling #Storytelling
#Social Media #Neurologie
#Programmieren #Trend #Zukunft

7. Prämisse
Was soll die
Story
aussagen?

8. Logline
Worum gehts in
einem Satz?

9. Protagonist
&
Konflikt
&
Show don‘t tell.

10. Universum
1 Akt Incident
*1 Viertel*
1 Wendepunkt
Ziel definieren
3 Akt- 2 Akt
*2 Viertel*
2 Wendepunkt
+ / -
Struktur
3 Wendepunkt
- / +
3 Akt (4 Wendepunkt)
*1 Viertel*
Resolution

11. Empathie
Was soll das
Publikum
fühlen?
#Lachen #Mitleid #Anstrengung
#Eifer #Angst #Erreichen
#Hartnäckigkeit #Kompetenz
#Talent #Einsatz
#Verletzlichkeit #Genius
#Risikobereitschaft #Offenheit

12. Story Ästhetik
Inszenierung #Publikumserlebnis
Mechanik Technik

13. Anfang Tiefer
finden... einsteigen

14. ENDE!
Christian Riedel
Kommunikationsstratege +
Story Architect
Tel: 0151-23062619
christian@creativeglasses.de
@mindcaffeine on twitter